Today's episode is being sponsored by Linley Hipps in honor of the birthdays of some very special people her dear friend Kelly Sturdevant and her late stepmother . Make sure you check out how to connect with Linley , an email marketing specialist in the Show Notes . I have always been a huge fan of live video and here's why . First of all , it is not overproduced .
It is real , it is raw . Crap happens if you're truly live and not , like you know , courting then going live on stream yard . So I have found that live video really can connect me with my audience . Live video can really show my audience who I am , who I am , what I'm about , how I can serve and support them .
But it also gives them a really good indicator of who is Christie when she's not on a rail , who is Christie when she's not like overthinking and typing a post , right , because we all are guilty of that sometimes . So I love the live video aspect because , okay , first of all , it's real time , unless I watch the replay .
It is an opportunity for them to like feel either magnetized towards you or potentially even like not wanting to follow you , right ? So I love that .
Live video , I feel like , is one of those mediums that we can attract and repel at the same time , and if you're new in your business , that's not what you want to hear , but I can tell you as somebody who's been in business since 2016 , truly , actually , 2012 , if we're talking about my other business , then it is one thing that I can honestly tell you you
will learn to enjoy , even if you don't know you're technically air quote rejected right , having that rejection is protection . Repelling is protection , like those people could be nightmares later on .
Or they're just not ready for what to hear , what you have to say , or they're not ready for your methodology , or they're not ready for your strategy and it would turn them off anyhow . So be okay with people not understanding you right now .
One of the things that I love about one of my mentors I have now is I was actually repelled by her and I don't even know how we ended up being friends on Facebook .
I thought she was so fake and she annoyed me so bad and I unfollowed her or unfriended her , and about nine months later I had done a lot of work , I had worked with another mentor and I had a lot of emotional intelligence , I had a lot of money block work done and I saw her on Instagram and I thought , oh , she's changed .
She didn't change , I changed , but at the time you couldn't have told me that , because that's what I thought . I was like oh , she's changed . She's nowhere near as annoying as she was like nine months ago , but she didn't change at all .
And I think that's an interesting thing that people aren't always ready for us right now , in this moment , and I do believe that live video , as an example , is a great way for people to see that true side of us .
Whereas we can create a real or a TikTok , it's very surface level and it might be tongue-in-cheek , it might be pointing , it might not even be us talking .
Even if it is us talking , it's a short tidbit of who we are right and obviously , if we can edit something , it's going to be the best version of who we are , Whereas a live video there may be oops , our dogs may bark . They get to see us interact and how we react to the things that happen around us that we cannot control in a live video .
For example , I'll never forget the time I was being interviewed . We were on a live video and we were also recording it for a podcast . So I told my husband I was like , hey , I'm going to do this . Can you just like , don't come up here , be quiet . He's got it .
So he decided for some reason that be quiet meant , oh , she's going to be hungry when she gets done . I'm going to cook her a lunch . Well , we have a saying in my house that when we say that when the smoke detector goes off , somebody's cooking something really good , well , the smoke detector goes off .
Well , one of the smoke detectors is right outside my office so it is blaring and I have to keep muting and answering this guy that is interviewing me in between . But there's like no way he's not hearing it right and I'm just sitting there pretending like it's not happening and hoping that .
I hoping that you know , like what is that thing in your rear view mirror ? Like objects are closer than they appear , like I'm really hoping that , literally , this is like further away than they appear . Like he can't hear it . But I can kind of think that I had to come back and watch the video to see and you actually can hear it .
But anyhow , it was like , how do you react in those moments ? Right , there was a time that I was doing a live video . I was talking about Gary Vee . There was a bookshelf behind my desk at the time and I had a jab jab , jab right hook on the top shelf . I don't know why the book falls in the middle of the live video .
Well , I had a hard like wood floors so the book is pretty heavy . It's hard back it falls to the floor . It makes the loudest sound like I am petrified in this video and I turn around and then I find it so funny after I get off the live video that I go screenshot the moment where I'm freaked out and scared and share it as a post .
And you keep going , even if things like this happen . My dogs have barked Another story I was reading actually jab jab , right hook to like a piece of it to my group late one night , thinking this is the perfect time . Nothing's going to be loud . For some reason , my son comes home , he forgot his key and he's banging on the door .
My dogs are going like insane and everybody's cracking up on this live video . I'm like this is just like my life and I'm like I don't even know this . They're going to figure it out . I literally just ignore them and it just gets worse . But these are the types of all . That's that like who are you going to be ?
Like , who are you going to be as a mentor , as a teacher , as whatever it is that you do ? Right , if somebody is going to impact or influence somebody , it's like who are you in the moments that suck , like this ? Who are you in the moments that things do not go your way ? Who are you in the moments that things are not planned ?
And I think that is one reason that I got to say live video is it for me ? Because for spots , easiest piece of content to create , I go pull up my phone , hit live , go think of a crafty title or go edit it later . Right , and it's just so funny how you know maybe how I reacted . Repelled some people like , oh , she's so unprofessional , you know .
But others probably thought if I ever went live video , that would happen to me , this would happen to me , this would so happen to me in my house , and they felt related and they felt connected and they immediately started paying more attention .
So if you don't have live video as a strategy , and I don't care where you go live , you can go live on Instagram , you can go live on LinkedIn , you can go live on Facebook . You can go live on Tiktok . You can go live on YouTube .
For that matter , I don't care where you go live , but give your audience the opportunity to see you in an unoverproduced situation . Let them see you when everything's not perfect and you maybe are talking about something and you forget your words .
Let them see you when you have notes and you're prepared but all of a sudden swirl and you think about this other story and you go off on a tangent because it just feels right in this moment and you have no idea why and it doesn't make sense . But you just fill it and you say it .
Who are you in the moments that ish goes down , that it doesn't work right , when your internet sucks and people are like we can't hear . You put you live . Let them see you in these situations because when you're teaching , when you're mentoring , when you are with people in more of a close proximity , it is honestly never going to be perfect .
There's always going to be something that comes up . So show them right from the beginning who you are and how you handle situations that you have no idea how they're going to happen or when they're going to happen , but you handle them like a solid leader . You handle them like a solid mentor . You handle them like a solid coach .
You handle them like a solid teacher . You handle them like a solid CEO , an entrepreneur , and that is beautiful . And I do believe when you do enough live video , they're eventually going to see something like that happen and that's okay . Let them .
We're building relationships through sometimes seconds , but if we can hook them in and they watch longer , they get the opportunity to experience you in a different way .