How often do you find yourself stuck when it comes to talking about your offer ? We talked yesterday on the episode about really giving your offer , like the spotlight that it deserves , the visibility it deserves . But sometimes we don't know what to say about the thing that we're selling .
So I created the sold out AF content strategy , which is helping you sell your offers . I'm going to give you a few things off of this list because I think it's really going to help you when it comes to talking about your offers and selling and not feeling salesy .
So , number one one of the things that I love doing is celebrating the enrollments and new clients joining . It creates a lot of excitement , it creates a lot of FOMO . It creates a lot of I want to be in that . So it's always a celebration . It doesn't feel salesy .
It feels like I'm celebrating that person right , but other people see that and they want to be a part of that . I think also sharing the gratitude . Why am I so grateful for this program ? Why am I so grateful for the people saying yes to me ?
Why am I so grateful that 10 people have signed up so far , or 20 people have signed up so far , or that I have two spots left . Why am I so grateful for that ? Like talking about that gratitude , I think also like showing sneak peeks of the behind the scenes , like what are you creating ? How are you preparing for this ?
Or how are you even most importantly how are you living in alignment , how are you really embodying the thing that you're about to teach people ? Like , how are you doing it ? Like I'm not just telling you what to do , I'm actually walking the walk . I'm going through the same steps that I tell you to do .
I think also having really frequently asked questions , like , if you're getting asked questions in the DMs , if you're getting asked questions in the emails , recreate content around that , because that's really , really going to support you . And then also like , why did you create this ? Why do you love this ?
Like people want an inside look of why you were doing the things that you're doing right , and so I think that's really important too , because why are you so passionate about it ? Why does it matter ? And that's a great reminder to give ourselves .
The other thing and this is part of the sold out AF framework as well is like , why are you the expert at this and what led you to become an authority , for example , one of the things I talk about all the time as far as getting visible is I didn't wake up and I wasn't born and saying I can't wait to get on video , like I never want to be on video .
So , from somebody , most of the people that struggle with video right , it's not that they just don't want to do it , they literally have a fear , there's something holding them back . And so , therefore , I feel like an authority because I overcame that .
I figured out a way to do it and I'm like if I can do it , anybody can do it right , because I had so many fears wrapped up around that . And then I think , too , like , what did you hear from your clients or your customers that caused you to create this right ?
There has to be some kind of pull that you heard that caused you to create this offer , this program , this product , whatever it is . And then also , what are you seeing that the competition is lacking or missing out on , or what gap ? Are they not feeling that you knew that this offer was going to or that this product was going to ?
All of these are great content to use in your selling content . I have a whole list of my sold out AF prompts and things like that . So if you want to get information on that , just DM me and I'll get you that a link . But this is a great way to start talking about your offers . So I've given you plenty of content , plenty of things to talk about .
So write them down , implement them and make sure that you're talking about your offers as much as possible , because they deserve that spotlight and the visibility , just like you do .