I believe deep down that every single one of us have some sort of visibility problem , and I don't even know if I want to say it's a problem , but I think we can all increase our visibility somewhere , some way , somehow . And or if we're not doing it , obviously that means we get to implement it and do it .
But if we are doing it , we always get to be refining it and making it . I know this isn't the best word to use , but tighter , but always thinking about and I think we should be doing this throughout our whole business as an entrepreneur but where can we make the upgrades ? Where can we spend additional time ? Where can we get tighter messaging ?
Where can we be more narrow , focused ? Where can we improve ? Right , and that is always going to lead us in the right direction .
And so if today , on the Monday minute , I want to talk about that really quickly with you , because I believe if you have an audience and they don't know who you are , or maybe you don't have an audience , that is a visibility issue , right , that's , that's the basic visibility issue .
Meaning maybe you've put out some posts and maybe you've put some pictures of yourself out there , but you've never quite gotten deeper with your audience . Again , I believe visibility is way more than video . I think video is the fastest path to create , like , no interest with your audience and to build relationships , even if they're one-sided .
However , I also know you can do it without it , right ? But again , how much am I willing to work on my vulnerability ?
How much am I willing to work on , you know , really getting to know my audience and understanding who they are and understanding what they desire and understanding where they're at right now , in this moment , and what their biggest hopes , wishes and dreams are ? Like ? How much work are you willing to do on that ? Again , most people aren't .
They want to create a business , they want to start and they want to throw up some content and cross their fingers and hope that hope the best .
That's just , unfortunately , not the way it works , right , I think the other thing is is that maybe your audience sees you showing up , but they don't really know what you do , and that means that we don't have a visible repetition strategy .
Right , there's a lot of fog and in order to clear that up , right , we get to remember that not everybody sees every piece of content and that if we aren't creating a tight repetition strategy for our audience . They're gonna be so confused because we clearly cannot create 365 different pieces of content , right ? It ?
That's , that's too broad , it's too variety , right , and so therefore our audience doesn't know who we are , how we can support them or anything like that . So therefore , they see us . They don't really know what we do or what we can do for them . I think if you aren't building relationships online , it's in time to engage .
Social media is a social platform , meaning that sometimes we get visible to one person at a time commenting on comments , replying to comments , you know , wishing happy birthday , like little things like that that maybe you think might be silly , but you never know where that can lead and what . Again , I believe that we're doing it with no expectation in return .
However , I do believe it can lead to beautiful things . If you aren't attracting raving fans , then we have a visibility problem with your authenticity , your authority and your vulnerability . It's invisible to your audience , and so we get to figure out how can we make that more visible .
If you aren't making sales or the sales that you desire , your offers are most likely not visible enough , or the result and transformation that they would get when they purchase your offer isn't clear to your audience , meaning it's invisible , right .
They don't know what that possibility is , so in their mind they're not thinking about it because they don't know what you're talking about and they're moving on . But if we give them something to clearly see where they can feel relatable , like , oh my god , that could happen , that could happen to me .
That's when you hook them in , that's when you pull their curiosity in , right . And then I also think if you aren't keeping clients or upselling clients , your opportunities for additional growth , like your ascension , your offer suite and your own growth , isn't visible to your clients .
Meaning that if people aren't upselling , then there is some kind of disconnect there , right ? So either they don't see the path to the next thing it doesn't make sense or they aren't staying because they don't see your growth , they don't see you as someone that they want to continue to grow with , right . And so that's one thing that I always do .
I'm always putting myself out there and investing in my growth , because I want my clients to know that I'm happy with me , but I'm also always happy improving and knowing that I can grow and get better every single day .
I am going to go and deep dive into more of these in upcoming episodes , but I thought it was really important for today's Monday Minute to get this out to you , because it's something to think about , something new to want and something to just ask yourself where am I seeing a visibility , or need a visibility upgrade in my business so that it can support my
own growth and support my own business , the bottom line and all those things as well ?