One of the number one things that I see people missing when it comes to a launch is it wasn't successful, because the pre work wasn't there. So if you're asking what is the pre work or see, I'm gonna tell you the things that I know. And that is visibility is huge.
positioning yourself as the expert creating raving fans, like, it is such a huge part of the success of you launching, a lot of times I see people showing up a week ahead of time or two weeks ahead of time, I'm gonna get visible because I'm launching in two weeks. Okay, that's great. And on, I do think you should go, you know, do a little more. But I don't think that you should just start showing up two weeks before, I think this should be a long term
marketing strategy, right. So I'm gonna give you five hacks that I think are going to help you really increase your visibility while you are launching. So this is saying, you've already been visible, you've already positioned yourself, you already have raving fans, this is just like the icing on the cake. Right? This is just adding to what you've already done. So number one, you're going to create a movie to premiere type round of
appearances. So being a guest on other people's feeds, on their podcasts that are going to come out during your launch, all of that stuff is going to kick off your visibility really strong, right. And so having this planned out and scheduled before is going to serve and support you so much when it comes to having a successful launch. Getting in front of other people's audiences is huge. The second thing is creating a juicy masterclass or challenge at the
beginning. And if it's a really long launch, let's say you're doing a 30 day launch, you may want to have one in the middle and close two doors closing. So I think masterclasses and challenges are great ways for you to really pump up and get excited. They're typically free or low cost, but it's a great entry point into your, your
offer. And the third thing is brain dump a variety of ways that you can get visible by creating video content that seats and invites into the program you're launching for, we're talking a lot of value with an upsell, like why, you know you've tried this before and it's not been successful, right, you're going to need to really show up and discuss the offer and give value more during the launch cycle than if you're just like selling an evergreen
thing, right. So if doors are closing, if the LIGHT Program or something like that, or you want to have a hard cut off, you need, you get to you don't need to you get to show up so much more. All right, number four, collaborate with others to be an affiliate. So basically what this is, is you're giving people links where they can get a cut
of your program. So you're saying send this out to your email list, do this do that, like you're giving them videos or graphics with your face and your branding on it and they're sending it out to their audience. It is a win win for both parties when this happens. And then number five is adding paid advertising to share and remind your audience and retarget any paid or organic traffic that went to the
checkout page. But didn't purchase like this is a great reminder because it's not always possible to know everyone that went to the landing page unless they had to opt in or something like that. So this is a great opportunity using Facebook ads having that that part of your website pixeled so that Facebook can do the retargeting for you. So these are five great tips to really increase your visibility during your launch. Again, I'm saying this with love. But this is the under the assumption that
you are already visible. You already have raving fans you've already been very consistently showing up in your messaging is tight and your audience understands exactly who you are, what you're about and and what you can do for them. So remember that if you're like oh my god, I'm planning on launching something in like a couple of months and I haven't been as visible as I wanted to do it now. And then use these tips for when you're actually in launch
mode. So I hope the serve and support you and help you to have a successful launch. And if you're looking for a launch program to really help you ease launching into your life, that's not stressful that's not over the top that doesn't feel like it's sucking the life out of you. Make sure you check out ignite your launch to sell and scale we start soon and I would love to have you inside of this program.