Today I want to chat about your recipe for the best launch ever. And our program that we are going to be talking about and focusing on is launching in April. So this is like the absolute best podcast episode to get you all hyped for that. I am someone who absolutely hated loads. feared, probably every negative feeling you could have.
When it came to launches. I have felt like a failure after launches I have pretty much like wanting to give up my business after launch us all because they didn't go the way that I wanted them to. So understand. I feel this way about visibility, too. I am not somebody who just literally can do what she was doing at the beginning, right. Number one. I had a lot of setbacks, a lot of struggles, I learned from a
lot of people. But not to say that those people didn't do it, right, because I think there are multiple different ways to launch, which is why I teach that in my launch program. Because just like I've said this before, there are certain platforms, Asana and Trello. Some people love one, two people love the other because it works better with your brain. It's the
same thing. When someone teaches you how to launch, I do teach how I launch but it also teach other avenues and ways to launches and what I love about them and what I don't love about them, but at the end of the day, everybody gets to choose what looks best in their situation. All right. So my recipe for the best launch ever, is number one, visibility, because I see so many people show up a week before their launch thinking that they're going to make all
these cells. And to be honest with you, nobody knows who they are. And it makes me really sad. Because I hear it so often. Yeah, I'm gonna really start getting visible two weeks before my launch, or the month before my launch. And I'm like, no, no, do it now. Don't wait, do it now. Yes, can you increase it when you do a launch? Yeah, if you want to. But my preference is that a launch isn't stressful. A launch isn't really much different from
day to day content. And what I see most of us doing is we get all this hype, and we get hyped and we get exhausted. And then we literally need to go on three week vacation when our launch is over. Because we're so tired. And I've learned to launch every single month. And it's just part of my brand. It's just part of my business, it doesn't feel heavy. So visibility is huge. It is to me the number one ingredient because it's done well before
the launch even starts. It's done in the day in day out the consistent energy that happens to build your raving fans so that when you do launch, there's no question. Am I going so right? There's no question then. The next thing is, we need an irresistible offer. Like we need an offer that our ideal person identifies with and identifies that I'm very problem aware that
they know I need this right. And a lot of that has to do with our messaging and our marketing and how we talk about it and how often we talk about it. And I think it's really, really important that we know what that transformation is once they purchase, or go through, or buy that irresistible offer product, whatever it is, right. So I think it's really important that the transformation awareness is there. And we know what that is. And we can talk our audience to that as we are selling it.
The next ingredient for a incredible best lunch ever is excitement. And I will say excitement with confidence because it gets to be about the end. Now, I don't mean that you have to get on video and jump up and down. That's not really what I mean. But I mean, you're so excited about this, like, you know, what's the best thing ever? You have the confidence to back it up like you believe in
this 1,000%. Right. And so I think it's really, really important that our excitement and our confidence is there and I think they go hand in hand. And how I show up is excited and how you show up as excited doesn't have to be the same thing. Does that make sense? The next ingredient that I just realized I added something else with excitement that was on its own but it's like text ingredient for our best lunch ever is inner work. Because I have seen launching break. So many people, myself
included. Like break me break me down right? And if we've done the inner work A bad launch will not set us back. But also, what tends to happen in most people is that nobody buys in the first 48 hours, right. And, by the way, side note, my lowest prices are in the first 48 hours. And a lot of times nobody buys but then they buy the second, third highest, the second third check price changes. So that means nothing that us haven't talked about it enough yet. And they don't know enough
about it yet. So I think that is key, right? Like not giving up because our excitement, remember we talked about that tends to wane once we don't get results in the first 48 hours when nobody's going to buy. So then we have this needy energy, which starts to come off in our content, it starts to come off and how we show up, and then it just feels not really aligned. Right? It's not that attraction, energy that we want.
When we get out there. It's not magnetic, it, our audience isn't filling the poll, they're more so filling of push, because our need to make that sell is so heavy, right? It's like going on a date with somebody a blind date, if you even being married, let's just be honest, are in a long term relationship. Do you want to be needed? Or do you want to be wanted and desired, you want to be wanted and desired, you don't want to be needed. It's just needy energy is ugly, it's heavy, it just
doesn't feel good. It feels desperate, right? Whereas desire and want feel very light. And it's my choice. And and, you know, it just feels very different. Everybody wants to be desired. Nobody wants to be needed. So we'll, we'll leave it at that. Okay, the one I already said was confidence that this offer is life changing. But I kind of mixed that with excitement. And I think that is huge. And my last ingredient for the best launch ever, is
gratitude. And that is thankful, being thankful for the people asking questions, even if they don't by being thankful for the people watching your stories, even if they don't by being thankful for the people that click the link, even if they don't buy, but also not being so chained to that that we're refreshing our feed every five seconds to see if people are clicking. And I think gratitude for every single person that
comes in. One of my best lessons and I do teach us in my lunch program is that a lot of times we have a launch, we have a goal, let's say if 10 people and two people show up, it's like having a party and only two people show up and we're too busy to worry where the eight other eight people are. That said they were going to come right, and then show up that we can enjoy and be grateful for the two people that are there. And again, that is energy that feels off, it doesn't feel good.
Because we're so busy waiting on the other eight, that we can't appreciate the two, maybe you just can't handle more than two at this moment, right. And maybe you just don't have the systems and you're not aligned. And maybe you have to fully go all in with these two people before you're gonna get more. And if you're like, I can't do a program with two people because it doesn't look aligned. It doesn't look like I know what I'm doing. And it's just sad.
crusius felpa before, by the way, just so I can tell you that. But here's the thing, as someone who joined a mastermind, the amount of people in there were six, only six people at a time, she kept it very small. And I loved it. At the time to join. There were three people total, including me my first call, I showed up. And I was the only person and as the consumer as the client. I was jumping up and down because I was like this is like a prime. This is like a one on one. Like, I was not mad
about it. I got a whole hour to myself to talk about my business. And I'm like, Why do I feel this way? Why do I get so like, in that energy of like, everybody's gonna think I don't know what I'm doing because only two people bought No, two amazing people bought and they picked you. They said yes to you.
So why can't we say yes to them and be okay, that those are only two people that showed up and knowing that next time, we can have data over drama right and we can look and see at what we did and make choices differently the next round. However, be grateful and thankful for the people that do show up the people that ask questions the people that click the link the people that are inquiring, because you never know because this launch could always be setting you up for the next
launch. And the next launch is when they buy so there's never wasted effort in a launch this remember that