Black Friday Week Bonus: My Fave Sales Strategies [461] - podcast episode cover

Black Friday Week Bonus: My Fave Sales Strategies [461]

Nov 21, 202319 minSeason 9Ep. 461
--:--
--:--
Listen in podcast apps:

Episode description

This is a bonus episode. Full of my 4 favorite tips and also 4 of the Black Friday offers.

Check out https://thevisibilityqueen.com/bf2023

Drop us a message...

Grab Simply Irresistible Offers (or upgrade to grab Suite Success and Stream Stack and Scale too) https://thevisibleceo.com/SimplyIrresistible

Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!

Transcript

Speaker 1

It is Black Friday week , and so my question is are you ready ? Are you ready for all the possibilities ? Are you ready to have some fun ? Are you ready to put yourself out there ? Are you ready to get these offers for Black Friday that you're offering to your audience ? Are you ready to get them visible ?

Okay , so this is the way this video is going to run . I'm going to give you four Black Friday tips and I'm going to tell you about four Black Friday offers that I have . So you're going to want to watch all the way through and write these down , because I think these are going to really support you as you are selling during Black Friday .

So the first thing I want to tell you to do during this week whether you've already started your Black Friday sales . You're waiting till tomorrow , you're waiting till Friday , whatever that looks like , it doesn't matter . It doesn't matter Any time during the holiday you can use these tips . Okay , the first thing is have fun .

Like , seriously , if you have a lot of pressure on you , if you have a lot of stress on you , there's going to be this energy that , when you're trying to sell that , your audience is going to like , feel like something is off . They're not going to be like , oh , I don't like her energy .

I mean they might , but most likely there's going to be like I'm just . This doesn't feel aligned for me . So the more fun that you can have when it comes to putting your offers out there and inviting your audience and giving your offers visibility , the more excitement they are going to have as well . So when we are excited , that is contagious right .

When we are freaking out , in lack and when we are worried , that's also contagious Right . So , again , people feel your energy when you show up .

Like the things that come out of our mouth is like 7% of the way people receive , like our body language and so many other things play a much bigger part than the words that come out of our mouth or the words that we're typing . Okay , so , number one have fun .

Make sure you're in a great energy when you put that post out , when you go live , when you create that real , when you get on stories , because it is so crucial to sales at any time of the year , but especially right now . Okay .

So I said I'm going to do a tip and I'm going to talk about an offer , so this , the offer that I want to talk about that goes so well with this have fun is the fabulous duo of insta story strategy and real set convert . Why ? Because these two , these two programs , played a huge part in how I run my business . I am in stories every single day .

So many people don't know how to utilize stories or they say , well , I don't even watch other people's stories , so why would I want to do stories ? Because that is where your raving fans go to find out more about you and you can find the scenes . But you can also sell every single day For my introverts .

I feel you , If stories would have been around in 2016 , that's where I would have started , because they disappear in 24 hours . But also , reels that convert , even for introverts , is another great program because it's really teaching you the content strategy to get your reels out there to convert into sales . These two programs we did them in July and August .

They've both got updates already . I think I did both updates in October and most likely they will get another update before the end of the year , meaning I just add on trainings and things that I'm doing and things that I'm seeing working . These are $77 and they are available after Black Friday .

They're going up extensively because I've put so much work and effort in these two programs and I know the value is so much higher than what I'm selling it for . So $77 for those . The link to access all of these offers is also going to be up in the description . So grab that Stories was one of my absolute favorite courses . It taught me so much .

Yes , Awesome , I love that . I love that . Your second tip for Black Friday is this this is a problem that I see way too often and it's a problem I see about people giving up . First of all , you cannot talk about your offers too much . Any time of the year you cannot talk about your offers too much , but especially during Black Friday .

So let's talk about what we have during Black Friday . We have ads increasing . My ad costs are increasing across the board for clients , everyone because there's much less space . What is going to get the priority on your feed during Black Friday week ? Raise your hand if you know the answer .

The answer is ads , because your posts aren't making Facebook any money , but those ads are . In fact , I plan on doing the course again because it was fire . Yes , Love it . So ads are going to get the priority . Ads are going to get the priority because Facebook is going to make a crap ton of money Facebook , Instagram , Metta .

They're going to make a crap ton of money from ads this week , so of course , they're going to be prioritized in the feeds . So what does that mean ? That means we couldn't talk about our offers enough in the first place , but we definitely can't talk about them enough now .

Now , what I want is strategy and purpose behind when we talk about the offers , not just throwing it up . Go click the link here if you're ready to buy . But we're really talk about what does it do ? What is the transformation ? Why did you create it ? Like , get personal with your offer and let your audience see that .

Let them see that the results that people have had with that offer , because that is going to get them to a faster yes than anything else . Take advantage of your email list . Yes , emails are going to be coming in in droves as well .

However , when they identify your name , oh , the algorithm may not serve them your piece of content , but guess what , when they identify your name in their inbox and they love you and they know you and they're a raving fan they're going to click on it . This is another reason to be putting in stories . Not everybody uses stories .

