Today we're gonna talk really quickly about paid advertising and why it is so important for your business. And also, I am announcing if you're listening to this live my upcoming program called Ignite your visibility with paid advertising that's coming up. It's a Facebook ads program that you've all been asking for. And I am finally delivering, it will be live in January, and we'll be doing it
together. Or if you're listening to this, after that, there will be obviously recorded modules, replays, all that good stuff as well. So why paid advertising? Because sometimes you can only get so far with organic reach. We all know that there's an algorithm thing we all know that it's it's a struggle to get our offers and all of those things out there into the world. But here's the catch. We're not out there about to put something out into the world that's never been introduced him
to the world before. One of the things and I learned this early on, even though it didn't make sense to me at first, is that do not put paid ads behind something that is not a converting offer. Because when you go into Facebook ads, and you run an ad, there's a lot of testing, even if things seem to be going well on the organic side, right? So there's still a lot of testing, you're running traffic, you're running different traffic than warm traffic this normally use to you
most, most likely, right. And so therefore, it's like, okay, I get to work on making sure this is converting offer with my current audience, before I put paid money behind it, because it's gonna save me so much headache, and so much time in the process. Because when we just go in and say, I'm creating this offer, I know my audience is gonna love it, and I throw Pat paid ads behind it. And then you're like, what's not? What's not working? Is it the audience?
Is it the copy? Is it the landing page is it blah, blah, blah, it's all these things. And then you're paying money to test it when you're already gonna have to do some testing in the first place. But do you want to test everything by paying for it when you can do some of it organically with your current audience. Now, this also includes lead magnets, I don't run traffic to any lead magnet that is not already converting organically.
If you have a list, if you have a Facebook group, if you have a community, all you need to do is say, Hey, I'm creating this really cool thing who wants a copy of it? It's that simple. You can even put this on a personal Facebook page, you could put this on a story and Instagram. Super, super simple. If people are taking it giving you feedback. There you go. That is your proof. That is your organic proof. That is all the organic proof you need. Now what I like you'd have more than two
people. Yes, absolutely. But it depends on how big your audience is to see if it's really converting or not. And I would like it to be people who want to opt in versus you saying, hey, go check out this, or do this for me, so I can make sure it works kind of thing, right? So if you've thought about running paid ads, I would love you to reach out to me and let's chat. But also, do you have organic, converting offers already? Do you have something that's already being bought? Or being opted into?
Those are huge questions that you get to ask yourself. All Facebook's ads are are a traffic driver, an increased traffic driver to what you're already doing. If you're not getting results the way that you want right now, Facebook ads is not going to be your immediate answer. It could be in the future. But you can also do other great things with Facebook ads. That has nothing to really do with sending people to your
website. You can increase your likes or followers on Facebook, you can increase your views on videos and then create a retargeting campaign that you can literally just like you do an email sequence, you could take a video sequence and everybody that watches video one or at least a certain percentage of it, then you're going to serve the video too. There are so many magical things that you can do with Facebook ads, and even keeping them on the
platform. And I cannot wait to teach you more about this in January. But if you've ever thought about running Facebook ads, do me a favor, make sure you have an organic product that is already converting whether it's a lead lead magnet and it's a free conversion or it's a paid conversion because that is going to help you so much when it comes to putting money behind that traffic.