It's November 2022, is not over yet. So ready to move. It doesn't mean we can't take a break. It doesn't mean we can't enjoy our holidays like what all is available are starting, ignite your visibility on Instagram, coming up on the 28th of November and that is going to help you streamline your Instagram experience, understand it fully know what type of content to be putting on there and understand all the ins and
outs real stories. He posts all the things so that you can create a raving fan audience there, make sure you check it out visibility queen.com. Today on the show, I get to talk to my mentor for almost five years, the one that only Rachel Peterson, she has blessed my life in more ways than I can count. I found her on a webinar, a free webinar that I decided I was going to try out this program she had for seven days
for $1. And I was refusing to go past the seven days I was going to learn everything I could in those seven days. And then I didn't leave and I literally went all the way up what we call a value ladder of hers, and kept buying the next thing the next thing to lay got to the biggest thing that she offered, which was her mastermind, and I have been a part of that for for going on four years now. It's just been an amazing journey. She has taught me so much I would not be where I'm at
without her. I would not have the competence I never would have became the visibility Queen without her teachings and what she has taught me and so today I'm so excited for you to hear some questions I asked her that haven't asked her before about visibility, how she how visibility helped her with this book deal, and all those things and she has a special offer for you too. So make sure you check out that link in the
show notes. Welcome to today's episode I have with me the one and only Rachel Peter said and I am so excited to have her with us today. I'm Rachel, do you want me to do like a quick intro and tell my audience who you are in case they haven't heard me talk about you a million times already? For sure. My name is Rachel Peterson. I'm a social media strategist, Minnesota mom of three I'm obsessed with organic social media specifically Tik Tok, but I love all organic social. And
that's about it. That's all I got. That's who I am. He's also the we call her the queen of social media so and all the other things that I said about you before you came on. So thank you so much for coming in to share with my
audience today. And I really want to talk to you because it's something I've never really asked you about I know we talk about it in our the mastermind I'm in with you and but let's talk about visibility, because we gotta admit like you are very visible you are on video all the time. I found you from a webinar. I always call my videos like that baby Chrissy. So I'm gonna call that baby Rachel. From this webinar on how to create a website using Click
Funnels, yeah, ever that? Oh my gosh, that was what, five years ago? A long time. I look at those videos and I do see a baby Rachel. I mean, you know how you have like awkward teeth when you're like a teenager and they're coming in. So I was with my old teeth and I'm like, Oh, she's just this little baby. I love that pap, Chrissy So how has visibility and video helped you grow your business? Oh, my gosh, can I first share what happened when I wasn't as
visible? Yeah, let's talk about it beautiful because um, in case anyone's like listening or watching and you've been watching Crissy for a while and you're stressed because you're not getting visible. I'm just going to share how that can show up first because for years, I would kind of market myself a little here and there. But it was more about marketing myself and not focused on visibility not focused on reaching people and that's all good and fine, until it's not good and fine all
of a sudden. Yeah, so it was about three years ago when our Facebook Ad Account got disabled and we had to become resourceful and go back to the basics of being visible and using organic content to keep our business growing especially with an ever growing bankroll right. So what was really interesting was suddenly our leads dried up,
word of mouth stopped. We just weren't getting the leads that we had gotten previously thanks to word of mouth referrals luck, right time, right place, etc. And so suddenly I panic now it's like we've got to figure something out. And so my then mentor actually said, You need to get on social in a big way now, like people have called you the queen of social media. But I don't see you giving value on social every day. And I was like, oh, shoot, and it kind of shifted absolutely everything.
Now it's interesting. This is hard to do. I was just thinking the other day about the difference between getting an oil change on your car and having to pay for a blown gasket when you don't get an oil change. So an oil changes what how much is that? Like less than 30? bucks, right? Yeah. Maybe? If you do, or if you do the, you know, the upgraded it's like probably 50 or 60. But yeah, like that. So less than 100 bucks for an oil change, right.
