There's something that happens every single year called Black Friday holiday sales . We see it every single year , and in the paid advertising side of business , we see ad costs increasing . Right , because there is not enough space . Right , there's more competition and there's a lot of noise online .
There's a lot of noise to cut through , and so if you think you see a lot of ads on your feed right now , you'll see more the closer we get to those holiday sales . And the thing that we forget is that there are a couple things that we forget .
Number one we can set ourselves up for success right now by creating really tight content , content like we mean it , content that we're proud to put out because we feel like that piece of content that we wrote , like we fill it in our soul .
Right , we're very convicted when we put that content out , and so it's very important , and this is why I'll never probably stop teaching content creation , because it's very important . It is the number one thing that is going to attract your ideal person , whether they find you from that free content .
They find you through PR means , they find you through a reel , they find you through your YouTube channel , they find you through a paid advertising . It doesn't matter how they find you . It's what happens when they find you . What do they find ? What do they see ? What is there for them to consume ? What are they consuming ? Are they going to stick around ?
Are they going to want more or are they going to run away ? And that is a very important thing that you get to ask yourself when you are creating content . We never know when someone is going to come in . Is that the first piece of content that they're going to see ? Is it the 50th piece of content that they're going to see ?
Is it the piece of content that's going to make them want more or to make a purchase ? Again , we don't know how they're going to come in , when they're going to come in .
But the question is do you feel like the content that you're creating is setting you up for success For Black Friday , for holiday sales , for whatever cash injection you're going to try to create in your business , or whenever your next launches ? The time to start was like yesterday .
The next best time is today and really to start creating that content that converts , that converting content that , even if it doesn't create a sale today , it's setting you up for success for when that person is ready for the next thing .
I call this creating raving fans , basically turning your audience into a hot audience , ready to buy , ready for what's next , ready for what the next thing is that you offer , and we do that through our content .
Like I cannot express how important this is again , whether it's our social media content or email content or our website content , it's all very , very important and when we look at the big puzzle pieces of our marketing strategy , it all should fit together very , very nicely .
It should all be very , very cohesive , it should all make sense and it should also be all very , very congruent , meaning , if I go to a different platform , you're not somebody else Like your content should change a little bit , but the content should be very , very congruent from platform to platform .
We see this a lot of times in ads , where someone will click on an ad but then they go to the landing page or the website and it doesn't make sense . There's no congruency there , so they don't do anything because they're like I feel like this is something totally different than I clicked on . So people want familiarity .
We build trust through familiarity and we do that with a really tight , conviction-centered content strategy . So if you're ready to cut through the noise we get to tighten our content , and it should be something that we improve every single day , just like ourselves right , just like our launches .
All of those things are vital to our business , vital to business growth , vital to business success , and they are things that we should be improving on . It's not every single quarter , at least every single year . So when was the last time you upped your strategies ? When is the last time you created better sell strategies ? We have raving fans going on right now .
We have the sold-out AF framework coming up in November . We have the Black Friday Accelerator right now . There are so many pieces to the puzzle that can support you in your business right now , in this fourth quarter , to end it very , very strong and start 2024 out unbelievable . It all starts today If you say yes .
It all starts today if you choose for it to be . It all starts today if you're willing to take the action . The question is , what are you willing to do and what are you not willing to do , and are you happy with the results you're getting now , or are you thinking that it's time to start improving what I'm doing ?