On today's Monday Minute we are going to talk about contradictions . Okay , so there are so many things in my business that I do that I don't necessarily recommend everyone else to , and let's talk about them . First of all , I launch at minimum once a month . Do I think , realistically , that everyone should be launching every single month ? Absolutely not .
The reason that I do it number one is to show myself that I can do it and to show myself and others what's possible . I also love watching my mentors launch every single month . Do I think there are some businesses that could absolutely be launching every month 100% ? But once you get good at one really good thing , right .
So I launched my inner circle for nine months before I added anything else in there . I got really good at launching that three times over the nine month period and then I went on to the next thing . So I am able to do multiple things because of the work that I've done . Also , I'm visible on every platform .
I don't do it because I think you should be visible on every platform you can be , but I do it to show again myself and my audience and my clients what's possible . I sell every single day .
I don't do it because I think you should sell every single day , but I do think you're a business and you are more than capable and absolutely it's possible to sell every single day , right ? And I do it to consistently test my raving fan base , which tells me what strategy I get to pull from next right .
If I have a lot of sales , I'm doing really good on creating raving fans . If I don't , then okay , something's got to give . I got some work to do , right . So I love again watching my mentors sell every single day . It's fascinating to me , it doesn't exhaust me and it always gives me so many freaking ideas .
But if you don't want to sell every day , don't sell every day . I create about 10 to 20 pieces of content every single day on a variety of platforms . I don't do it because I think you should create 10 to 20 pieces of content . I do it because I want to see what happens .
I want to see the strategy that I can create and what happens when I put that strategy out there . I also love pouring into my audience and giving them so much value . I also run creative ad campaigns paid ads . I don't do it because I think everyone should have a paid ad strategy , although it's a great strategy .
I do it to test what I'm doing in front of a larger audience then I can organically reach a loan but also to support my paid ad clients with their strategies . I also invest really heavily into my growth and money not just money and I don't do it because I expect you to invest that much back into me or to match my dollar amount with any other mentor .
I do it to show myself what's possible and I believe there is a constant ripple effect that feeds into my clients when I up level myself . I also study and reverse engineer so many success stories out there and I don't do this to copy what they're doing . I do it because I want to understand how and why it's working for them .
I don't necessarily think that that exact strategy will work for everyone , but I want to know why it's working for them , and the same strategy may not work for me and I , and it's fine , and I still want to understand it . It's like I'm not Taylor Swift , but I do love reverse engineering and really looking at her marketing strategy , I think it's fascinating .
I think there's a lot that we can learn from it as business owners . The other thing is that I may tell you to do something that I absolutely no longer do myself . That does not mean I'm contradicting myself . It's just that I know what works for my business and I know that there are a variety of businesses that should be doing different things .
I've worked with multiple different businesses through my career , and strategy is not black and white . It is definitely not a one size fits all kind of roadmap Otherwise we'd all be millionaires but I've been doing this since 2016 .
And there are some things that I see work really , really well that would not work in my specific business and also , if you're not as visible as I am , there may be a different strategy that I want to give you to up level your visibility in a different way . So there are a lot of contradictions there .
Just because I do something doesn't mean I expect you , or that it's even in your business design or goals to do the things that I do , and that is the beautiful thing about being a business owner we can do totally different things and still create the success that we want in our business .
What are you looking for , what kind of success are you going to create , and how can I help you get there ?