And most of us get oil changes because we don't want the engine to overheat or a blown gasket. Yeah, yes, a blown gasket is going to cost you one or $2,000 immediately not including the overheated engine and all the problems that happen after that. Yeah. And the truth is visibility is like getting an oil change. It needs to become a part of your foundation. Yeah, it's not a nice to have. It's a don't miss kind of Yes. So we shifted absolutely everything during that season from a half
to plays. And that absolutely transformed everything. And I realized that everything from marketing, to serving people to anything you want to do fundraising, profit, sharing anything that you want to launch or share or help people with, it is easier once you have visibility in place. I love that. I love that. So the other question, how has it changed your business? Oh my gosh, my business has absolutely
transformed. Now one thing I want to say even though I know so if you guys have followed Chrissy, you know, she doesn't say just get visible to market your business. She's not saying just get visible to sell people stuff. She talks about serving and showing up and challenging yourself, you Chrissy is probably the queen of challenging herself. Seriously, it's about practicing
using your voice. It's about being able to reach people building a platform so that when it's time, you can actually create change. So the big shift that we did, and I've seen Chrissie she's done this very very, very well is we shifted from the mentality of just marketing our business or just selling to serving on video being visible on video, giving value on video, and that was absolutely a complete
change. Our business has become more profitable, more fun, more enjoyable, there's less resistance, we've attracted really great people and repelled the ones who say, you know, Rachel, I've seen enough of your videos, I can't stand your face or your voice. That's fine. Yeah. But he has transformed absolutely everything and opened up opportunities to work with some of the biggest clients in the world straight up. I love
that. And one of the things that I also love about you when you get on video is that I've seen you do like five day events. And sometimes you've I think you've been in Hawaii when you've done them. And sometimes you're literally sitting on the floor.
You're so you, you're not like trying to put up this big, nice background with this great camera, you're literally just coming to them as you and I think that vulnerability and that raw and realness, I think is what people need, especially, you know, in our society today. Yeah, I will say so you've seen me in person. And you know, I sit on the floor as much as I can. Like it is the first place
that I go. And this is actually really funny timing because just the other day, I got a long comment on YouTube about how much more successful it would be if I had a professional setup. And literally, it's on and on and on. And someone said that like my clipboards and my backgrounds are cheese, I think it was cheese and cheap. And that's great. That's awesome. And I really actually would value that feedback if it came from someone with a bigger channel than mine. And so it
that's an interesting thing. I would take that advice from other people, but I've actually connected with some of the coaches from the biggest YouTube channels in the world. And they've said, the best performing content, the best visibility pieces are going to be the ones that are authentic to you. So if I'm all decked out looking like Barbie with a super fancy speed, people are gonna say she's fake, because that's not who I am. So that might be authentic for some people, too.
Yeah. And I think sometimes an overproduced video turns people off. They're like, what are you trying to sell me immediately their guard goes up immediately. And I love even on your podcast. I think you told us that was it? Is it Lisbon is that who like contacted you? Did they reach out to you or something? Because you always like recorded your podcasts. Just on your phone. Is that right? Lipson There we go. Yeah. I don't know the name.
Yes. Libsyn. So Lipson is like the biggest podcast host in the world pretty much. Maybe minus like Apple podcasts, but Lipson pushes through to Apple. So for anyone listening, this is like just the technical I will behind the scenes, but Libsyn actually reached out and they were like, we want to talk to you about possibly teaching people how to do podcasts because we love that it's basically you on your phone. There's no limit to that. Like
anyone can do it. And I, I do think that there's some truth there. And I know for me when something's overly polished, a huge part of me is like, I don't know if I'm ever going to be able to consistently be that fancy and polish. So does this only work for super, super polished fancy people? Yeah. Because if yes, I just it's not going to be me. I can't I'm sorry. I think sometimes when we're trying to make it fancy and polished, and all this
stuff, we lose the passion. Like we lose the messaging, we lose the confidence and the things that we want to say behind it, because we're trying to be so perfect polished, even though that's not true. That can't Yes, though. Yes, I totally agree. So, um, you being visible has helped you do so many things. You've been on many stages, big stages you've been on? I don't even know how many podcasts and didn't given so many
