One of the hardest times that I had in my business when I wasn't clear, when I didn't have the clarity that I have now, when I was second guessing every single thing that I did, can you feel this? Have you felt this? And there's this time in our business, I think everyone experiences this this time. And that is like, who am I talking to? Right? Like, who am I
talking to? And then once I realized, like, who I'm talking to, like, what is the messaging that I'm using to talk to the person that I finally identified? Right? And then it goes from that to what are the offers? Am I clear on the offers? That that audience would be interested in? Like, it's almost like we, you know, we're looking at an onion, right? And we say, Okay, this is our person, then we start peeling back the layers, right? How do I talk to them? What do they want?
What do they need? What do they desire? And it's like peeling back the layers of the onion to like, really figure this out. But it all starts with knowing Who are you talking to? Who do you want to serve and support? Actually, let me clarify, let's back up, it actually starts with who are you? And what do you
want to be known for? And then we figure out who do we want to serve and support, right, because you have an expertise, you have something that is your gift, that is your talent, that is, is your authority, that just like lights you up? And other people come to you for that? And they ask you about that, and, and they get filled up on your knowledge of that. And so it starts there. So being very clear. On Number One, who are you? What do you do? What transformations do you have for
people? And then also, what's that one thing you want to be known for? It doesn't mean you can talk about you can't talk about other thing, other things. But what is that one thing you want to be known for? And then secondly, who is that person? Who are we talking to? And I don't mean, just like women over the age of, with or without kids married? Or not? Like, No, we got to go deeper than that. Like, what are they desire? What do they want? Yes, we can talk about the struggles, we can talk
about all those things, too. But what do they really want? What do they desire? Where do they want to go? Who do they want to be? Like, let's get really, really deep on that person. And then, and this could be a whole journaling event that you do if you're a journaler? Or if you're more like my human design is that I talk it out. So I can I talk a lot of things out on my podcast, and if it goes figure
that out yet or not. But I can figure a lot of things out from five guys, or I can voice memo myself or get on video and figure it out, like just talking to myself helps me do that. So these are ways you can talk about you can brain down whatever works better for you. But then we get to get clear on our messaging, like how would we talk to this person? What would what would help this person like see themselves at their highest as their highest self? Right?
Not talking down to them? Like, I see you feel like you suck at blah, blah, blah, no talking to them as their highest self like bringing in that desire, like how can we pull them in with desires as they desire, what we have to offer versus feeling like, Oh, my God, I am in pain. And they need that right? Like, yes, it is a way and a strategy to sell. But wouldn't it feel so much better if they just desired and they they saw the way that you showed up? And they and they
wanted it like that way? Right? So really getting clear on your messaging and getting clear on the offers? Like what? What is the offer? What are you selling? Are you selling this all encompassing package? Are you? Are you breaking it down? Are you really micro focusing and doing low ticket like what are you doing? Like really getting clear. And what I would do is I would start with one offer, write one offer. And then let's
go from there. Because getting people in that one offer is going to give you a really good indication of what else they need, what else they want. Knowing your ascension, like the things that you love to teach the things that you love to talk about putting it on post it notes and mapping it out. That's one of the things we teach and ignite your launch to sell and scale. And it's huge, because it shows you always what the next logical thing is in your
business. So if you are not clear on those things, it's gonna be really hard to create momentum. It's going to be really hard to create consistency. It's gonna be really hard to show up because you're not going to know what to say you're not going to know what to do. You're not going to know who you're talking to and issues and create a lot of confusion in yourself which is going to stall you from creating that momentum. So get clear. Get some clarity, see the vision.
Get the fog out Out of the way and let's visibly see and understand who we're talking to who we are what we offer and how do we talk to them