So it's my birthday. And I thought this would be a great video to, or podcasts, wherever you're listening to really talk about what has happened in the last year, and how I have grown and what has worked and what hasn't worked. And really just give you an inside look of my business in the last year. So I think that's really important in my life,
right? So when the first thing is, I pulled up my calendar before I got on, and the first thing is when I looked at my calendar is like, Well, I'm gonna go back because I'm gonna forget stuff if I don't kind of see where I was at, and what I was doing a year ago. And the first thing I can tell you is looking at my calendar last year, compared to this year, is i There's no time. Like I have little pockets of time in my
calendar. So last year, if I look on the first week of October, well, let's go to my birthday. Let's just be for real estate actual birthday week. Okay. So if we look at the birthday week, I'm like, Dang, this is a lot of stuff. Like a lot of stuff. Now. I've got calls because of programs I'm in I've got calls because of clients I have, I've got coaching calls with my coach that I was within. There's just a lot, there's just a lot, I'm just looking at this and like this is a lot, a lot of
information, a lot going on. And then I have a little thing that says Happy Birthday on it. And the one thing that I can tell you right now that I can tell you from this calendar, to this year's calendar, right from a year ago, is my week looks nothing like this. Now, number one Mondays and Fridays are my CEO days, we call them CCO days, content creation, creativity. For me, right for my business. And in this calendar, I have blocked off in the morning, from 530 to 730 to work on my
business. And now my Mondays and Fridays are working on my business and so are my mornings. So I have a lot more time to work on my business versus in my business, right. So I'm actually doing the marketing, I'm doing the content creation, I'm doing a lot of the things that affect the bottom line. And so that is huge difference. Huge difference between last year and this year. So that's the first thing that I noticed my time is different.
The amount of time free time, the amount, the amount of time I have to make choices, it's a lot more open than it was last year. So that's huge to me. And I have a lot of spots for what we call connection calls, right? Like people, people will I don't put that out very often anymore, there's no way to just get a connection call with me without talking to me about it. So that link is no longer just active and out there, which also protects a lot of my time,
right? Because a lot of those connection calls aren't, I want to work with you cause or I think I want to work with you. But I don't know how much it cost. So I'm just going to inquire and then telling you know, and it's a lot of not that they're bad. First of all, when I was growing my business, and when I was just starting out, they were amazing. But now it's just I'm at a level that it doesn't serve me to get on those calls unless I have the
availability, right. And also, what I found is being on a ton of zoom calls constantly all the time is very draining for me. It's very exhausting. And so actually, last year I started, I don't do more than two strategy type calls a day just because of the amount of draining that it does to me. And so some of these connection calls are zoom, and some of them are phone, but I actually do all my coaching and mentoring calls except for my trainings and except for my inner circle calls. They're all
phone. Now I just choose not to be drained by looking at a computer screen. And what I've also found is when I get people on a phone call, there's so much more open. They don't have to look me in the face. And so therefore, there's like, they're, what is that? What is the word I'm looking for there, there's like, there's no nothing blocking them. Like they're more free. They're more honest. And so and also, I've noticed that I am actually way more strategic. I come up with bomb ideas.
When I'm on the phone, it's so much easier than sitting at a desk because if I'm on a phone call, I'm typically walking around, I'm in movement, I'm not just sitting at a desk, right or I'm standing up at my desk or sometimes I've been in the car. And so there's a lot more strategizing going on I think I come up with with way better ideas. So that's just me. So that's another thing that I noticed by looking at my calendar from a year ago to
today. The other thing that I know that has changed is the amount then I'm willing to invest in a mentor. So back last year, at this time, I was investing $1,500 a month into a mentor. And that was probably my energetic maximum for that. And today that has increased to $7,000 a month. So that has, what is that three times four times the amount. So that is been a huge change. The other thing that I've noticed in my business is that I have a lot, a lot less trying to think of the word for
this. I'm doing a lot less challenge challenges, if that makes sense. So back in November, December, even January, I was doing week long, free challenges. And it's not that I or programs. But it's not that I don't do those, I just do more one hour masterclasses meaning I'm going to pack all the information on one hour, you if it's for free, then you have five to seven days to watch it depending on whatever I put on the parameters that at that
moment. And if you want it lifetime access, you pay for it. So really creating that sense of urgency versus dragging stuff out, like getting it impacted. Because if we're going to drag things out, and I don't want to say in that way, but if we're going to go into micro mastery that's going to be in my monthly programs, so that is changed. So that's another thing that has changed. So back in last fall. In September, I started a
program called Omni. And in the spring of this year, we actually graduated that and and had an upgrade option that that was called Omni VIP. And so Omni VIP gets the monthly programs that I put out. So I do workshops, and I do monthly and micro mastery. So like this month, we have a two week I ignite your raving fans. And then we have a two week Black Friday accelerator.