opportunities. But the most recent one, the most recent thing that the visibility has helped you with is get a book deal, right? Yeah. Let's, well, let's do it. I was like, Where are we going? I'm already Okay. Um, now, this is really interesting. And I want to share this because this is important as okay, just super just going to be honest about this. My book is going to be great. Is it the best book that's ever been
written? Absolutely not. There are so many talented authors who don't get that kind of great book deal, because they're missing visibility. So I just want to real fast share this because if anyone says, Does Rachel think she's such a great writer that she deserves a book deal? Well, not necessarily. But I know that we can serve a lot of people with a book. And so it's truly because of the platforms that we've built
through visibility. This book deal came to be, do you know the backstory of like, how the book deal happened? I've heard some things here and there. Let's share. It's worth it. Okay, so I got a challenge from someone to write a book. It was actually Russell Brunson, he said, just write your book, please just write 500 words a day, it'll be done by your I think it was then my 32nd birthday. So he's like, just write it just start writing. And I was like, Okay, I'm just I'm at the point where
I'm done. Thinking I know better than people I respect. And I'm like, I'm just gonna shut up and write my book. So I start writing. And I documented it a little bit on IG stories and tick tock, just every so often, I was like, I'll just start sharing the process. And that advice also came from Russell, he's like, just share the process. Just trust me on this. And about halfway through my notes towards the end of my book, I got a message on Instagram from an executive at
HarperCollins. And they said, Rachel, we heard your first off. Yes. Right. So she said, we heard you're writing a book, and we would love to see it. And I was like, so excited pressure, right. But I just want to point out something that's so key here, none of the stuff that I shared about writing my book was viral, or even my most successful content, so you never know what one person is seeing what you're
doing. And I want to share that because a lot of people would think this stuff would have to go viral in order to possibly get a book deal. That's not necessarily the case. So I sent them what I had for the manuscript and boxed Russell and said, Hey, question for you, would you take this opportunity? And he said, I actually want to introduce you to Hay House instead. And probably not even two weeks later, I was on a zoom call with Ray Tracy, the seat of the house.
Wild? Yes. And I think that thing when you said the post didn't go viral. Not only is that important to know, but also you never know who is watching. never know who's watching. I hope you guys are writing that down as Christy says it because it is so true. Like you don't know who is signing in for your lead magnet or signing in. Oh my gosh, be me. Who is opting into your lead magnet? You don't know who is the one person listening to your podcast. I remember a story from
Caleb Maddox from years ago. And he was talking about how he went live on Periscope. And there was like three people watching. Well, one of them was friends with Grant Cardone, and literally introduced him to Grant Cardone, so he only had three listeners at the time and you never know who is paying attention. So true. So true. That's so powerful. That's so powerful. So you ended up going with Hay House straight. Yep. Your book is coming out. September 20 of 2022. I am so excited. When will
we get the book? Oh, I'll see you right after that, I think I think we're going to host a meet up. Right after that. I'm totally getting my book signed, just Oh, like, well, I'll sign it and write like special notes for special people, because that'll be really fun. So fun. So fun. Yes. Um, so if they want to preorder the book, where can they find it? Ooh, so it is available in two places currently. So the book is called unfiltered. And it's pretty
obvious. It's me the second you see it, because there isn't an miscible photo as the cover of unfiltered, you will instantly say, oh, that's what she meant. And so it is available on Amazon for preorder, as well as at online Barnes and Noble Barnes and Noble online. So both of those two places it is available currently for it's like Kindle or like a paperback, hardback, whatever. Like, I think we're just doing the hardcover first. So these things, this is I'm learning everything for the
first time. So in book launching, traditional book launching, specifically, everything starts as a hardcover. And then actually, I think there's a Kindle available right now. So I think it's Kindle in hardcover, and then it goes into audible, and then it goes into paperback. So there's really like three rounds of like, the options that are available. And I'm recording my own audible in just a couple of weeks. Thank you. I love you as the author is that you know, there's some we just can't get.
