When it comes to creating raving fans . I'm just gonna say this there's really no way to sugarcoat it . If you are confusing your audience , you are killing yourselves . Meaning that most of us are not strategically using your repetition strategy . We're not strategically repurposing our content , we're not strategically repeating ourselves .
So therefore our audience doesn't know we do , they don't know what our story is , they don't know what the transformation we have is and therefore they cannot , because they are struggling to put themselves basically in our shoes , right , like they can't see the correlation and the relatability in your content .
Now , if you've told your story like once this year and you've talked about a transformation you've had once this year , that's great , that's probably more than most people , but it's not enough .
One of the things when I taught my inner circle the repetition strategy is that repetition and frequency both have a place , because if we said something once a month for 12 months , it's better again , it's better than most strategies , but it's still not enough .
It's not landing , it's not hitting and therefore we are assuming that that one piece of content , that one piece of content , is been seen every single time for 12 months and that is not the case by the same people . Now some people will see that same piece of content . Most of them will not . It depends on when you post it , what time you post it .
Is it a video ? Is it a list ? Is it a short form post ? Is it a long form post ? What do they prefer ? How do they like to but best digest the content ?
This all plays such a big role when it comes to not confusing your audience , when it comes to really helping them identify who you are , how you can serve and support them and what you do , and also becoming unforgettable to them so that they know exactly what it is that you can help them with . So there's no confusion there .
When I did the she's Everywhere Masterclass and I actually challenged them , I said most people will not do this . Most people will not do this . It's just a simple fact . Most people will not do it Because , on one hand , it seems too easy , but on the other hand , you get tired of hearing yourself say the same thing over and over . We all do .
But that's when it's finally starting to land . That's when our audience is finally starting to get it . But that's the audience that's already listening to you . That's not the audience that just came in . That's not the audience that's coming in tomorrow . That's not the audience and the person that finds you two weeks from now .
This is why it's so important to continue that strategy , to continue that repetition , but also identifying your story , your transformation , and helping become relatable so that they know exactly why you are their person , why they want to become your raving fan , why they want to take your relationship to the next level and have this exchange of energy and join your
next program or purchase your product or whatever it is that you sell . But we're not giving them enough reason to say , yes , we most people . In their content strategy . There's no strategy and they're just contributing to the noise there is on social media . However , here's the thing there is a lot of noise .
There is not a lot of competition Because not everyone is in it for the right reasons . Not everyone is in it for the reasons that they are talking to their audience , right . They're not talking about the transformations . They're not talking about all these things .
Because I'm telling you right now , if you lead with conviction and somebody else is in it to make a buck , you are going to attract more raving fans than the person with the buck . They may start out . They may start out doing really good , but your longevity is going to be longer Because your conviction is going to keep you moving forward .
Where the money that just goes away . It's just the way it is . So is your content confusing your audience ? Is your content confusing and therefore killing yourselves ? Is your content attracting raving fans ? Do you have repeat buyers over and over ? Do you have new people coming into your world over and over ?
It doesn't have to be millions or hundreds of people , but you definitely see an increase every single month . That is a great indicator of , yes , I am attracting raving fans or no , I'm not . And , my friends , it's not one of those things that we just like do and they were like , oh , I'm good , because then we'll start seeing our results slip too .
So are you killing your own cells by confusing your audience or do we have work to do ? I'm guessing everybody has work to do . If we're honest with ourselves , we all have places where we can improve , including myself . I can self-identify that , chrissy , you've been slacking on video , so challenge yourself . Do 100 videos .
Okay , well , I've done 10 in two days . So , yeah , but my content is tight , my repetition strategy is tight , my messaging is not confusing and I can tell you that by the consistent repeatable cells that I have , but also the new people that come into my world every single month . Can you answer that yourself ? And what are you seeing and what are you finding ?
And do you need raving fans ? Is that your next step ? Message me , dm me whatever feels comfortable and we can chat and see if this is the right program for you . We start on Wednesday and we're doing this live and it's four weeks and I'm so excited and cannot wait to see what happens .