So this is one of those videos, because he is going to admit that she was wrong. I've done this a few times, I am always growing, I am always learning and always re strategizing in my business. And so here it goes, I apologize for all the times that I said, you need to follow an 8020 rule, I follow a 9010 rule, and you can't be selling every single day, you need to give value 80 to 90% of the time, and only sell 10 to 20% of the time. Okay. Let me just say this, you are a business. You're a
business. Dick's Sporting Goods is not not trying to sell every day. Coca Cola is not trying to not sell every day. Any store that you sign up for their email list is not trying to give you value in the email. Okay. Now, I will preface it preface this with these words. We are building relationships online. We should be leading our free content should be leading with massive value. And I like the kind of value that's like a mini masterclass style value, right.
And I think a lot of times and the reason that I said that was because I saw so many people, especially on their personal pages just back to back selling, selling, selling, selling, selling no value, no educating nothing. And I think that when you mix the two together, you have an amazing strategy. We are all business owners, we all should be selling, right. That's how we grow a business. Otherwise, we have a very
expensive hobby. And so one of the things that I have learned is not only and I guess let's let's clarify this really quick, there's, there's like an I even hate saying this hard selling. But there's also like seeding and asking for the sale. There's so many different versions of this, right. But I never want to shame someone for selling. And I think there just comes this time in your business where you learn
something a certain way. And so you teach it in a certain way until you discover a better way. Right. And so as a business owner who wants to increase, you know, and constantly improve, I am selling every single day, every single night, there is an offer somewhere in my ecosystem, whether it's in my stories, or it's in my free group, or it's on my email list, or it's on my news feeds, multiple news feeds. I mean, honestly, you could go to any of my YouTube descriptions, and there's always
an offer. And every single one of them, I don't post them every single day. But people are, you know, consuming them every single day. Right? The same thing with my podcast, I have opportunities on my podcast for you know, submit your application for my visible inner circle or, you know, join on the VIP like my two high level programs. And so that's just like an intro that's on my podcast, it's technically selling for me everyday. Yes, that podcast is going to be
filled with loads of value. And that's okay, right that the selling is an in the intro or I say something about it in the intro. So, again, if I've ever made you feel like you cannot sell as a business owner, I apologize. I was wrong. And I think part of our growth and part of our trajectory is knowing when we're wrong admitting it not hiding it being imperfect and saying, I screwed
up, right. And I think that's part of being a leader in your industry and what you do and how you teach as a mentor, coach, whatever you want to call yourself. And so I know for me that I sell every single day. Now, I also provide massive value every single day, right? But I may sell on my stories and never post a video or anything
else that day. Right? So because there's always content around and there's always me providing that massive value of me positioning myself as the expert me teaching my audience right giving them something to take away and have a quick win with. So here's what I will say to you and anybody watching Selling is
not salesy. Unless you've literally I feel like there there is a, there is this feeling when you friend request me on Facebook, and the first thing you do is sell me, or the first thing you do is ask me, and this is not just a Facebook thing, this happens on LinkedIn all the time to me. And those are the two platforms that I see the most. Right? It feels kind of gross. It it can be improved on, right. But also, with that being said, I believe in building relationships with no
expectation of return. So I'm never going to message somebody that are just me and be like, Oh, hey, you want to buy this from me? No, that doesn't feel aligned. But if you have ran your business that way, and it feels aligned to you, then continue to do it. But to me, it's just I want to I'm more concerned about the relationship, and I do things with no expectation in return. And that is how I see results.
So I love selling now. And I think a lot of me saying the 8080 20 or I do the 9010 rule, which if you follow me for any amount of time, you've probably heard me say that is that I had a fear of sales and I like I never wanted to be salesy and, and I was always afraid that I wasn't gonna get to sell anyhow. So there was this big, just like fear factor there that I think
really, really held me back. And so I know that's part of how, what I was taught, not the fear, but like it was part of how I was taught, but also how I projected that and sent that out into the world and taught that myself. So I am saying sell every day, you are a business. I have a mentor who said, you know, when people sign up for her email list, it's it's about selling. I'm not she goes, I'm not like giving all warm and fuzzies like you've literally signed up for everybody else's
email list to sell. And that is okay. It's like you do you how you want to do right, whatever feels aligned. You do it that way. Just like I decided not to do sales calls anymore, obviously, then we're just sounds felons. It just feels very restricted to me. So I decided to do I do things in a DM. Now while I hop on a call with somebody. Yes. But first of all, I'm not calling it a sales call. I'm not even calling it a discovery call, like you have questions, right? It's not
something I do a lot of. But I do offer that if people really want to get on a call with me to really try to determine what is the best course of action for me, I do not do pick your brain calls, we will? No, absolutely not, I do not do pick your brain calls. Because that is a waste of my time. Unfortunately, there are so many resources that I provide out there with YouTube and and masterclasses and so many things for free, that the answer that you want for your business is probably out there
if you want more. And this can be for any business. If you want more aligned, specific strategy and a plan that is a paid service. That is my time. That is my talent. That is my experience. And the best way for me to support you is an exchange of energy. And that is that money exchange. However, again, getting off topic, you can sell every single day. But I also ask that you provide value just
about every single day. You'll know when your audience doesn't seem like you have many raving fans that you're selling too much, or that you I wouldn't even say selling too much. Let me scratch that. Not that you're selling too much, but you're not giving enough value. You're not positioning yourself as the expert or not enough. You're not showing them the side of you that they don't know you're not being relatable enough. Like all those things go into play in a
content strategy, right? And if our content strategy is tight, our content strategy is positioning us our content strategy is doing its job. You can not sell too much. And that's the end of this discussion. Go sell every single day. Get your content strategy tight, because every single day