One of my inner circles favorite all time trainings is when we got ready for Black Friday for 2021. And so we had someone who had never had a had never sold during Black Friday, she had just started her business. And her first Black Friday, she sold out 95% of her bundle as a physical product. And so I know that the strategies work, and that's why I created the Black Friday accelerator that's coming up later this week. But I want to make sure that you are
prepared for Black Friday. So I'm going to give you some major stats that are really going to help you just think and also get you in the mindset that people find new people, everyday people find new products every single day, people find new offers every single day. Why can't you be one of those? And I want you to keep that question at the top of your mind as I read these. So this is last year data. And so people that 52% of people that were surveyed, found a gift for someone while they
were browsing. What does that mean? That means they were browsing, they weren't necessarily looking for a gift, they stumbled upon something while browsing right, when we're browsing, we're just like, we're not really intentional all the time. But we are, you know, we're kind of looking, it's like, you know how you go into a store and you're just like walking the aisles and you're like, you have no idea what you want, especially like Target, please tell me I'm the
only one. So you're walking up and down the aisles, you're like, I just want to look at everything, I don't need any of this, but I want it you know, that kind of deal. So that 52% of people are finding a gift for someone while browsing. So not intentionally looking 43% are purchased a product or service that they weren't actively looking for.
So something came on their newsfeed, right, this is what the power of social media does, we have two different types, right, we have searchable content, and then we have like in your face in the feed content. And that's truly what a lot of platforms are. And so 43% weren't actually looking for something and bought it 38% purchase a product or service that they did not know about. So that is huge, right, you have the opportunity to grab
someone's attention. And if even if they don't buy, to get them interested enough to start paying attention to what you do, and what you have to offer, which I think is huge. 35% discovered or purchased a brand that they did not know about. So somebody they didn't know about which is huge 24% discovered a local business that they did not know about. Again, this is why consistency is so important. This is why putting your offers out there in an innovative creative way is so important.
All of that is so so important. And 24% discovered a product or service that they saw an a sponsor, basically a sponsor, an ad, so a sponsored ad, which can bid on Facebook, Instagram, something like that. So people are being found outside of there's multiple ways that you can be found, right? And so this is a huge piece of social media that can support you in your business growth. So how can we maximize this? How can we? How can we be one of those 5248 38 24% that I just read you.
Number one just said this be consistent. You can't expect to consistently have people find you if you're not consistent in the way that you show up. If you're not consistent in the amazing content that you put out. If you're not consistent in the content that is not just post to post rikes. We don't want to do that. Because we never know when somebody's seeing our content for the first time and making that decision in that moment. Do I follow this person? Or do I move on?
And it's not even like that, right? It's like stop, pause, think about it or scroll on by. And we don't want people to scroll on by if there are people if they're not our people. It's fine, right? We're not going to hold on to that. But I think that's a really important thing to acknowledge. Right. So how can we be more consistent in that area? How can we show up every day? Like this is our introduction into the world for that a moment. This is our introduction into the world for that part.
Send potentially that that scrolls by. And again, we we've all posted a post and I want to stress that we've all been guilty of that. However, can we be top of mind to not do that? Can we be top of mind to wait a minute, I get to be better at this. Because I build my business one piece of content a time I build my business, or I build my following one piece of content at a time I build my potential sells one piece of content at a time. I build my raving fans one piece of content
at a time. It's one of the reasons I did raving fans first. And then the Black Friday accelerator because I wanted everyone to know the type of content to create because, obviously, Black Friday accelerator we're gonna be talking about the quick launch, right? It's not going to be a long drawn out one, it's gonna be a quick launch how we're going to do that. How are we going to set that up? Versus Black Friday accelerator? Or sorry, versus raving fans.
That's the content we want to be putting out every single day, every single day. So I want you to think about are you prepared and putting out the right content every single day? And also backing it up? Are you ready for Black Friday? Are you ready to announce your offer? Are you ready to repackage an
offer? Are you ready to do the thing and create a big cash injection for your business in the month of November when people are ready to buy when people are ready to make moves when people are ready to find and see what you have to offer that they didn't even know about at the time.