Mastering the Black Friday Frenzy! [459]

If you're listening to this live a week from this episode , the first thing is , I think everyone gets to know when it comes to Black Friday is that you don't have to sell anything during Black Friday . You absolutely can , but I think sometimes people feel like they have to do Black Friday .

I hope , by the end of this episode , that you really feel like this is something you really want to do and you're not just doing it because everybody else is doing it . I think that's the wrong reason . I think there gets to be a lot of fun when you do Black Friday .

I think you should be having fun when you sell anything , no matter what day of the year it is . Even if it's January 16th I don't even know if that's a special day but I think , no matter what day of the year that you are selling , I think it gets to be fun and we get to have fun with it and we get to have playfulness with it .

I think we get to do so many things , even if it's not Black Friday . I think number one I think you get to do something because you really want to , you really desire to and you really want to have fun with it . That's my first suggestion for your Black Friday offer is do something you're going to have fun with .

Have fun with it , enjoy the process , enjoy what you're selling and let your audience see that you're enjoying what you're doing . But I think that we also get to realize this is the time of year that there's a lot of stuff going on .

We have Thanksgiving , black Friday , small Business Saturday , cyber Monday , giving Tuesday , we have the start of Hanukkah , we have Christmas , we have Boxing Day , we have January 1st coming up , new Year , new Year , new Year , new Year . There are a lot of opportunities for selling . However , again , you don't have to do Black Friday unless you want to .

But I believe that people are buying all the time , not just during Black Friday , not just during special sales , and I think you get to do what feels really good to you during Black Friday . Here's the other thing there is no one right way to do Black Friday . There is not a real wrong way to do Black Friday .

There's not a real right way to do Black Friday , but I do believe that there are some things that can help lead you to success . Let's say that you're going to have an offer for Black Friday and you're offering it on , actually , whatever that date is the 24th I think I think you should be visible right now .

You should be putting yourself out there right now . I don't think you should wait until Friday , because what's going to happen on Friday ? There is way more noise on Friday . The ads are going insane .

Facebook is trying to find places even Instagram places to put all these ads that people are paying for and they obviously want the ad spend right , so they're going to find places for that . So where is your organic content going to go at the end of the line ?

So I don't think we should wait until Friday to be like putting ourselves out there and getting ready . This is the same thing I talk about when we talk about launching . You are always launching . You're always selling for Black Friday , right , if you think about it . You're always selling . You're always selling yourself . So have you been showing up ?

If you haven't start showing up now . The best time is yesterday and last week and last month , but the next best time is today . Video content is still going to get more traction than anything else . Get your audience excited if you're going to do a Black Friday . Get them on your email list .

Get other ways for you to present this information to them besides just social media , because social media is going to be full of more noise than normal and it's going to be really hard to just be seen , especially if you're only doing it for one day . So have another option Put out a post today . Who wants all my Black Friday information ?

Who wants to be notified when Black Friday offers drop ? Make sure that you're putting yourself out there today and tomorrow and all the rest of the week before Black Friday gets here , because they're more likely to see that post than they are anything that you post on Friday . So start getting prepared today , today , today , today .

The next thing is that I believe and I've been talking to my inner circle about this and I have been talking about to my program members about this find ways to encourage purchasing after Black Friday . Coles is really good at this . How many people shop at Coles and you get Coles cash and you go back to buy more with your Coles cash .

Like , you may only get $20 Coles cash , but you can buy something for $50 , right and only spend $30 . So think of creative , genius ways that you can create additional sales after Black Friday . Can you incentivize someone ? If you purchase this today , during the month of December , you get $10 off .

If you purchase this today , you get a credit for any of my programs in 2024 . Again , how can you encourage repeat sales ? The other thing is that I think that we can do new things . If you're an online-based business , we can do things that we haven't created yet . Maybe we have new offers coming in 2024 . They can put a deposit down now .

Maybe our prices are changing in 2024 . And we can have them put a deposit down now for prices , like , basically , lock in 2023 prices by putting a deposit down now , but it doesn't start till 2024 . Genius , right ? So many good ways to do this . The other thing that you can do is programs and things that you've done as an online business .

You can bundle things . So you can bundle things you've already created and create a new experience with them , meaning it can be totally evergreen hands off you buy at Boom , or it can be like here's a bundle , I'm going to give you 30 days to catch up and we're going to do a Q&A all together so you can bring all your questions .

So you're doing all these things you've already created and then you're having a live experience at the end and obviously any of your previous program members that purchase that let them in on the live experience too . Right , if you're a product based business , again , bundles are great .

We talked about this on one of my program wide calls like , even like gifting . Right , if you're a product based business , gifting them something for free when they spend over X amount , or giving them again a coupon for to use another time to encourage additional cells . You got to think about , like Bath and Body is so good at that .

Victoria's Secret pink , like Coles all those places are really really good at giving you a coupon or Coles cash or something to incentivize selling or , sorry , incentivize buying after Black Friday . Sometimes they even have like you can only use it through these dates . Right , your business , you get to do what feels good to you and what you want .

But that's just a really cool strategy to encourage additional cells . I think the other thing is is that we get to decide like , okay , I'm going to do Black Friday , but what if Nobody buys my offer ? How am I going to feel about that ? Am I just having fun and so I'm not attached anyway ? Right , I'm going to be okay whether people buy or not ?

