I put up a post today on Instagram. And it was one of those topics that can be triggering, or to some people activating to another. So I decided to preface it with this might be hard to hear. So if you're not open to it scroll on by. So I'm gonna say the same thing to you listening. If you're not ready for tough love, go to the next episode, listen to the episode before, because this might be a little full of it. But it's all coming from a place of caring, and it's all
coming from a place of love. And that is the first thing that I want to say. So many people are out there telling others that you don't need to be on, you don't need to show up, but a couple of days a week to grow a six or seven figure business. And here's the thing, potentially, you could say that for seven figure based business, because they've had to have gotten to six figures, multiple
six figures, right. And they have built a base, they have built their business on consistent actions, very few, I would say have built a business without showing up daily or almost daily. And I see so many people telling others, you know, just show up when you want work when you want blah, blah, blah. And I don't want to say hustle mentality, because that's not
true. But you get to show up every single day, you can literally post and walk away, you can engage with your audience and walk away, you can do it in 10 minutes a day, right? Like that is the truth. But you still get to show up every single day. And so many people are being led to believe that they can just show up here and there. And I do agree that consistency looks different. And you know, some people say consistency can like not going without, you know, over three
days without posting. And that's great. And that's fine. And that's still a level of consistency, because it can look different for everyone. However, most people are not posting good enough content. Most people are not posting potent enough content. Most people are not posting like up in your face content enough to get by with that. And the content strategy of the majority of people, they they that's not a priority, and they're not
working on that. And I'm not trying to necessarily call anybody out and say that's you that are listening. But the thing is, is that we build our business one piece of content at a time. So why would we only post twice a week? Is that the kind of business anybody wants to build? My answer would be no. And I see so many people like wanting to hit that six figure and they're barely making 5k a month, right? And so,
or maybe not even 2k. And the thing is, is that we get to, number one, be really honest with ourselves 99% of the people that join any of my free programs, the biggest issue they say they have or the thing that's holding them back the most is the consistent actions are not consistent. And I want to say this with with
love and and care. But also, I don't want to sugarcoat anything and say it in a way that that makes you think I don't want to give you any false expectations or false hope maybe that's the word I'm looking for. It can be done. But it's just going to take you a lot longer. And why do something in three years when you can do it in one. Or why do something in five years when you can do it in 18 months. And that's my big belief on this. A lot of times what I see is people are not consistent.
Because they're just not passionate enough about what they're doing their Why is not big enough. Their Why is not deep enough. And I do stand by and believe this and I know this is how I hit my numbers and filled the mastermind the first time I opened it up because I was so consistent. And it's the quote is, you know, consistency beats talent, consistency beats good intention, consistency beats luck all day every day. And I believe that with my whole
heart and whole being. Whenever I've slacked on my consistency, I've seen my business slack as well. I've seen my sales go down. I went through a phase of eight weeks this year where I was like trying to re identify my ideal person. And so therefore it was a block for me and I didn't know what to post. And so therefore when you don't know what to post, what do you do, you're quiet. And then I had to re energize myself with that I had to come become passionate about
that. And it literally took something simple and there's a podcast episode about this but it's me writing a letter to my person and And it was like so clear after that is so simple, looking back, but it wasn't that simple going through it. But what most people struggle with is they don't know what to say they don't know what the impact is going to make. They don't want to offend anybody. They don't want to be too harsh. They don't want to say what they really want to
say. And that's this post today was the same exact thing. I I didn't want to offend anybody, but he also wanted to speak my truth and how I really felt. And I think that holds us back a lot of times, because the old Crissy wanted to be liked by everyone. I wanted everybody to like me, even though it was so so did everybody liked me. No, I still annoyed people. People still unfollowed people still didn't follow when they saw my content, right?
So we can pack a punch sometimes or have that potent content sometimes. And then be just really like our, you know, like, our fun selves. Other times, right? We can be our direct self, sometimes in our fun self, other times, or whatever different versions, there are a view. But I don't want to give people false expectations at all. And I think the thing that we get to look at is 10% of women owned businesses make it to six figures. Only 2% make it to
seven figures, right? I'm pretty sure those 10% And that 2%. They are not posting whenever they want to. They are consistent, or they have a team posting consistently. The one thing I wanted to do this year is stop having people help me post because I wanted to show people that you can do it. Yes, I don't have a full time job, per se. But when you look at my one on one clients, that is like a full time job. So marketing, my business is technically my other job, right?
For my programs and offers and things like that. Because if I don't show up, nobody knows what I have to offer. And I get no sales, right? I get nobody to say yes, there's nobody I can support. There's nobody I can help. So we get to work on that, right. But when I see people not showing up consistently, the passion is typically just not their time is always going to be an issue. But time is an issue for me too. I have a lot more time freedom now.
