We have an upcoming launch program coming. And I think it's like the perfect time to talk about content that I tried to focus on. And I'm going to specifically talk about Instagram today. So when I launch, or let's back up, because technically, you're always launching, that is, that is just the truth. You're, you're launching your brand, you're launching your visibility, you're launching your growth, you're launching what you're an expertise, and you're always launching
something. And so that's the first thing that I just want to say like launching is always happening. It's just what are you doing to position yourself and to support that next, air quotes launch when you're actually going to sell something, right? So one thing that I started doing was stopped, stopped, stop trying to sell in my Instagram feed. And I only typically sell in my
stories. Now, that doesn't mean that I don't say check out my highlights for past programs and things like that, because I do. But normally, I don't say check my stories, because who's to say that that post that real whatever is going to be seen in real time by somebody, it could be six months from now, right? And there may not be a story about whatever I'm talking about. So I truly believe that our feed on Instagram drives the traffic it it, it grabs the attention, it's the start of the
raving fans process, right? So when we are putting out the content that pulls people in, that we are the expertise now. I'm not saying just like all let's give all the value because the value is amazing. But your story that goes along with the value is where it's really at. Right? So pulling them in? Why should they choose you? How are you relatable? How are you? We're they want to go in that particular area of expertise, right? Like, how can we talk about that more in our feed?
What kind of feeling? Do we want people to experience when they're in our feed? When they read something? What is the takeaway? Do we want them to be motivated? Do we want them to be courageous? Do we want them to be like inspired? Do we want them to take action? Do we want them to be activated? Like what do we want them to feel? When they read? Watch? Tap through whatever, right that feed content? And so that's my first question for you. Because feed is truly for growth, especially
on Instagram, right? It's for your future raving fans, it's for your positioning and authority building. And then when it comes to stories, stories are for deepening the relationship. It's showing the real behind the scenes, it's finding deeper relatability, right? It's where we sell, right? Because we have this juicy offer, why would you want to say no to it, right? Because if you're in my stories, by this point, you're most likely a
raving fan. Right? Because if you look at the number of followers you have, and the number of people that are actually watching your stories, that should be a huge difference, right? It's gonna be significantly less. So those people they're taking the time to watch your stories. They're either a nosy, or they're a raving fan, right or both. And
that's okay. But when we position ourselves again, in the feed, and understand that the feed is for growth, and the stories are for everything else, like that is where the magic happens, my friends, this is how you create raving fans. You literally get a list of people who are watching your stories every single day. If it's not where you want it to be, then we got to increase what's going on in this in the feed. Right, which we should be. The duality
is we should be doing both. But how can we create future raving fans? How can we use the visible framework to do that? How can we be showing up consistently to pull people in? Because the growth happens there. You don't grow your feed by posting in stories but you grow your business. You grow your relationships, you grow the possibilities when you post in your stories