Hello , we are hanging out by my pool . That is actually not operational right now because the filter broke and we're waiting on a part , so it's currently not swimmable but it's pretty for the moment , so it makes a good background . But I want to talk to you tonight about fear and I want to ask you is fear controlling your actions ?
Is fear controlling the decisions that you make when it comes to your business ? And let me explain . Somebody asked me today about launching , and it always brings up . I know you guys heard a lot about launching when I was launching my launch program , but it brought up a lot of the fears that I had when I was launching . It was very scary .
I literally led when I didn't launch for six months . I let fear lead my actions , so I wasn't in control of my actions . I was letting fear be in control of my actions , and so therefore , i played very small , i played very scared . I definitely wasn't playing full out and I also . How much revenue did I miss out on during that time ? Who knows ?
right , a lot of revenue , because I let fear win . And a lot of times we want to improve , we want to do all these things , we have all these big goals , but what happens is we actually we don't move forward . And so I laugh because , like I don't know how , i thought I was going to get better at launching by actually not launching .
But somewhere in my brain I told myself I would one day get better at it . I just wasn't doing it . So for six months I avoided it . How do you get better at something you avoid ? You don't . I like to tell this story . If he ever knew I told this story , he would be really embarrassed . But a friend of my stepson's , he came over to our pool .
They were all 15 year olds and he , this side over here , is 10 and a half foot deep , and when little kids come to my pool I ask if they can swim . That's a great question to ask for little kids , but when you're 15 , i am assuming you know if you can swim or not .
So he jumps in the pool and the 10 and a half foot , i'm like Dylan's drowning and they're like , no , he's not . No , he's not , he's fine , he's fine . And they're like he's just playing around And I'm like , no , i really don't think he can swim . Come to find out He couldn't .
He jumped in the 10 and a half foot and he thought , because he was older and it had been a while , that he might have just learned . That is not how it works . I wasn't going to just learn how to launch by not launching . I wasn't going to learn how to get better at launching by not launching .
So I challenged myself when I said , okay , i'm going to stop this bro marketing way of launching and I'm going to start doing more of like less bro marketing way of launching , a way that just feels really , really good to me . And so I took like three launching courses and decided I'm just going to launch .
Like I think the second week of the launch program that I was in , i was like , let's do it , let's figure it out , let's launch this thing and let's see what happens . And it was crazy because I had zero expectations and it was a low ticket offer . But I said I'm going to give it to you for this price If you're the first 24 people .
And I sold the first 20 before 24 hours and I needed that Number one . I needed to lead . like , even though it was scared and I hadn't done it in six months , i needed to lead with that . Like that was huge for me , the cost didn't matter , like it really did it .
It was me being led , me moving first , me going forward and doing the scary thing Anyhow , because the six months previous I was stuck . I was stagnant because I refused to launch . I'm not sure how long I actually thought that was gonna last , but I'm glad that I Stepped out of fear .
Right , i still had the fear and I was courageous and said you're just doing this . You didn't want to get on video either , like in 2016 . Remember that you didn't want to get on video , but you did it . And then what did you do ? you started doing it more . And then how do you get better ?
you keep doing it and you do it over and over and over everything I have done . I Some people may think this is to the extreme , but that's how I get better . I challenge myself . A hundred lives in July , 200 lives in July , a hundred uncomfortable actions in 90 days .
At 365 days of Uncomfortable action , like I push myself because I don't want fear to win . I don't want fear to win . I want to be in control . Yes , here , so leads me . Yes , i still listen to my fear . Yes , i still have imposter syndrome .
I still do all those things , but it's like how much am I gonna let , how much am I gonna listen to fear , how much am I gonna let it keep coming up , how much am I gonna let it be in control of this decisions and the actions that I make ?
Because I'm gonna tell you right now , i wouldn't have the business that I have today if I allowed fear to win all the time . Fear still wins I'm not like superhuman . Fear still wins a lot and You know , the only way I can get over that is to keep pushing outside of my comfort zone over and over and over .
And this was a lesson that I talked to my program members in In Momentum today , because , like I know , this is gonna come up so much in eight weeks . Like , of course we're pushing ourselves , of course we're trying to create momentum , of course that starts with consistent action . And how many times are we not gonna get instant gratification ?
Are we not gonna get , like , all these things that we want , the validation and all the things that we want as a business owner ? Like we want those things , but can you still move without those things ? Can you still move without gratification ? Can you still move without the evidence that it's gonna work ?
And that's one of the hardest things as a business owner , like standing in your personal power stop waiting on circumstantial power . Like it's a huge learning curve for all of us . And You know , going back to launching that was like the biggest thing . Like can I launch every single month , even when I don't sell ?
Can you come back and you pick yourself up again , come back and can you launch again ? Yes , i did it multiple times . There are multiple months that I sold nothing . There are multiple months that I sold nothing in priests or nothing in Early bird , nothing in pre-sell and sold for price . There's months that I only sold early bird , didn't sell the other two .
Like there's so many different scenarios that happen , but it's like it was like a challenge to myself to keep doing that . The same thing with video . I'm challenging myself . Like Creating a KPI for yourself a challenge for yourself , i think is like one of the healthiest things that you can do because you grow from it . You've learned from it .
Some people give up . I've given up on things before and it's just like how far you're gonna push yourself ? how far are you gonna go Without evidence , without proof , without validation ?
like is that all you're made of , that you have to have those things , or Can you believe that you Are the expert that you truly , a hundred percent believe and you embody and everything that you teach , and so you know it works , you know there's a transformation involved , you know that's gonna change people's lives and you go with it because you have that Like ,
you feel it so deeply that nothing is gonna waver you . There will be hard days , don't get me wrong . There will be hard days , but can you keep moving , knowing that you're the evidence that it works , that you're the evidence that this is something that people need , and Keep pushing forward , even without the validation .