Today, I am super excited to teach you something I have never taught anywhere. This is the first place I have taught it. And I'm so excited to share it with you. About almost a year ago, I started working on a framework that I knew that would work for content creation, and really help create shareable content, create positioning content, create authority content, create emotional, like feelings from your audience,
creating relatable content. And I knew that the type of content that it was, but I wanted to express it and give my inner circle all the time as the first place, I taught it a way to always know or figure out a way to post. So I created this content, and it's called the visible framework. And I'm going to give you the quick high level view of it. So that you can start creating content like this too. Now, the word visible is seven letters. So that could technically be one letter for
each day of the week. But here's the thing when it when you teach a framework, so a process is in order step by step, right? A framework is you can mix it up, you can leave pieces out. And this is the same thing in this instance, but it is a great guideline, not a not rolls, right. It is totally a guideline on how to create content when it
comes to your business. I personally love to start out with a keyword or key identifier or key question, and literally take this whole framework and create content that relates to every letter in this framework. So let's get started so that I can teach you my ways. And I hope this serves and support you. And when it comes to content creation, you're like, I know exactly what to do. I'm
doing this, I'm on it. So we're gonna go through the letters of visible and I'm gonna tell you the exact type of content to post and number one is the Wii. And the Wii is obviously going to be value because value content positions, you as the expert value content, helps people understand how you can serve and support them. Value content, helps them know that
you are the go to authority. And that thing that you do write to value content has to be the base, it has to be the majority, it has to be the most important piece of content. Now, as we go through this framework, there are obviously other types of content that can be considered value content, but value content. If you can't think of anything else to post, post
value, it always works. Okay. And I don't mean like, over like, let me give you an overview value, but literally help people take that piece of content and create little wins. Even if it's the tiniest win, you can imagine a win is a baby step forward, right? Even if it's the baby step forward, so baby step is still a step forward. So a little wind is still a step forward. Hopefully that makes sense. Okay, I stands
for imperfections. The number one thing that we don't want to share with our audience, we don't want to share the comebacks we don't want to share. The times that things were rough, we don't want to share how we used to believe and what we believe now we don't want to share the transformation. We don't want to share those things typically, because it's painful sometimes for us to look back at those times. But it helps our audience create a connection with us. It helps them see where you were,
and where you are now. It helps them see what is possible for them. S can stand for stories and solutions. Really, these types of contents are really going to help you. Again, be more relatable to your audience. relatability creates connections. Never think that you don't want to be relatable, you do want to be relatable, you connect with people who have relatable qualities, or qualities that you admire or qualities that you see in yourself. So always stories and
solutions. The second eye invisible is really a good call out for identifiers, or things that you love, which I like to call I love this. So this again, is relatability finding a connection with your audience. Are you a dog lover? Do you love room temperature water? Do you love m&ms? Do you create content while you take your dog out to poop? Like seriously, these are the things I talk about, right? These are important to me. And I'm trying to show people all the time that they have the time
to do the things. That's why I'm creating content while I take my dog outside, right. So think about identifiers and again, they can be physical things so that people can think about you and they go to the grocery store when they see it online when they see an ad. You always come top of mind to that thing. So it can be many different things but things that you truly love. Don't make up things, make it be things that you truly, truly love and you want to share with
your audience. B stands for bold content. Now, I used to call this buzzworthy content. But bold content is truly how your way is different. Be bold and own your differences. Be bold and own, why what you do works, be bold and own and activate your audience. You have a methodology, you have a framework, you have a way of doing things, own it, share it, talk about it, why is it better? Why does your way work? How did it get you from A to Z? Talk about it over and over and over.
The L in visible stands for lists. Lists are great lists are compact, bits of information in a number format, that can give people quick bullet point, tips, hacks, whatever it is that you share, list educate. And they again, position you as the expert, and they're very easy to digest for your audience. Lists can be in text format, they can be in a tick tock or real, where you're pointing to the numbers. There's so many possibilities, but list are phenomenal. And then E. E can be two different
things. It can be engaging, or emotions, I really want to focus on the emotional side, though, because having that feeling with your audience, like people, again, relate people buy on emotions people buy on feelings. So why are we not like having that instinct of when we create content, like I want my audience to feel this, I want my audience to feel this, I want to evoke this emotion. I want to evoke
this feeling. We get to be thinking about that instead of just throwing up content saying I hope somebody feels something from this, but really embodying it, and knowing what you want them to feel. Now, this is probably the quickest I've ever shared the visible framework, but I hope it serves and support you. I hope you took some notes. I hope it helps you remember
what type of content to post. I hope it gives you the confidence to know that you can post content that is so relatable to your audience, even if it's the imperfections even if it's the stories even if it's the things that you identify with, right. But it's time to stop posting to post and it's time to post with that passion to post with a purpose to post with a plan to post with potency. Like all of those things are important. And you can do that by following the visible framework. I hope this
serves and support you. If you need any more support with marketing your offer marketing your programs, marketing yourself right and becoming and creating those raving fans. Make sure you check out Omni VIP because I believe it is the next step for you