So all of that's happening and Omni VIP instead of paying the 300 and some dollars or whatever that program ends up being they get it included in the monthly price that they lock in. So that's been really nice as well. Because I'm watching every single month, if you think about it, I'm watching, and I'm selling something different, which I love. That's why That's why I was That's why I was so attracted and marketing and so attracted to social media, because it's ever evolving,
right. And so every month, I have a new program, or program I haven't done in a really long time. And we're we're rebranding it and, you know, adding in what I've learned, because by the last time I did it, I've learned so much right. So um, so we started that in probably early spring of this year 2022. And it's been going really, really well I approached so many of the current Omni members that we started in September and said, Hey, I think you need more than
this. And I want to offer this to you for this amount of this amount of money. Do you want to upgrade? And I was very surprised, because it was just a fluke thing. And I did it on the fly. And I did it super fast. I was like Yeah. And I was like, I can't believe the amount of people that said yes to me. So that was number one. Very shocking. But also, number two, it was what they needed, right? I knew that that the AMI program by itself that they could use more, and they could learn more.
And so it was great to give them that option. So that felt really, really good. And then I also increased the prices multiple times for my inner circle. And that also felt good and feels very, very aligned. I decided to cap it before I was always, you know, like to reach my goals every like we need 50 to 75 people. And I'm just like, I just don't see that. Like as an introvert myself as somebody who likes close containers who likes that intimacy, right? I didn't want to do that. And also
we do workshops. And I don't want to have a million people there. I'm sorry. It's just not my vibe, it's not my vibe, I really want to connect with people as much as possible. And I don't want to do that and have to spread my time through hundreds of people. And if I'm speaking on a stage, that's totally different, but in a workshop, intimate environment in person, that's just not my jam. It's just not how I want to
do things. So that was another thing that I learned that I didn't have to like do what everybody else does. I didn't have to have a program with that I was trying to get to the hundreds because it never seemed aligned with me. But I felt like I had to do it because I felt like I had to do it because it's wherever else was doing right. And so being in containers myself, I didn't want to be in a mastermind or an inner circle with 100 people it's again, I don't even know that I've liked
being in them with 70 people. So when I decided for First a cap at 25. That felt good. And then I was like, I just, I want 20 I really just want 20 people. That's it, I don't want more than that. And if we get 20 people and we're full, we're full. And then if somebody falls off, then we'll open a spot. But it's just, it was very comforting to the fact that I didn't need there to be people in there, if that makes sense. I was very
detached. The people that are in there are the right people, they will always be the right people, they fill out an application. I'm not recruiting people to recruit people, because it's just not aligned with me. I'm not messaging, asking people because I want them to desire to be in my world and in my proximity. And I don't want to make anyone feel like, this is the decision they should make. I don't want to convince anyone, if that makes sense. So that was a very good aligned action for
me. And then also, the fact that I'm no longer doing sales calls, which I've never really done a sales call, because I think they're cringy. But I would talk on the phone with people. And I would never stopped the boundary of 1520 minutes. And it ended up being me giving a lot of information away. And then people saying, well, I'm you know, I'm capped out right now. And it just never felt good. It just never felt good. And I just
never wanted to do it. And when the coach that I started working with and Mark said, you don't have to do sales calls, like whoever told you that and I was like, what? Like, this is what people don't understand. There are so many things in this whole world in this entrepreneur world that we don't even know we have the permission to do or change.
And so sometimes, and my goal is, along with teaching you to be visible and show up and be heard and be seen and for your customers to find you and fall in love with you and to create raving fans besides all of that, right. I also want you to truly create a business that you design, create a business that feels good to you create a business that feels amazing to you. And that my friends is very important to me. And the other thing that's happened because I
got to share this. And the past year is I finally in December, I finally got my dream, cross off my bucket list of going to Hawaii, my first trip to Hawaii was 16 days. And that was magical. The first part of the trip, I was with my husband the second part of the trip, I was at the mastermind. Most amazing magical experience ever. Like I can't even tell you how much I fell in love with Hawaii. And so then I went back in Hawaii, back to Hawaii in April, for another 11 1011 days. Again, still
magical different island. Still magical, still loved it. I'm gonna go back again in December this year. And then I'm gonna go back again in April of next year. So yeah, that feels good, it feels aligned, it feels like this is what I've been working for for six years. Right? For six years, I've been growing this business in some capacity. And it just feels good to finally get aligned and do the things that I've always wanted and dreamed of doing that I
never thought was possible. And so that was a lot of growth. That was a lot of playing bigger. And obviously also during the year, the my 45th here, I was also getting uncomfortable almost every single day I started my podcast. That year, I started getting uncomfortable, I did a 365 days of getting uncomfortable. Then in the summer I did 100 Uncomfortable action. So I could write my book that is still in the process of being written but we're getting there and it's a
