When it comes to creating raving vans .
I think there is this beautiful thing that we've been taught a variety of different ways to do different things , and I'm not going to sit here and say that this is the wrong way and this is the right way , but I know what the right way is for me , and so you can listen to this and have discernment and your takeaways and how you feel best to move your
business forward with this information . So I have always believed and I still believe , and I will continue to believe , that we build relationships online with no expectation in return , meaning that I am not targeting you , hoping you're going to buy from me , because to me , that just feels gross .
It feels gross , it feels heavy , it feels like I'm doing this with the wrong intention and it just doesn't feel good . Now , if I build a relationship with you or you build a relationship with me and I end up buying from you or you end up buying from me , that is not the issue . There's nothing wrong with that . That's beautiful how that turns out .
However , if I do it with the intention of I just want you to buy from me , it feels gross and that's just the way it is . I just I , a really long time ago , had to get into this mindset that I build relationships with no expectation in return . If I expect something , well , first of all , that's the wrong intention , right .
But if I literally want to just build a relationship , let's support each other , let's cheer each other on , let's comment on each other's content . You know , even if it's one-sided , right , this start out like that's really what my goal is when I build relationships online .
I'll never forget that there was a time that there have been multiple times but that I purchased from a online conversation an invitation . I don't think there's anything wrong with inviting people , especially if it's free , but I just want to like preface this okay .
When you build a business , especially where you show up all the time and you're very visible , I noticed that people , when I would comment on stuff , they would freak out and be like , oh my God , chrissy Connor comments on my content . I am nobody okay . I am just a person who decided to be .
I didn't decide to be an introvert , but I was an introvert who decided to get over fears and get on video right , and I never want to like tap into somebody's DMs and say , hey , I would love to invite you to this new program I have . That's a paid program .
And then someone is like , oh my gosh , you know , I feel like I have to do this because she sent me the invitation . I never want that there to be that feeling there , because there's a couple things that happen in this type of feeling and I have felt this way when someone invited me to something .
But also I've also done the work so was able to work myself out of this right Meaning I bought something that was very high ticket and then when my income dipped , I started having second thoughts . Right , it's happened multiple times and sometimes I've been invited , sometimes I made the decision myself .
But when I make the decision myself , it's very clean , it's very clear . Nobody asked you to do this , you decided yourself . Right , and even if they promise something and they never even messaged me but it was like promising in their marketing , again it's still . I've never been like , oh , that's , that's their fault , like I've never felt that way .
But I felt myself one time getting into a Blame situation . Again , I take personal responsibility , but I could feel the heaviness from the purchase and I didn't like the way that felt and I decided from that moment you know what this is I'm not inviting people .
I mean , I might invite you to a free masterclass , but I am not inviting people to pay Programming , just not . You want the information . You message me , you reach out to me . That's great . I run retargeting ads , I run all of these things . There's your , there's your invite . I'm very visible , right , and so it just felt cleaner to me to do this .
And the beautiful thing about having raving fans , the beautiful thing about having a great content strategy , the beautiful thing at Bahamina , great visibility strategy is , you know , the invitation is through the content , the invitation is through you showing up . The invitation is there .
There's no reason to have to go to people's DMs to invite them , and then it feels clean , and then it feels genuine , and then it feels just really , really good . Again , I'm not saying there's anything wrong with inviting people . I've done it . However , to have a very clean feeling , business does just not the . That's the choice I make moving forward .
I just don't choose to do that anymore . And , again , you get to decide what works for you . Now , if somebody says can you remind me before the price comes up or before the price goes up ? Yeah , I'll try . I'm not always great at that , not gonna lie , but yes , I will . I will totally have full intention of reminding you .
Matter of fact , somebody is Message me before and say it hey , we have the special , or hey , this is going on , or hey , and I'll be like I'm really busy right now . If I don't like buy or I don't do this before tonight , can you remind me , like , don't , you're not bothering me .
Like , and I've given people permission for things like that before and I think there's nothing wrong with that either . I don't think there's anything wrong with inviting people . I'm just saying for me , in my business , I want to be cleaner , I want to be very clear and I want the person to Desire the thing that I'm selling .
I want the person to desire the thing that I have to offer . I Want them to know that I have a solution for whatever they're dealing with , or things are amazing right now , and they just want them to be a little bit better . And I think that's a very , very clean strategy .
I think it's a very , very clean way to do business and you know , just like our content , if you think about it is like the commercials , right , like target commercials or what other commercials are there that I don't really even watch commercials anymore . But I know Target has really cool commercials , right . Or ads on Facebook , right , like .
All of those are like the commercials . They're in your face enough for you to know the things that I have right . You get to decide is this for me or is this not ? And that's one reason that I believe the raving fans program , iconic as well , iconic .
Iconic was iconic , like I'm not even alive somebody who delivered them the information , like I kind of blew my own mind in this , but it's like iconic is the . Is the the before , right , the program you should do before and then raving fans is the program we do the work like .
It's where we do the work , it's where we create the content , it's where we get deep , it's where we go deeper and we go deeper and we go deeper and we go deeper , because that's what your audience wants . They're tired of surface level .
They get surface level from everybody else and , really , if you want people to literally come to you , follow you or want what you have to offer , you've got to get out of surface level . To my friend , I Love to post some quotes , but if I post that quote with nothing else Sorry , it's surface level .
I Invite you to think a little bit deeper when it comes to your content . I invite you to think a little bit more with conviction when it comes to your content . I invite you to think a little bit more with your passion when it comes to your content . How can we add more of that into our content ? How can we add more of that into our strategy ?
And how can we add more of that , Knowing that our person is gonna feel that passion , that conviction coming through the screen and want To work with us . There's no better feeling , there's no better strategy , and that is what's working In my world right now . My friends and I want to teach you all the things so that you can do this too .