I think there is this big fear of how much do I give away. And what I'm talking about is really, truly free versus paid content. And I've talked about this before. But we are so afraid to give away too much that it holds us back. Meaning that we're not giving our audience the juicy stuff that's going to get them to say yes to us when we offer, or we have an offer, or we have a launch, right? Because we're not positioning ourselves strong enough to do to say, I'm the expert in
this, right. And I think when there is this free content, there is this big difference between the giver and receiver and we'll talk about that. But basically, if I'm not sharing the juiciness, and when I was explaining this the juiciness the good stuff, right? I'm holding it all in, which is a very what lack mentality. And we talked about that yesterday. But it's a very lack mentality. It's a scarcity mentality. It's, um, oh, my gosh, I'm afraid to figure it all away, they won't.
They won't buy from me. And yes, your knowledge. And your expertise is why people are attracted to you and why they eventually say yes to you. But it is not why they stay. They stay for the individualized strategy for the individualized action steps because they because you get to know them, right? You get to know them, you get to, like, zoom out and see what's possible for them, because they're always too close to it. And even if I give it all away, can I really give it all
away? If I don't know who I'm talking to? If I don't know their business inside and out? No, I actually can't. I can give a generalized strategy. I can give a generalized tips, I can give a generalized framework, but I can't tell you how to use it for your business if I don't know your business. So I want you to remember that when it comes to giving away free content. One of the big things that I did back when I had a skincare company was and this is more of a product based business, right?
So we made, we made skincare, and then we made scrubs, and we made all these things. And my business partner was like, why are we giving them a recipes, we didn't give them our recipes, right? But I told them how to make a quick scrub from home like super easy, like taking sugar and olive oil and mix them together. And then you can have a scrub for your face. It was a quick, easy fix, right? It's not something that sits pretty in a packaging. That's the whole
experience, right? Having the packaging and having this look really pretty with the label. And it sits and you don't have to do it yourself. Right? That's the experience. The same thing is true. In side of programs, right? Like you if you're selling something, if you're giving away free content, they don't get the experience. If they are in your container, they get the experience. So the experience is all that in a bag of chips, right? Like it's it's the thing, the big juicy thing
that they want. It's the proximity to you that they want. So if we're giving it all weigh, in text in video on social media, are we really giving it all away? I mean, we can't give away our proximity mean we can. But most of the time, people need to pay for that. In order to get the results I can give people. For example, I used to do 15 minute free strategy calls. It's really how I built the beginning of my business. And I'll never forget most of
the people did not do it. There was no skin in the game for them. Like I got to know their business. Because they filled out a forum. I asked him a couple questions and tell them exactly what would you do? Out of probably, I don't know I probably did 100 strategy calls easy. There may have been five people that actually took my advice and did it. Because there was no exchange of
energy, right? There was no exchange of I'm paying you to tell me what to do or I'm paying you to give me direction or I'm paying you to give me strategy that's a little bit different. And there are people that pay that so don't do things don't get me wrong, they are still you know, not all of us are coachable. And there have been moments in my business that I wasn't coachable. And thank goodness I opened up and gave mentorship and coaching and and Masterminds a chance and was able to do that.
But again, it can't truly you can't truly give it all away. Another thing I know is that I said this in my free group at one time and I said you know I want every piece of my free content to be like a mini masterclass having you want the next thing so I'm not holding back When I deliver free content, and this is a great example, but I may give a lot of free content about visibility, like, here's my visibility strategy, blah,
blah, blah. But I have one client who built her business tremendously using Google My Business, she doesn't get on video as much as I do, or as much as a lot of people. And I wouldn't give her the same guidance that I would give somebody who is willing to be on video every day, right? So it's totally different. And it's like, the strategy is different.
But, you know, not knowing your business and just giving you I mean, I don't want to say generic, but even if it's my framework, it's not generic, but I can't tell you how to use it the way I would tell somebody else how to use it. Does that make sense? So the strategy is always going to be different. Your business, if you think about it is like a
fingerprint. It's totally different from everybody else, your business, what you do, who you are, your experiences, what got you here, how much money you've made, so far, what have your comebacks and failures look like? What are your what is your audience look like? How many people follow you like, none of that is going to be the same as anybody else. None of it. And even if it was the same amount of followers, they're all different identities, right? They're all totally different.
And so that's why it's so important to have a mentor, or be in a container, like a mastermind or inner circle, because people are going to know your business inside out, they're going to know what to tell you. Another thing that when I give advice, right when I'm giving, giving it all away for free, there's like b2b clients. So some people that are that are marketing to other businesses, and some that are marketing to consumers, and some that are
marketing to both. And it's, again, it's different marketing, I can't give it all away, if I don't know your business, I can technically give it all away, right? I'm gonna give you this strategy, but it can't really truly give you the detailed information that you need and want for your business. Again, your business model your offers your audience where you sell, right, if especially if you're a product based business, or b2c, like all of that is different, it's totally different.
The other thing is, is that most of the time, anything that I deliver for free, I'm not saying it can't transform your life, because when I did those 15 minute strategy calls, I had a lot of transformations in the field, the five people that are the 100, that actually took my advice and my strategy and did it. They saw transformation. They saw up leveling, they saw changes in their business. But really, when we actually get down and we start implementing, like you could read all the free
content you want. But if you're not going to implement if you're not going to execute that, is it really going to do you any good. Another thing I hear is nobody's buying some giving too much away for free. And for most businesses, this can't happen, okay, it just it won't happen. The more you give it all away, the more you're going to create raving fans who are going to be ready to move in their own timing, we have to trust that we have our own timing to do things, we also get
to trust theirs as well. And that's a really important thing to distinguish and hold that duality that I know what I bring to the table. I know, I'm giving away a lot of free content. But I also know how I can help people individually or I know I can help them when we actually work together we have that exchange of energy. But to be honest, I used to consume free content and not
pay. And I realized really quickly how the game changed matter of fact, the when I first signed up for my first mentors, program, it was $7 was it $7 I think it was $7 for seven days. And I was like I am going to consume everything in seven days. And I am canceling because I am not paying $47 a month. This is hilarious because I wasn't pulled in by the content. I mean, its content was amazing. And the stuff I could
consume was amazing. But the community the way they answered questions, so the support, like that is what kept me there. So there's a big difference between programs where you just learn and high level mentorship, mastermind type containers where you experienced that true transformation and guidance on what to do next. And I think if we look at it collectively, that's what we all want. We all want that guidance on where do I go next? What's the next step? What's the path? What's the
roadmap? What would you recommend I do? We want that kind of support when it comes to navigating things when it comes to To navigate and clients and customers when it comes to making that next big move in our business that mentorship of someone who knows our business is priceless