When it comes to business and making sales , we always wanna know what am I doing wrong ? What's the problem ? Why is nobody buying ? What's happening ?
And although I can tell you there are multiple reasons for this , right , there can be multiple holes in your marketing strategy and your visibility strategy and your messaging strategy , your repetition strategy , like there can be a lot of holes in many of those things , but , at the end of the day , the number one reason that people are not buying there's actually
two , but I'm gonna give you the first one . Actually , we'll save the second one for the purpose of this podcast . But , number one , you aren't talking about your offer enough . Okay , if you feel very confident that you're talking about it enough , then it's definitely .
You do not have raving fans , meaning you have a very cold or lukewarm audience and they are not ready to buy . They have not been primed to buy . They have no idea how to buy from you , why to buy from you . They don't have this attraction to what you're offering . Again , this is not a you problem . Okay , I wanna make that very clear .
This is not personal . This is not you suck . This is not your pricing sucks . This is not your offer sucks . This is most likely we get to create raving fans . Yes , is that in our actions 100% . It is in the content that we put out 100% . All of these things matter .
So when I say raving fans , it is literally creating a strategy that takes your audience from cold to hot , but always bringing in more people .
Now , that could be one person a day or one person a week , depending on who you are , what your consistency is , how much content you're putting out , how potent your content is , all of those things , but it's something that we can work on right . It's something that we can improve .
And even if you are a business and you are making sales and you are loving it , I also say to you , because I take every freaking content course , I can get my hands on that . Anyone who is doing any better than me in any way , shape or form , I am taking their content program because there is gold in everything that everyone does .
Is everything that everyone does for me ? No , it's not , but I know I have created a strategy and I will keep building on that strategy to create raving fans out of my audience .
One of the biggest phenomenons to me was when people started buying from me that I didn't know , when people literally jumped into my inner circle in January of 2021 , and I was like I don't know these people , they didn't need a call , they were on my email list and it was just so powerful .
That number one visibility had done what it had done for my business , but also the strategy and the content that I was putting out . It was beautiful . And it didn't just happen that one time . My second inner circle launch in April of or March of 2021 . Again , people joined that I didn't know . In July of 2021 , again people joined I didn't know .
Then , when I launched my lower ticket membership in September of 2021 , again people were buying . That I did not know . My goal was 25 people . 25 people joined . This is not . I mean . I do love to play in magic and miracles , don't get me wrong , but I do believe that there's consistent action that goes behind that to create that .
Number one we cannot put out content that people can Google Meaning you can give tips and you can give support and you can give how tos and you can give all this stuff , but you got to put you in it . Why you ? Why should this information come from you ? Number two who are you and what are you an expert at ?
What are you known for and are you talking about that enough so that you can attract raving fans so that they know who you are ? And so when you come out with that offer , it makes complete sense , because that's all you've been talking about .
It's crazy to me how many people do not know what other people do and I'm just like , how do you not know what this person does ? But then I'm like , oh yeah , I'm just closer to them , so I know what they do , but their content isn't exactly reflecting that . But also , how much of your content are they seeing ?
If one person only saw one piece of content in the past two weeks , but another person saw 15 pieces of content in the past two weeks , which one is closer to the sale ? Well , it depends , first of all , how good was the piece of content that one person saw and how good was the 15 pieces of content the other person saw .
But also , where are they at in their business right now ? Where is their need , where is their desire ? What do they want right now ?
But if we're consistently creating content right For , consistently creating content that strategizes that and positions us as that authority , it's gonna be a lot easier for people to say yes , whether they saw a couple pieces of content or they saw every piece . And most people aren't seeing every piece .
Let's be honest , there's so much that goes into this , but I believe that if somebody came up to me today and said I don't have an offer , I don't know what I'm selling . I don't even know if I really what I wanna do . I just know I wanna start a business , what would you tell me to do ? I've always said get visible . I've always said get visible .
But the second thing I would say is create raving fans was just part of that visibility . Start creating a warm and hot audience . Warm them up before they have a chance to stay cold and frigid right . Warm them up and create those hot , raving fans before they unfollow . They unsubscribe because they're not seeing anything from you that they're yearning for .
Show them how you can change their life . Show them how you've changed other people's lives . Show them what's possible , but also show them something that they can do that can blow their own freaking mind and they will never forget where they got that from . So go try it . See what happens . If you need support creating raving fans .
Raving fans is in pre-sell right now . If you're listening to this live and it is a four week program and we are gonna dive deep into this program , my friends , because we got a lot of work to do and , whether you've done it before , this is raving fans 2.0 .
And I cannot wait to take you through this journey because over the past year , I've improved a lot and I'm gonna help you do the same .