Not as good, but like people like you like thinking of Gary Vee, like people put like, emotion into it. Like, that's the people I want to listen to. And I prefer to listen to the author almost always, oh, yeah, I guarantee you, I will be laughing and crying as I go through the book and going on tangents. And we're going to do
a whole interview series. With that, I'll share who it is once we confirm it, but we're doing an interview series, and adding that to the audible, so it's gonna be really really, really loud. I love that. Um, what's his name? Did that in Jim quick. Limitless? Yes, yeah. So the book, the audible version is like 12 hours long, because he has his little interviews after each chapter. And I love it. And oh, my gosh, love to so it's easy to I love when you get the
book in one format. And then you get the audible and you get different experiences with each one. Like I buy a book in multiple formats, if I get a different experience with each one, and I find that when the author reads it, so I was like, Oh, I'm reading my own book, for sure. For sure. I also feel like I retain it better when I read it and listen to it. Oh, I bet that's actually really true. Yeah, yeah, the same time or
separately. Um, so sometimes at the same time, but my car may be like, two chapters ahead of me reading it, which is really weird, but I don't know, I just felt kind of good to be able to do both. So yes, and written audibly. And this visit this visual, visually. Um, so can we talk a little bit about do you feel like and again, you don't have to answer
this question. But do you feel like your visibility, your influence helped you get the name of the book that you wanted in the cover that you wanted? Oh, you're going there. I love this. Okay. Yes, absolutely. Without a doubt. So I love working with Hay House. And I want to make sure that super clear, the team has been dreaming and wonderful. And this was literally the company I wanted to publish through. That was my dream.
That being said, reasonably, publishers want to be cautious with big, bold, controversial decisions. And with the cover of the book, I had this vision of me standing in a blazer with like, my mom's stomach unfiltered and photoshopped,
unedited, that's Q there. I wanted that to be the cover of the book because it showcases like you might feel like everything is together on top, just like we talked about before this interview, but she got comfy yoga pants or, you know, biker shorts on the bottom it
with spills on it. And you know, sometimes we're juggling literally being multiple people at the same time recognizing that we can be authentic to ourselves and there is kind of, for lack of a better word, an underbelly to every business and cover displays that but Hay House pushed back probably three or four times they were like, we just don't think this is in etc. And so, to share that
This. So I decided to take the advice of every single great who says get visible, build your platform put content out there, exactly what Chris has been telling you. And so I put the photo on Tik Tok to showcase it, and it reached a point 1 million views. And in case anyone's like, Yeah, but how much ad spend? Oh, I'm talking $300. That's it, it was almost 100% organic. And so that right there allowed me to be able to push back and say, listen, here's the deal. You know, I promise that
I'll be easy to work with. But not in this point. This is one I believe in with all my heart. And Hay House took that data into consideration. They recognize we split tested that it was polarizing, that some people were crying, and some people were pissed, good and bad. But that that cover was going to be easier for me to share, because I really, truly believe in it. Yeah. And so I
love that. And that's a part of visibility that I think sometimes people forget, is that they just want to show up and be likeable by everyone. Yes. They don't want to try to do the polarizing thing. I mean, you made a bold statement. I don't know how many years ago and started sharing this on tick tock, and you got a lot of pushback, but you kept doing it because you wanted other people to number one, see that they weren't alone. But also you're literally blasting your
imperfections to everybody. Like you're showing people I'm real, like, Yes, I have, you know, multimillion dollar businesses. And I've been very successful. But this is still me. And I think that helps reach people. And we sometimes forget that when I say get visible, right? They think oh, I just show up. Because at overproduced all the perfection, no, show your imperfections. So absolutely. And know that people aren't always going to love it. And that's okay. You don't have to
try to be controversial. To create a polarizing response. Just being yourself is going to naturally be controversial. Like just this morning. I haven't even shared this yet with anyone just this morning, I woke up to a live stream video that I was tagged in by one of my Facebook friends. And it is just mocking me and tearing me apart. And the reason I share that, and showcasing perfect abs to remind me that I don't have my priorities straight. And it was just wild. But I remembered, oh,
this is a good sign. Because this reminds me of someone that I've never spent time with creates this level of a visceral emotion about my book cover. Yeah, that means it's that much more important and needed. And so just remember just being yourself is going to be controversial. And that also fuels growth and finding the people who absolutely love you. Yes. I love that. Beauty. Do you still create most of your own content? And why or why? Yes,
