I think a lot of times we fall out of love with our business, for multiple reasons. But what I see often the most is our passion is lacking, right. So we just forgot why we did this in the first place. Why we wanted to do this why we were so into this originally. And now it's just like, went to the wayside. Right? And I think we have to think about this in the aspect of relationships, right? We just like a relationship, it takes work. It's not always just, oh,
I just love you to pieces. And you're the best thing since sliced bread. And this is all the fulfillment I need. Right? That is not the case, in our relationship, whether it's a friendship, partnership, a marriage, it doesn't matter, right? Because at the end of the day, it takes work. And so my question to you is, how are you going to work on that relationship, you're going to come up with new and exciting
things, right? You're going to revisit when you fell in love, and you're going to think about all these things. And the same thing is true with your business. Okay, hear me out. I was having a funk in my business. And if you've never had a funk in your business, you were so blessed, because I don't know anybody that hasn't. But what I found was that I got to re visit. My, my why? And I didn't realize that. That was
going to help me at the time. I was doing a summon interview and they said, Well, tell us about like how you started, how did you get here. And it just, like poured out of me. And it was amazing. And it felt so good. And just like as soon as I got off that interview, I was on fire. I was on fire because I was ready for what was next I was excited. I was ready to take on the world, so to speak,
right. And I think a lot of times in our businesses, we get to go back to that passion, we get to go back to that feeling and not allow days to just keep going by like a snail's pace and not making any movement right or feeling, not having the feelings that we hadn't originally started our business. Because that shows up everywhere. It shows up in our content. It shows up in our videos, it shows up everywhere. Like people may not say like, Oh, she hates her
business today. But they're definitely seeing something that seems off and it is triggering or serves triggering a signal in their brain saying I'm gonna scroll a vital Phyllis right now. Right? The next thing is, is that we're not excited about our content. We're not excited about our offers. We're not excited about our lead generation, we're not excited about how we attract our soul line clients, like none of it is exciting. And so what does that
mean? That means, again, how we are showing up is not exciting. It's not exciting. And you know, sometimes we have offers, let's say you sell just like one main offer, which is fine. But how do we make that really exciting? Do we rebrand it? Do we add something new? Like how do we make that exciting for you. And last night, which I will revisit this at least once a month and update it, I was going over my tool that I'm teaching in ignite
your assets. And I was like I sat there for an hour, I'm just like, well, also, I need to make sure this is all filled out for when I do our training. But in an hour, I came up with 400 opportunities 400 opportunities for content 400 opportunities for videos 400 opportunities for masters like whatever I want to use them for. Now, I'm not gonna go sell 400 programs. That's insane. But I came up with 400 opportunities that can really position the offer that I'm going to sell because I now have
content that goes around it. I now have excitement that goes around it. I have so much to share. And a lot of times in our business, we think that well I need 365 different pieces of content at least, and so wrong. We literally get to not a fan of this word but regurgitate repurpose, right what we said over and over and over. And when we forget to do that we confuse our audience. When we forget to do that. Things don't happen. You know this launch for Ignite
your assets has been amazing. I started promoting it when I was in Orlando. And the first thing you do When you promote something, you're like, Oh my God, I don't want to promote this anymore. I feel so salesy and we start telling ourselves all this story, right. But the more ways I have came to describe ignite your assets to my audience, the more they can see themselves in those possibilities, the more they can see themselves in Oh, yeah, this
is for me, right? What we do is we don't sell anything, because we've only mentioned it three times, because we haven't found creative ways to talk about it. Again, right? Even Even if we're saying the same thing over and over, we were struggling, finding creative ways to talk about it. And so therefore, it's stressful. So therefore, we just drop off it, we decided to be quiet because nobody's buying people, your audience, those dreamy people that you want to
work with. They just need you to repeat over and over and over and over in different ways, and find the way that is going to pull them in. I give this example a lot, but it's so true. The podcasts that changed my life. There was zero, or that podcast I'd never heard before. Like, I've heard everything. This person said not in the way he said it. Not in the order. He said it. But I heard it all before, from different mentors, even from him in different capacities. But not in that way.
Now, if he would have said, Oh, this is already been said before, I'm just not gonna say this. I wouldn't have changed my life. Right? I wouldn't have had that life changing moment. So what if you found different ways to say things? And one way was life changing to your audience? What if he's so bad? Now? Definitely not. And when I did this tool, revisited this tool last night, it was so eye opening to me. And it was so powerful to me. And it was like this launch, I have had so much
content. So much content, have I You said things in the same the same thing in different ways? Absolutely. Have a shared videos. Yes. Have a shared stories? Yes. Have I still have a shared bullet point? Yes. Have I shared carousels? Yes. Have I created YouTube videos? Yes. Have I created podcast episodes? You know it? You've heard them? Right. Have I created tic TOCs? Yes. Have a created tic toc
stories? Yes. 100%? Yes. Is that why this launch is more successful with higher ticket than I normally sell things for 100%. So if you're not in yet, you need this in your business, I am telling you, it's gonna skyrocket you, like you would not believe. And I just over delivered last night and added more to this program than was there before. Like, literally, I have to take my I told my inner circle, if I change this too much, I promise I'll take your
sheets, and I'll fix them. And like, I'll redo it, you know, I don't need to expect you to redo it yourself. I'll go ahead and I'll do everything for you. But I did I did, I completely changed it completely changed the game. And the thing is, is that I see this tool a year from now changing again. And it's something that I can build on and sell and it's all my IP and it's an it's going to be a game changer for so many people. And to be able to say that after being in this business for seven
years now is insane. But the more we evolve, the more we change. The more we grow, the more we have to offer and give the world and the bigger impact that we can make on the world. We just get to pull all that out of you so you can see what's actually possible. So whether you're listening to this live or you're listening this later down the road, make sure you check out the link for Ignite your assets because it's going to be a game changer for you. And I cannot wait to see what you
create. And how you blow your own freaking mind my friend