A launch is never for nothing , even if you sell zilch . Let me explain . We are always setting ourselves up for the next launch . I believe we're truly always launching something , whether we're launching ourselves on a certain visibility level , or we're launching a new offer , or we're launching our expertise . We're always launching .
We're always selling consistently when we decide to show up for our businesses on social media If we don't know each other ? My name is Chrissy Conner and I am one of those people who absolutely hated , hated , hated , loathed , avoided whatever I could do .
When it came to launching , I was the visibility queen and I thought all I need to do is just show up on video and people will magically decide to go find my offers and buy them . I don't need to talk about them , I don't need to launch them . I don't need to sell them . I don't need to launch them .
I don't need to sell them Magically , they're going to want what I have to offer . I tried that for like six months and can I just say it didn't work . The joke was on me . Because it didn't work , I decided I was mad that I didn't like the launch results I was getting , and so I decided I'm not going to launch for six months .
Well , I didn't say for six months . I thought I was never going to launch again and it only lasted for about six months because I realized it was not working . How are you going to get better at launching and selling , chrissy , if you choose to do nothing , if you choose to literally just wait ?
If you've ever known me or you've ever heard anything that I put out , I do not wait for anyone . I move , I take action . I'm not waiting on a sell , but I'm also selling every single day . I'm launching something new , at least once a month . Right , I am creating massive visibility for the offer that I want to share with the world .
And so many times we limit ourselves because we are choosing not to do that . We're like I need to find something that I can put in front of my face . We're like this right , my book just happens to be here . Hey , hey , launched an offer , go get it . And then we go hide . Right , we go hide because we are truthfully afraid .
We're afraid of success , we're afraid of failure , we're afraid of somebody doesn't like it . We're afraid of so many things Instead of failure . We're afraid of somebody who doesn't like it .
We're afraid of so many things Instead of standing in our power , owning what we do , owning our expertise and owning the results that we've gotten , ourselves and other , through the things that we do and teach and we know ? Do you know how you get better at launching ? Not by avoiding it . Do you know how you get better at selling ? Not by avoiding it .
Do you know how you get better at selling ? Not by avoiding it . Right , you get better by actually doing . I got better at video and better at visibility by actually getting visible . So avoiding it does not make us better , it does not increase sales , it does not increase revenue . It does not . It just doesn't right . So why are we going that route ?
Or why are we being like my son's friend , dylan , who thought he would magically start swimming at 15 years old when he jumped into the 10 and a half foot water of my pool and couldn't swim ? We don't just magically like start doing something right or start selling by not improving ourselves and actually going through the act of attempting it .
He's okay , by the way , but here's the deal we get to put forth the inspired , aligned actions . Take radical responsibility for the fact that we aren't creating the launches or we aren't selling the volumes that we desire right , or the goals , or reaching the goals that we want to achieve in our businesses and do something about it .
Six months , I chose not to move . Six months , I chose not to try . Six months , I thought magically it was going to happen . It did not work . So what did I did ? I put myself into containers where I got better and better and better and better , and then I launched 40 times in a row right , so that I could improve .
I could come up with my own framework that worked for me and my business and my mindset and my life , and I could still live my life . And I found a way to enjoy the process . I enjoy the entire process . I enjoy it when people are buying . I enjoy it when people aren't buying , even though that's kind of hard to say , but I do , because guess what ?
I believe there is a time and place for everything . I believe that the results I don't like or I don't enjoy right make me better . But I also believe that there is so much power in being the same person that you are when people are buying and when people aren't buying .
There's so much power in showing up in the same way whether people are buying or not buying . That doesn't mean like , oh , I'm going to go hide . It just means I'm not going to scream in your face You're not buying , why aren't you buying , and list all the objections and the reasons you're not buying .
But I'm also not going to like be afraid and scared and run away when people aren't buying . I'm going to show up , I'm going to be more strategic , I'm going to work on my mindset . I'm going to work on my mindset , I'm going to work on my energetics and I'm going to keep , keep , keep , keep , keep talking about it .
Most people's launches fail because they aren't talking about it enough . Most people selling they're not selling what they want to sell because they're not talking about it enough .
You get to create massive visibility for your offers and a launch in a strategic way Again , that works with you , that creates revenue opportunities at the beginning , during and at the end of your launch . Isn't that a beautiful thing ? Isn't that what everyone wants ?
And also not being mad if you don't get the results that you want , because a launch can take on a different life . A launch can take on a different strategy . No launch is failure , even if I don't get the results I want , because you know what . I've taken a $40,000 launch and turned it into a $158,000 launch .
I've taken a $20,000 launch and turned it into a $78,000 launch . Do you know how I've done that ? Because people continue to stay . So the container that I had that was a certain amount of time they didn't leave . They kept renewing or upselling or buying more . So the value of your launch isn't what you bring in in that time period .
It keeps growing and growing and growing according to customer experience , knowing your offer suite and what to upsell them to next and always having the next place they can go .
That makes logical sense for them , makes logical sense for your business model and makes logical sense for your boundaries and the way that you can continue to live your life and grow your business . We live our life during launches here . We don't live at our computers .
That's just not going to happen and that's the reason that I hated launching so bad , because I thought I had to live at my computer , I thought I had to live at my desk , I thought I had to live on video and it was wrong , wrong , wrong . Yes , I do .
I am very consistent and I am showing up , but it's not really any different than every other day and I'm going to explain exactly how we do this .
Inside of Ignite your Launch and you want to get in on this round because I have never done this before I'm actually giving you access to Activation , which is the program that teaches your audience how to create massive excitement before your launch . It is the entry point into the launch of the main product or offering that you have . So it is amazing .
You get instant access and you can binge all of those before we start Ignite your Launch next week . I hope to see you .