absolutely. It is one of the last things that I am ever going to let go of. Number one, it pushes me number two, it keeps me it keeps my finger on the pulse of what's working, what's not what's outdated, what's coming up. And number three, I don't know, I don't know that I want to release that quickly. And it's fine if people do but mostly because I want to remind people like this is what I can create. So you can create one video a day. I still do it. And I know it's possible. And I know you get
faster. So I love to lead by example in that area. And I don't see it changing anytime soon. Yes, yes, yes. Okay, what are your top two tips for entrepreneurs early in their business? Ah, number one. Oh my gosh, I just thought of this last night. This was something where I was like, I wish I had known this sooner. Oh my gosh, okay, so number one, you are going to roll your eyes every time you talk about mindset. Trust me on this one right here is like yup, we I think we both can raise your
hand. Give me all mindset. Yes, um, you can either work with your mindset and start working on it before you need it. Or reactively once it's too late, and you've already blown a few big opportunities, ask me how I know. And actually I'll tie that back really fast because it is important. So years ago, I actually got in touch with a one of the top literary agents in
the nation. Crissy remembers this, and he responded, he was like, I want your manuscript and I was like, and I panicked because I hadn't been working on my mindset in that particular period. I think it was right after dawn was born, and and all the hormones but I actually backed away completely from the opportunity. And for years, I kicked myself about it so you can either work on your mindset preemptively just like an oil change, or you can deal with the
blown opportunities. So that's number one, and I'm sorry if people are annoyed by it, but I don't really care. And number two, listen to Crissy and get visible now. The best time to plant a tree was 20 years ago. The next best time is today. The Best time to get visible was 20 years ago, the best the second best time is to get visible literally as you listen to this right now like go binge on Christy's videos and do exactly what she said, Cool. Okay,
awesome. Thank you. All right, so we have a gift to give my audience do you want to tell them real quick what that is? Yes, totally. So right around the time that I got the book deal, and in case anyone's wondering, I have not released anywhere, what the actual monetary details of the book deal were. But I am just going to tell you, it was really, really, really good. It was a dream book deal. It made my jaw drop, I cried when I got it on. Still to this day, I recognized
that it was huge. It was on the level of like a celebrity book deal. I share that so that this is more pre framed appropriately. So all these people were asking me like, how did you get a book deal? How did you get a literary agent? How did you and I was like, This is so not my expertise. And I was like, I can't sit and answer all of this. And I don't want to build a business around it. But I can help people for free. And so I wrote down 11 Things you need to know before
you get a book deal. And I laid it all out it is six pages of pure value, no offer. I don't even think there's a pitch. I don't think there's anything in here, there's not even an opt in, it's just literally a PDF uploaded to my Google Drive. So enjoy. Thank you, my audience is gonna love this. They're totally gonna love this. So if my audience wants to connect with you more, or find out more about you, or follow you on tick tock, how can
they connect with you? Ooh, easiest place to find me is on my website. That's not appropriate. Don't call me ever. I don't want to answer phone calls ever. Why is the do not I was not assigned to look up her phone number. But yeah. Yeah, don't call me. I'm, like never answer phone calls from anybody. So um, best place to find me is on my website, Rachel peterson.com. That's all Eastern a D and my last name. And I've got a bunch of free resources there for you. Right. I
appreciate you so much. Is there anything else you want to leave my audience with one last thing? Yes, go binge, all of Christy's content, and then take action. She's rolling her eyes. But I actually mean it. If you've been listening for a while, let this podcast this episode, be your sign that it's time to start implementing and taking action. Because the truth is you can either take action now or spend the next three years and watching everyone else who takes
action grow. Or you recognize that Christie is literally giving you the steps to take action, get visible, build your platform in real time and doing it so stop this interview and go and produce. I appreciate you so much. I love you. You are an amazing human being I think I cannot imagine my life without you in it. So thank you so much for coming on and sharing with my audience. And I appreciate you more than you know. Thank you. Hi, everyone. I hope you enjoyed
this episode. Feel free to share it on your favorite platform and tag me I love re sharing these and giving you a shout out as well. My goal is to always support you and help you see a transformation. Not only your business, but in your life. We will never outgrow our business. Remember that so we get to work on ourselves and see that transformation come through on both personal and business side.
I would love to work with you and 2023 I have loads of opportunities that will fit the pricing and the budget that you have. Let's chat. I'm truly interested in creating an unforgettable experience for you to grow, transform and see how big your business can grow in 2023