lot longer process. I thought it would be but it's okay. It's okay. Um, and then so many other things happen. I, I told the stories, if you've been listened to me at all, you've heard this, but I, I just looked at my calendar and on November 15, I have 1-234-567-8910 1112 calls, can action calls or 15 Minute Calls. And I guarantee you half those people didn't even show up because people don't value your time. Now that's when you know, it's like this isn't working for
me. So just another reminder, if you don't want to do calls, don't to cos things don't do cross. Now, if somebody wants to talk to me, and they literally have some questions, I will but I'm not gonna say like,
oh, let's hop on a call. No, I'm not going to offer that but if somebody wants to, but they can also ask me the same exact questions in the DMS because we have voice messaging and all of that stuff and then we can do it on our own terms versus scheduling a call that most people are not going to show up to which is rude. And if you've, if you've like not shown up to a call, it's okay. But it is rude when you don't reschedule and when you forget about the thing that
you schedule. Okay, so another thing that happened in early 2022, I raised prices for a lot of my clients, and a lot of them did not continue with the increased prices again. Okay. I knew and I always say you don't raise prices thinking you're going to keep everybody, people are going to do exactly what they want to do. I did have somebody who left and came back, and or she wanted to come back. And my prices went up, actually again. And so she was like, yeah, no, and I'm like, okay,
that's fine. So that's fine. But what I have found is that energetically, I'm going to attract the people that are willing to pay those prices, and I'm okay. I'm okay. Because I have clients that I've had for three and four years, and they are still with me, I've increased their prices, and they still pay on time, and all that good stuff. And so I'm not mad
about it at all. Okay, so let's go into the rest of the year and tell you what all has happened because there's probably so much more, but I don't want this episode to be extremely long. I've been on a lot of podcast episodes in the past year. So I've done a lot of interviews. We had Queen Khan in January, but I've been on a lot of podcast interviews, I've done a lot of guest speaking, and guest appearances and guests Q and A's. So that's been really fun to get in front of other
people's audiences. So it's been super, super exciting. I have traveled more this year than ever. As I said, I went to Hawaii twice. I went to Vegas. I went to Orlando twice. I went to DC. I went to a Minnesota once or twice. So there was a lot of travel, a lot of travel. And women. I also went to Destin Yes. So we went to this Destin, that was week of my birthday last year. So yeah, so that's what eight trips in the year, eight trips, a lot of places I've never been before.
Obviously, Hawaii, I've been to Vegas for two nights of a very fast trip. So this was a longer trip to Vegas. I don't know if I've been to DC before, oh, New York City, I just went to New York City first time in New York City and Time Square. So that was also very, very cool. So travel with the opening up of less clients, right and more programs and more offerings is afforded me to travel more, because I don't have I'm not bogged down by
client work. And I get all my client work done in about two to two and a half hours, every single week. And that feels good. Unless we have a call, then it's gonna be a little longer. But I only have one call a month with each client for an hour. So that feels really good and really aligned. And then we also have Queen Empire, which we grew in the past year on my birthday. We have monthly networking events. We sold out our Vegas trip that we did a
couple of weeks ago. And then we also are going back to Destin next year. And we opened up some new options for that. So that was really cool. And a lot of learning just to see what people really want and see what people are, are interested in. Um, what else did I do? This is like crazy going back through here and just seeing all the fun things. Another thing I did this year as well, the beginning of my birthday, somebody else was helping me repurpose all my
content. And then probably about six months after that, I decided I just needed my content back. I didn't want anybody doing it. I didn't want anybody repurposing it, I really want to all the content in my hands. And I wanted to control all of that. And that is actually also felt really aligned. Because it's all me, it's all me, if I repurpose it, I repurpose it and it's all me and I'm not saying I will never give that task away again.
It's just right now in alignment with me, it's it gets to be all me it gets to be my content. It's part of my job. I have Mondays and Fridays to do that. So it is a priority for me to get that done and to have that as an outlet. It's kind of like my journal to be honest with you. It's a place for me to teach. It's a place for me to talk about what's going on. It's a place for me to teach mindset and all this other stuff that I love. So that has been a lot of fun to what else did I do?
Lots of fun things, lots of programs, lots of lots of quantum leaping. I mean, when you go from paying $1,500 a month for a coach and you end up going to 7000 a month, you really truly constantly. Number one, the money mindset of taking for money. mindset courses this year too. That's another thing that's pretty crazy. But you quantum leap in the amount of money that you're willing to pay you quantum leap in that energetic maximum that I'm willing to pay
for a coach. Things don't seem like things that were like $1,000 or nothing. Now after paying that, does that make sense? Like, I'm just it's just, it's not nothing, but it's definitely increased what I'm willing to pay and do. So I want you to think, what do you want this year? Even if you've your birthday was a month ago or two months ago or six months ago? What do you want to how do you want to end your worth a year? Like, let's think about that? What do you want to do
differently? How do you want to change? You get to answer that question. There have been so many quantum leaps for me, but the thing is, I got uncomfortable. I did the scary things, and I never stopped moving. And it was super consistent. Are you willing to do the same to create a life and the business that you design