Business Contradictions Part 4: Passive Income [485]

and so you can feel free to continue watching or leave if it triggers you . It's fine , but I just am not going to hold my tongue . So here it is . I'm going to tell you what passive income really is . Are you ready for it ? Passive income is doing all of the visibility work and truly creating an audience of raving fans .

Passive income is being visible and being seen and heard , that people know exactly who you are and what you do . Passive income is being so niche that your audience knows exactly how you can serve and support them and help them . Passive income does not start when you create an offer or a program or a e-book or a real book .

It doesn't matter , it doesn't start then . It starts years before , and I think there is this misconception that we create something and we can sell it . And yes , I do believe you can , but I don't believe you're just going to present it to the world and they're going to go buying it like hotcakes .

That is the wrong description of passive income Passive the true definition is little or no effort , and I apologize , but there's not a whole lot of things in this world that are little to no effort . Do we , as business owners and entrepreneurs , do we do enough things that we do them over and over ? And it does get easier or more simpler ?

Yes , but it's hard . It's hard to be consistently showing up and not getting the sales that you desire . It's hard to consistently have crappy launches . It's hard to consistently sell every day when people don't buy every day until you get to a place that they do .

Until you get to a place that you have better launches , until you get to a place where you have more people watching your videos and you have get to a place that you do put out something like a book and people buy it and it seems magical . I had a soft launch on my book . Yes , it did . Well , it's not going to make me six figures , friends .

I'm going to tell you that right now , or at least not right now . Maybe over the course of a year or two years or three years , but not in this moment . It's not .

It's doing very well and I'm very happy and satisfied with my results , but my results started back in August of 2019 , when I started being consistently visible , when I started building raving fans , when I started building an online community .

It started way back then and I think that we're giving too many people the misconception that it's go out there and create it . They'll flock to buy it . And again , if you have built a brand and people know who you are , that is correct .

Or if you're so niche down and so specific and so searchable , because you are one of the rare people that do what you do , yes , I believe you can make passive income that way too , but why would you sit back and be OK to wait ? I talk about this in all my programs . When it comes to selling , when it comes to launching , why are you going to wait ?

Why are you waiting on sales ? Why are you waiting on somebody to give you money ? I'm not okay with that . That's not why I signed up to be an entrepreneur . I signed up for time and money freedom , and that is exactly what I get and the amount of money that goes in my bank account is in result of the efforts , of the amount of strangers I talk to .

All of those things I do believe in . But it's not how hard I work to create the product . It's how hard I work to create my brand . It's how hard I work to create my visibility . It's how hard I work to create brand awareness . And I do believe that the more you love what you do , the easier it seems .

The more in love you are with serving and supporting people , the easier it seems Eight years . When did I officially start ? 2015 ? Officially , my business became a business in 2016 . So we're in 2024 , so , yeah , eight years . It's finally starting to fill .

There are a lot of more easy parts than there ever used to be , and I'm not saying it's going to take you eight years . I don't believe that . But I believe you also get to understand that you can create 100 eBooks or KDP books or whatever . It does not mean that they're going to flock and buy it right away .

There's a lot of competition , a lot of competition , especially in what they call low content books , right , meaning a journal or something like that . Like , you create the cover , you create the inside , but it's redundant and it's the same page over and over and over . There's a lot of competition . So if you want to stand out , what do you do ? You run ads .

In anything that you do , you run ads or you show up in your visible . You use your time , your money or a combination of both . I do have clients who make sales easier than others . Again , they're very niched . Their business is very niched down . There's a handful of people on this earth that probably do what they do , so you can be so specialized to help .

But I will say this the one client I'm thinking of in particular she is very niched down . She is very specific in what she does , but she doesn't hide . She's still very visible . She's still into PR , she's still into press releases and doing all of these things . She doesn't just sit and wait for money to fall from the sky .

Whenever it's going to fall from the sky , she believes in what she does and she puts herself out there and she markets herself and her business . Can the book , the book , create additional revenue ? Yes , it can . Can people buy on Amazon without me doing anything ? Yes , they can , absolutely they can .

Is it in the top five searches , depending on how you search for content creation ? Yes , it is . Did I just magically make that happen or did I really deep dive and research it ? I really did a lot of work . I bought a program that helped me do backend research right but I still had to do the work . It didn't put it on a silver platter for me .

Those don't happen on a silver platter for me . The more visible I am , the more consistently I show up , the easier sales get to be . But it's all about the effort that I put in . Passive income isn't passive income if your bank account is invisible . That's all I got to say .

But I will tell you this , as someone who has been kind of started getting visible in 2016 , really decided to get consistent with it in 2019 .

It's all about showing up , building a brand , becoming memorable , creating raving fans , tightening your message and consistently improving upon that every single opportunity you get , and not waiting , not being okay with just what comes in , but actually putting in the effort .

That doesn't seem like effort , because you love what you do and you can't imagine not serving and supporting your people , because that is your number one priority . And that is a beautiful thing , my friends . It's a beautiful thing , but I don't want you to think that creating a KDP book , like I did , is going to make you a millionaire , could it ?

Yes , are your odds going to be a lot higher if you actually go out and put yourself out there and you actually market and you have a marketing strategy and a visibility strategy and a great content strategy and a great messaging strategy and you make it easy for people to buy from you and you have a great repetition strategy .

Yes , yes , yes , it's going to make it a lot easier . My soft launch was a lot easier because I've done all that work and that is what I teach . I don't teach . Let's go create a million programs , let's create something , but let's also create an audience . Let's create raving fans , let's create a marketing strategy .

I have been in so many businesses back ends big businesses , small businesses , little businesses , just starting businesses , seven figure businesses and I can tell you that none of them are successful without some type of visibility , some type of strategy , some type of putting yourself out there , brand awareness .

I don't even think that you need to be face the cam video all the time , like I don't think you need to do live videos every single day , but I do think that you get to be very smart about what you're doing and very strategic about your doing , and understand that I am in this for the long game .

But I'm also willing to do the work because I know that I can get really fast results if I put in the work and I am very consistent , without waiting on instant gratification , without waiting on somebody to buy , with putting myself out there so that I am actively marketing myself and my brand to create the passive , easy , whatever kind of revenue you want to

call it . It's available to me . That video felt way better . I can't wait to hear what you have to think about .