I think sometimes , when it comes to business , we think that this has to be done this way , or this has to be done the way my mentor does it , or this has to be done the way that I was taught .
And I feel like , even in my own business because I was in containers for such a long time and I don't typically leave containers that we just feel like we're pushed into one way or the other , and not that anybody ever made me feel that way , but I think we just don't open ourselves up to explore what other people are doing , so we don't know what is
possible , and I've found this when it comes to visibility too .
So I have an inner circle member who has , quite honestly built two different businesses and although she is visible , and she's not visible like me and I think that we get to acknowledge that it doesn't have even people that work with me like I'm giving you a framework and I'm giving you tools and I'm giving you strategies and I'm giving you all these things ,
but you don't have to do it exactly like I do . You don't have to take them and apply them in the same platforms that I'm applying them to , like you truly get to choose what feels really good for you and works good for your brain . And so this inner circle member we have she has literally built two businesses with Google my Business and it's a .
You know , if you've never used Google my Business , you can literally post on Google my Business like you do Facebook .
And if you're saying , well , if it's just a local business , yes , it is great for local businesses , but it's also great for online businesses , and some people don't take advantage of that because they are like , oh my gosh , I have to put my address on there .
Nope , you don't , they will hide your address like it's such a great tool and also helps with your SEO and things like that , but it is a form of visibility and it does help with search search ability , right , and so search ability is also a form of visibility , and so we get to take advantage of the ways that we want to build our business .
That felt really good to us .
I had a past inner circle member who , even before she joined my inner circle , was already at like 40k months and she built up to 40k months by podcasting and being a guest for other people , never had done a video on social media , at least not consistently , and she came in to my program already extremely successful and she knew that video was the thing that
she got to work on and it was interesting because obviously , you know , it's like it's like that disclaimer I cannot promise these results for everyone , but she did a challenge with me and she got on video .
She did a Facebook live and somebody literally paid in full for her program and said that video pulled me in and that's why I said yes , and so she knew that return on that video was right there and she said and it was enough to like cover everything that I paid for your program . Now , that's a great testimonial .
Again , this doesn't happen to everyone , but she had already had a very established business and then decided to add a different layer of look , of visibility to that and it worked very well for her . So just because somebody says you have to do this , you have to do that , you actually don't . You get to build a business the way that you want .
Now , are there processes , are there strategies ? Are there things that people have tried before and they can tell you yeah , it didn't work for me , but if I got to , went back and did it again , I would do it this way because it would probably be more successful , like hire those people , get those mentors .
I believe in visibility wholeheartedly , but I also believe every single one of my clients it gets look different for them . It gets look for them what works for them . And so visibility for everyone else doesn't mean to live videos every day . It doesn't mean you have to be on every single platform . It doesn't mean any of those things .
It means that you get to show up to be seen and heard . That can look different for everyone , and your offers also get the opportunity to have the spotlight , to be seen and heard , because if people don't know what you have to offer , they're not going to buy it .
So that's my main definition of visibility , and how we create that and how we implement that and how we execute that can look different for all of us . So figure out what feels really good for you for visibility . Now there is a difference between I hate video because I'm petrified of getting on video and not pushing myself because that's what I did .
I hated video . I didn't want to be on video because I was scared of video and then , because I did it and I pushed myself , I actually realized I really liked it . It was actually the best format for me to put myself out there and talk to my audience and it almost like gives me this , like I get this instant dopamine hit when I'm on video .
And so again trying it , because you've tried it and you've never liked it , or because you're afraid or it's never worked for you and you need to figure out what that switch is . That's totally different . So what is it going to be ? What is your visibility path look like ? How are you going to be seen in her and by your audience ?
And also , how are your offers going to be put in the spotlight so they know what it is that you have to offer ?