And I think that's a really good question to ask ourselves . Am I going to make it mean something If I don't sell anything or don't get the results that I want or I think I'm going to get during Black Friday week ? This is a really , really important question . Am I going to make it mean anything ?

Ask yourself that and really check in with yourself before you do a Black Friday offer . Okay , the other thing is that who's getting the details first ? Are you giving the dates to your Black Friday to your Facebook community first ? Are you giving it to your email lists first ? Are you incentivizing and awarding the people who watch your stories ?

Do they get the Black Friday offer first ? Do you have a podcast ? Do they get the offer first ? I love rewarding those people that are on my list , the people that I put out a post I don't know a couple of days ago and said who wants my Black Friday offers first .

Like the people who said yes , the people who said yes to my email list , the people who watch my stories , I am going to give them my offers first , 100% . They get first , first come , especially if there's only a limited amount . Let's talk about this . I think it's really cool when you only have a certain number of things . However , let me be very clear .

Don't say you have a certain number of things , but actually you have 100 of said things . Or you would be willing to sell 100 of said things , but you're only saying you have 10 . Limit things when it is actually true . This is great for when , let's say you do one-on-one or done for you services , clearly you have a capacity . You can only take so many .

Be truthful in that . But if you have a done for you program or a Evergreen program and you could literally sell a thousand of them tomorrow , don't say you only have 10 available . Okay , I think there is so much opportunity for Black Friday . I want you to really truly have fun with it .

The other thing I suggest is , obviously I suggest video content , but I also suggest how can you stop their scroll . I don't mean meaningless content , throwing it out there , but really how can you get them to pay attention ? Do you know what your audience really desires ? Do you know what they need ?

Do you know what really serve and support them , while also , again , having fun with what you're selling ? Stopping their scroll can be a headline , a hook , but it could also be that I just have my pom-poms in here . Normally I have my pom-poms , but I just have some pom-poms that I'm grabbing your attention in the first beginning of the video .

When we do things like this , it does stop the scroll , but we have to have something really powerful that we're saying , because otherwise we'll still lose them . If you're stopping someone's scroll , make sure that it's worth it . Make sure we have the words to back it up . I think that's really , really important . We never want to waste anybody's time .

The other thing is someone just said this . I watched a video and I thought this was so , so good and she said make sure your Black Friday offer strengthens your brand and doesn't weaken and I'm going to add , cheapen your brand . And here is a really good thing . So I would never , ever , put my inner circle , which is the highest level , to work with me .

It's not going to go on 50% off during Black Friday . Why ? Because , first of all , I have people not paying 50% off . So how would that look ? Because they're going to want it on the 50% off deal too right . But also it just cheapens the experience .

How many people ever go to coals and pay full price for something Like , no , you're not going to go pay full price for anything in coals because , what do you know , if I don't buy it today , next week it'll go on sale . So I do think that there are opportunities for close proximity containers .

I do think that those should not be going on sale or on special . If you remember , I said at the beginning of this episode , you could always do something like claim 2023 pricing , but with the deposit now , before the prices increase in 2024 . Something like that is a much better idea . Or let's say , you have a program and you sold a lot of it .

Maybe it's a membership bonusing . Get a 30 minute call with me , get an hour call with me when you pay in full for the year . Bonusing and things like that are another great idea to not cheapen or lessen the price of something that somebody else has paid for , but also give them some proximity to you . It's a bonus instead .

So while we're having fun with selling Black Friday . Make sure that it feels really good too . It feels really good and it honors our brand . It really lifts up our brand and it doesn't cheapen our brand or our programs that people already invested in and already paid for . So , yes , scarcity is super effective when it's not fake .

Today I dropped on my email list a 24-hour offer that ends at 7 am on Friday . It's for real . It's not happening after that . There's not a certain number that I'm selling , but it's for real . It's really 24 hours , and after that you can't get the bonus right .

So , again , make sure that when you do something in a scarcity mindset , that it truly is real , that it truly is real and it really makes sense . Now there are some fun things that you can do . You could say the first 10 , get it for this price . The next 10 , it goes up $5 , $10 , whatever .

So you can also do a breakdown of something like that and make it fun . But it's not like I'm only selling this . You can buy it in the 30s , but in the 30s it's going to be $20 more than it was the first 10 that bought it . So there are a lot of fun incentives . You can even do 24-hour blocks For this 24 hours it's this price and it goes up .

There's a lot of fun things that you can do .

I don't remember who did this , but I remember hearing this one time was a really cool strategy and I think that you would have to have a lot of work or somebody in the background to do this on the funnel , but I think the first person that bought it it was like $1 , and you never got it for that same price .

So every time somebody bought the offer , it was $1 more , but it went up to a really high price . But it was a cool strategy . So again , have fun with Black Friday . Don't do it because you feel like you have to Do it , because you want to have fun .

You want to create a cash injection , or you want to create awareness and sell products and pre-sell your offers that are happening in 2024 .

There's so many fun ways to do this and I just love being creative , I love being different and I love doing me during Black Friday , because that is the most fun when it comes to business , when it comes to selling , when it comes to all of those things that we love to do and share with our audience . So have fun .

Make sure that it's aligned with your brand , make sure that whatever you do doesn't cheapen your brand , but have fun with it above all .