But when I had 15 clients and never left my desk, I still posted I still showed up. It was hard. But I knew that I knew it was a sprint, not a marathon, right. Like I knew it wasn't gonna last forever. It was going to be for a short period of time. And then I knew I could get out of that. The other thing I see people doing is just showing up like, Oh, I got I posted today. And it's just to check a box. checking a box is not serving you. checking a box is not growing you there's no risk
there. There's no uncomfortableness there. It's literally checking a box. Like you're going through the motions. What is that going to do for your audience? Oh, she showed up today? Oh, that I don't know what that means. I'm gonna move on by I'm gonna walk on by right or scroll on back. Again. Every single post? Is it helping you lay the thicker bricks? Right? Are you building a stronger built business? Or are you building a weaker business
by every piece of content? If you build your business one piece of content at a time? What is that crappy piece of content doing? I told you it was little tough love. Can you handle a little bit more? I know it can be hard. I know it can be stressful. But it really truly is how you spend it to yourself. I never wanted to get up in the morning. Well, I've never got up in the morning and said yes. I can't wait to get on video today. But I do get up in the morning with a purpose knowing
who can I serve today? Who can I help today? Whose life am I going to change today? Whose life am I going to change today? When we think deep down about whatever we have to share, it's life changing. Remember the episode I did where it may not be when we look at it, you know really we look at it in one way. It's not the we look at big
picture. And we zoom out zooming in doesn't look like it's life changing the zooming out it can be and I think that's what we get to remember whatever we do whether we make people money, we save them time. We save them money, we help them build confidence, whatever it is right. What are you so passionate about? If you can't figure out the why and the passion behind your business, it's time to sit with yourself. Put your phone away. Sit with yourself inside islands and really dig deep and
think about this. Because most of us are so busy doing the mundane things, the things that we don't even think about every single day that we're not setting with ourselves, and really thinking and asking ourselves, these things. Showing up is what I do. Sharing my message with the world. And because I am so consistent, there are weeks that I may not show up as much. And I'm able to do that because of my consistent activities the most of the year, right.
But if I wasn't showing up already, then it's just it's again, it's nobody's gonna say we're Where are you Crissy? This is weird. I've seen your content today. Or I haven't seen you in a couple of days when I had COVID. That's what happened, right. And I struggled being consistent, I really did. This was not an easy thing for me either. And the thing is, is that when I really got strong in my why, and my goals and where I wanted to go, it became so much easier, so much easier.
I think when you finally get fed up with your own bullshit, you really start to change how you run your business, you really change how you start to show up in your business, when you know that a lot of times not being consistent is self sabotage, you really change up the whole trajectory. And what you're gonna do in your business, being inconsistent is really playing small, and nothing big is ever going to come out of playing small. So I want you to ask yourself, where can you be
more consistent. And I'm mostly talking about social media and showing up and marketing your business. But there are other places in your business that maybe you're struggling. And I'm struggling, right. Like, one of the main things that I'm struggling with and getting consistent on is writing my book, I'm like, a couple times a month versus I should be writing in it every single week. So I have these things to my friends. But my book is not gonna get
written. If I don't sit down and write, like, if I don't sit down and type I guess not right. But even though I'm writing a book, or whatever, you know what I mean. But until I sit down and do it, like, it's not going to happen, like I already told my friend, I'm going to Hawaii in December. And I'm like, if I don't get off that plane with like, a majority of this book written, like it better be like three fourths of a better read on before I go to Hawaii, like, that's my goal I'm setting for
myself. And then I can write the last part of it on my way back, like, you know, when you're in front of a plane for 12 hours, you can do that. But think about where you're struggling with consistency. I was I hadn't wrote a blog post since the summer. And we're in November, if you're listening to this live, and I, two weeks ago said, Okay, I'm getting back into
writing my blog posts. I wrote one, I wrote one this past weekend so far, too, for two or two weeks in a row and consistent two weeks in a row. How do we get to three weeks in a row, we are consistent by this weekend right to do it. Again, it's something I do on Fridays, or Saturdays. Because it's just an easy thing to do. When I don't have any calls or anything else going on. We all are under construction. So I don't want you to beat yourself up about that. We all
have room to improve. We all can be more consistent. Even if we show up every single day, where can we be more consistent. Or maybe we can be more consistent with getting a little bit more uncomfortable or getting a little bit more vulnerable when it comes to our content or something like that. Sometimes it's not always the number, or we need to do more, but we need to get deeper and be a little bit more uncomfortable in the consistent action itself. So I want you to ask yourself,
where can you improve? How can you improve? And where and when are you going to start improving on that consistency. You don't have to wait till Monday. You don't have to wait to the beginning of a month. And you definitely don't have to wait till the beginning of the year. You have one second split decision that I'm going to be more consistent, followed up
with action steps. And that is how you are more consistent my friend and whether or not you batch and plan and go ahead and do stuff, it doesn't matter. The only thing that matters are the consistent actions that you put behind it.