I'm sitting here reading an article by Neil Patel and he is talking about the state of marketing in 2024 . And as I go through all of the things right , and I'm reading all of it , here are the things that stand out to me and I'm going to clarify that . Ai is like .
There's talk of AI in this conversation and there's also the major talk of trust and personalization . Now we see a lot of fakes on social media , right , like with AI , with the photos , with so many things , right , and people are going to start questioning is this real or is this not real ? Right ?
If you've ever watched oh my gosh , what was the show Hunger Games and where you haven't , I still have a point . But PETA , he gets basically brainwashed and so he asks Kat and us is this true or not true ? Right , and we don't want to be in a situation where we're constantly saying is this true or not true ?
Is this a real person or is this not a real person ? Did they write this or did AI write this ? Is this fact from their experience or is this fact from what AI generated ? And this is why I believe there are some things that are very , very important moving forward in our content .
Number one live video where we screw up and I'm not saying purposely screw up , but I'm saying we mess up . Ai is not going to be messing up . Ai is not going to , like , literally forget what to say . Ai is not going to freak out when their dogs start barking . Ai is not going to do all of that stuff , right ? So own the realness of what you do .
Own your hot mess right . Own it because in the future , that could be the key to somebody wanting to know more about you and feeling more relatable and also knowing that you're real and building trust with you , because you know that it's real , right , and that goes in words and that goes in misspelling a word .
Ai is most likely not going to misspell a word you could . Or saying a statement that doesn't make sense , right , being grammatically incorrect . Again , ai is probably not going to do that . Of course , some of the stuff I read from AI I don't really understand . It feels like it was written by Shakespeare and I'm like who writes like that ?
But anyhow , it's a whole other story , right ? So , and the thing is , is that if AI is like this amazing thing , but it's building so much distrust , especially if you're building your business as a personal brand . Is it the way to go ? I'm not saying I don't use AI .
I'm not saying I don't use it to improve some of the things that I say or to make a sentence sound better , because it's so jumbled it doesn't make sense to me , but I don't let it take over me . I fed my AI chatbot so much of my content , so much of my podcasts , so like transcribed upload all the time . It still doesn't sound like me .
I'm like I would never say that , I would never use that word . Stop using these words , right ?
So , when it comes to growing our business , it's going to be more important than ever to build that trust , to build that personalization right , especially again when ChatGPT came around in 2022 , I want to say 2020 is when I started using AI , which was Jarvis at the time , which was a lot different than ChatGPT .
Chatgpt took off because it came to the masses , where Jarvis , I think , was more along the lines of business owners and marketers , and so and I don't even know what Jarvis name got changed or something else , but anyhow , I've been using it for years before ChatGPT and most of the time I forgot about it , so I didn't even use it right .
But how much are we relying on it today ? Right , and if we're relying on it more than we're not relying on it ? Also , I want you to take a look back , because if you're relying on it , that much does your audience really need you ? And that's not a diss , and that's it's just to seriously make you think .
Right , how much more can we be ourselves , how much more can we show up as us , how much more can we be real raw and vulnerable ? Ai is never going to sound vulnerable . I mean maybe , but I don't think so . It would be very choppy . I don't think it would be . It would sound as authentic .
There's another thing that I believe , and that's when we put out content , there's an energy behind it , meaning I can write the best piece of content or I can create the best video .
But if I'm literally creating that piece of content or I'm creating that video because I want you to pay me money , that is a totally different energy than if I want to serve and support you , and I believe 100% the end user knows that too . Now , does that mean you won't get your sales ? Absolutely not . You'll probably still get some sales out of it .
But would you get more with the different energy behind it and a different intention behind it . Whatever you want to call it yes , I believe you would AI is not going to have that intention . Sorry , there's no intention behind AI . There's no energy behind AI , right , and I am not saying don't use AI .
I'm just saying , in a world even Neil Patel is talking about it , who is the big SEO guy , right ? And so it's like how can I still build trust with my audience in a world of artificial intelligence ? Right , you know , this is the SEO guy and he's talking about what AI is bringing to the table , which is amazing things , but it's also bringing more distrust .
How do we combat distrust ? Being more authentic ? How do we combat distrust ? Being more honest ? How do we combat distrust ? By being us , right . So one of the things he says in this is personalization is so much more of a password in 2024 because of the influx of AI generated content .
Personalization is arguably the most important trend on this list because it is genuine value , because it's not using chat , vgpt to fill up an article or get you more words or use more powerful words , which I don't really think that's true , but maybe it is , because I believe the most powerful words come from you , come from your mind .
It's one of the reasons I created the content creation machine journal , book , piece of content program because it's that valuable . You have so much knowledge in your brain . Why are you forgetting that ? And when you tap down into your convictions and you tap down into the way that you believe , why or how do you think that AI can do that better ?
Ai can't have more passion than you . Ai can't have more conviction than you . Don't just write to write . Write like you mean it . Don't just post a post . Post like you mean it . Don't just sell to sell and make money .
Sell because you mean it and you know without a shadow of a doubt that what you are teaching or what you are sharing or what you are promoting is the best thing since sliced bread , because you believe that in your heart of hearts .
You believe that and you never want to see someone go through the pain and the problems and the failures that you went through trying to get to your result . Your experience cannot be duplicated . Your exact expertise cannot be duplicated . Your exact authority cannot be duplicated . It is all yours . So when are you going to start owning that ?
When are you going to start saying I am the shit , I am the authority , I am the expert Because of what I've gone through , because of my experiences , and AI cannot understand that . And also , someone reading an AI piece of content can never feel what they feel when you write that piece of content .
I'm not saying don't use AI , but I'm also saying don't let AI take over your content , don't let AI take over your identity , don't let AI create so much of what you do that it no longer sounds like you that we lose you in the process , because that's not the point of all of this .
The point is for you to stand as the personal brand that you are and grow your business , because people , like no one , trusts you , they believe in what you do , they believe in what you say and they feel confident that you're a real person and not a real person that's being spoken for by AI .