One thing that we'll talk about deeper inside of Ignite your launch to sell and scale is making it easy for someone to buy from you. So often there are hoops and like, it's stressful sometimes to buy from people. No, I do believe that we build relationships online. But how many times have I not even had a landing page yet? Right? My landing page isn't done. And all I have is I'm selling in my stories with a PayPal link. It's
easy, right? Now, some people do want the whole landing page, because they feel like it's I'm doing air quotes more official. But when I the first time I did this, I had 20 slots. And the night I was had sold 19. And one person, so I'd already sold 19. Nobody said, Where's the landing page, nobody said if one person out of 19 said, or I guess the 20th would have been 20 this person. But anyhow, she said, um, I feel like this is weird. I
want more information. And there are people who need to read a landing page and eat and that's fine. But the deal is, is that I always do early bird without a lot of deets, right, there's you can message me and I'll give you any information or questions that you have. I'll answer them. But there's just no landing page yet. So it's a way to actually start pre selling before you're
100%. Ready, right? And it's also a way to test your market and see can you pull in people's with attention, right, pull them in with the information and the details that you have like with your messaging? Can you do that? And so the first time I did that, it was like proof like one person 19 people that already bought and none. Nobody said like I think one person said, I don't even really know what I'm buying. But this is a crazy thing ever. And it's with you.
So yes. And so the thing is, is that you reward people, right? So I rewarded people for saying yes, without a landing page, they got the best pricing. And once the landing page is done, and all that work is put into it, the price goes up. And so it's a really good indicator of people buying right, making big moves. Not knowing all the details, but also trusting themselves trusting themselves that they know that no matter what they get, they're gonna get
something out of it. And I've I'm 100% evidence of that for myself. I've paid $1,000 for coaching, I paid $15,000 for coaching, you know what I mean? And I'm evidence at whatever that price point is that I'm going to make the best of it. And I'm going to have a takeaway, even if his I don't like how they did that. I'm never doing that, right. Like it literally, I will always have a takeaway. But anyhow, I'm getting off track. So the point is, is that make it easy for
people to buy from you. And so many times we have, you know, multiple landing pages, or multiple clicks, or buttons don't work, or the link doesn't work from the button in stories, like there's so many different things. And even as somebody who has ran ads, like don't get me wrong, sites go down, it happens. It sucks when you are spending money to drive traffic to that. But I've even seen it on like big players, like I've clicked their links and things
have worked. I clicked you know, a lot of big names, I'm not gonna say them here. But I've clicked a lot of big names in their in their links don't work, right. And so they are losing money, right? They are losing money, they and they're big enough that they should have a team that's checking on that stuff. But you know, that's why I always say like, copy the link from Dell type the Lincoln copy the link from the actual domain, right, like, copy it. Like don't try to type it in, we all make,
you know, errors, right? And autocorrect there's so many ways to make mistakes if we don't copy and paste it. But just think about your sales process and how people buy it. And is there a way we can make it easier for them? Is there a way that we can get to an easier? Yes. I know a lot of big coaches, like there's no words on their sales page. Like literally it's a checkout page. It says the name of what you're buying. And it's all black and
white. You put in your credit card information and that is it. Right? So how much easier can they make it like you're in most of the time by the time people click the link? They're already sold there already? Yes. There are also people and I've been this person who also are just nosy and want to see what's the price So what is this, let me dig a little bit deeper. And that's okay too. But make it easy for people to buy from you don't make them jump through
hoops. When I experienced this when I was in Hawaii, I could have, I wanted to do the photo shoot in Maui. And the Maui situation was just hard. It was just like, fill out this form to message us with doesn't look like they have availability. I couldn't pay, I couldn't put a deposit. I couldn't do anything. And so when I'm in the moment, and I want something, right, raise your hand virtually, if you have ever felt this way, when you have something you want
something. And so when it was time to I was like, well, there's some in Maui, we're going to Oahu. Next, let's see if there's one in a wahoo. And so I found somebody in a wall who could do it the last day I was there, which is perfect. And I could check out right then there it was about $300 more expensive. I didn't care. I could give them money right then and there. I could do it right
then and there. And so it's just a reminder, the easier the process is, the more excited your person has to buy, the less likely they're going to talk themselves out of it. Like make it easy, make it easy, make it easy, make it easy for people to buy from you and it will help with your sales.