I think it's really important that we understand that sales is so foundational to our business .
I think sometimes and I've talked about this during launching and things my launch program and things like that is we think if we build something , they'll come , and when we first start our business , we have it in our head that it's going to be like so magical and so easy .
And then we build the thing unless let me rephrase this unless we have been extremely visible , we've already built a platform . People know exactly who we are , people know what we can do for them . All that good stuff , right ? So , unless that has already been a factor and you've done all those things , you build it .
You think they're going to come , and then you're like and it's like what just happened ? There is everyone , and so , although I break down a lot of my programs separately , I'm going to teach sales and I think it's a . I think everybody should do this program for two reasons .
Number one if you follow this framework and if you follow what I say and you still aren't getting bites or you aren't making sales , it's a great temperature check to say , okay , this is a raving fans problem .
I actually have a really cold audience and I have more work to do through my content right , because I think the majority of our selling is really done there , and I talked about that today in the raving fans program .
We are selling every day , whether we're putting an offer out there , whether we're dropping links , whether we're saying DM me , we are selling every single day . And so sales is foundational to our business . It affects the bottom line and the bottom line is not increasing if we are not selling , right .
And so there are a couple of ways that I think we can look at our business and look at what's coming in and really , again , temperature check is this way my business looks . The first thing I think every business should have is recurring revenue , because there's nothing worse than starting at zero every single freaking month .
So when you have recurring revenue , you're starting somewhere . It's not zero , I mean , it may be $50 at first , right , but you're starting somewhere . So you're not starting at zero every single month .
I remember for the longest time it was $500 a month , and then it was $1,000 a month , and then it was $2,000 a month , and then it was $5,000 a month , and then it was $10,000 a month , and then it was $12,000 a month and then it was $15,000 a month and some months went up to 20 and some months went up to 30 .
But it was like this gradual thing that happened and I had to build it . It was not an overnight process , even though 13,000 of that I did in three weeks . But did I really do it in three weeks ? No , I had been working for it for a really , really long time and I think that's sometimes what we forget . We forget about all the effort .
We look at people's chapter 20 compared to our chapter two to 10 , right , and we don't realize how much there is that goes into all of that . So recurring revenue is huge and that can come in many different modalities . A lot of people do memberships or some type of subscriptions , payment plans . We can have retainer clients .
We can also have income stacking right . So all those are options for recurring revenue . I also think that new sales are great because , again , I believe new sales coming in meaning new customers , new clients is a great temperature check . What is my content strategy doing for me right now ? What has it done for me in the last 30 days ?
Like , is it creating a hot audience , aka what I call raving fans , or no ? And then I get to readjust , depending on how I answer that question right , or if those sales come in , and then probably one of the largest parts of our revenue hopefully also in a recurring revenue but is repeat sales from our current customers . Thank you for watching .
We have a lot of repeat customers because we're delivering . We have a lot of repeat sales because they are satisfied with the customer experience .
They are enjoying the product , the service , the teachings , the offering , whatever it is , and so either they keep signing up again and again or they keep letting that recurring revenue , membership or what retainer or whatever it is , go over and over and over . I've had people with me for four years running ads .
I've had people in my inner circle for , oh my gosh , we're going on three years coming up . So again , it's like that is a testament to what you're doing . And if people are leaving , what is the customer experience like , what is the results they're getting ?
All those things get to come into play , but I really like seeing a healthy mix of these with , again , repeat sales and recurring revenue should be the heaviest too . But also you should see new customers coming in and finding you every month .
If you're selling every month , right , if you have an offer every month , which I hope that you do that as well , and so I just kind of wanted to break that down because I thought it was really , really important . And here's the thing Even for me , the majority of people that are coming in , the majority of my revenue is coming from repeat sales .
I have five to 10 new people maybe show up a month to purchase , but then , here's the thing , they become repeat sales . So I want you to think about that . Are you seeing that in your business ? And if you're not , it's going to go back to your content strategy .
It's going to go back to creating those raving fans and again getting that strategy going , getting that framework going . If you were in my raving fans program , you know exactly what I'm talking about .
But really taking the time to build that out because it's only going to set you up for success for the next launch , for the next offer , for the next sale , for the Black Friday sales , for the next birthday week , like whatever cash injection you're trying to create or maybe it's a big one-off offer that you're offering , or retreat or VIP day , like this is all
collectively going together to support and serve you and help you create the revenue that you desire in your business .