Go back to offer one that I talked about . But also , at the same time , whatever happens , especially if you don't get the results that you want , don't make it mean anything . This is the biggest problem that I see . We make things mean something Like I suck , I'm not good enough , my prices are too high . And that's never it , ever , rarely it .

A lot of times we want to make it mean something because it gives us an out , it gives us a reason to quit , it gives us a reason not to talk about that offer anymore , it gives us a reason to not sell that offer . But most likely you just didn't talk about it enough . Most likely , you just have more work to do .

We get to separate that and look , here is the true problem . It's not me , it's not my pricing , it's not the name of the offer , it's just I didn't explain it well enough . We get to acknowledge that as we go through the process of selling , what I want you to do is use everything that happens during Black Friday as data drama data .

Did I get where I wanted ? Did I sell as many as I wanted ? Okay , if not , let's look at it . Let's look at it . Let's literally separate myself from . Okay , Chrissy , over here , girl , you weren't as visible as you could have been . You didn't talk about those offers enough . You didn't describe them in a good way , with tight messaging for your audience .

You get to work on that . Let's find a way to work on that . Okay , let's get back to work . It's as simple as that . Not like you , suck , Nobody wants to buy from you . Don't tell yourself that story , because that's a lie , right ? It's like what is the truth ? What is the truth ? Could I improve On my strategy next time ? Heck , yes , I can .

I can always improve . It's just understanding that and then accepting it as a challenge and going forth with it . All right . The second offer I want to talk about is the Omni VIP Mini Mine . This is a new offer that I am creating for 2024 . Many of you know what Omni VIP is and if you don't , it's the All Access Pass . You get everything .

Meaning , if you buy that , don't go buy the $77 offer I just talked about , because it's included in the Omni VIP program . If you have purchased Omni VIP programs , reach out to me and we'll talk , because , obviously , if it's included , I'll give you a different rate for this . But the Omni VIP Mini Mine is All Access Pass and one call a month .

So up to 10 people we will take in this program and it's one call a month and it's in the evening . Now why is it in the evening ?

Because I have people in other countries who struggle to get on my calls during the day and there are people who are too busy Whether they have a full-time job or their main business is keeping them busy during the day and they would rather do a call in the evening . So the call will be once a month in the evening .

There will be many other bonuses I drop with this , but right now that's what I am offering and is a great opportunity to have strategy , to have me in your back pocket , to have me as accountability because Omni VIP itself is a very self-led program and this gives you that little bonus of having me and strategy once a month for a Mini Mine call and depending

on how many people we have , everybody will get an opportunity to go . I plan on the call being an hour , but if I need to go an hour and a half with you once a month , we'll do an hour and a half as long as people have questions , as long as I can serve and support people , and that program is $333 a month this week .

It is going up to 444 after this week . So if you want in , make sure you check out that link in the description for the Omni , VIP , Mini , Mine . Okay , you're a third tip for this Black Friday . Okay , Are you ready for it ? While we're having fun , which is number one , why we are not making this mean anything , which was number two .

Number three is what if this is a temperature check ? Okay , I didn't quite get the sales I thought I was gonna get this week . So do I have the raving fans that I thought I had ? Or is this an opportunity and a notice to me to check in with myself and say I could probably tighten up a content strategy ?

My audience is pretty cold and lukewarm and I get to make them hot . I get to attract more of a hot audience , which I call raving fans , because those are the people that are ready for more . They're ready to be in closer proximity with you . They're ready to say yes to the things that you have to offer .

They're ready for more than the free stuff you put out on your Instagram or your Facebook feed . They're ready for more right . So what if Black Friday offers we use as a temperature check ? Okay , where do I need to tighten my content strategy , my visibility strategy , my offer strategy ? Everything is data , not drama .

So what if this is an opportunity for me just to look at it as a whole and say , okay , I see where I can improve ? Or , talking with your mentor , where can I improve ? This isn't what happened . What I wanted to happen and what I wanted to achieve didn't exactly happen . So where are my holes ? Where are the holes in my business ?

And that is the perfect intro to talk about my third offer for Black Friday . So many of you know that I have an inner circle .

I have one-on-one clients , I have done for you clients , and I am currently in a certification program because I want to support my clients at a higher level , Meaning that if I can have all the greatest ideas and strategies in the world as a business owner , but if I have blocks , if I have things that are causing me to hold me back , I am not going to be

able to be as successful as I want to be . And so that's where private coaching comes in . I am taking two private coaching one-on-one with you also get a lot of other bonuses with this , but I'm not going to clutter this conversation with that . You can DM me for any more information . However , private coaching is where you get me one-on-one .

We do six weekly calls in a row and then after that it's every two weeks , because after we do the six weeks of let's figure out what your goals are , how I can support you , you get to implement right , You'll be implementing in there . But that way , the calls when they go every two weeks , it gives you two weeks to get things done .

It gives you two weeks to really work on your goals , and so it is a six-month commitment . It is $1,111 a month and you can take that pricing right now if you deposit a $500 . So you just pay $500 deposit to claim that pricing will start in 2024 .

We might be able to start earlier if you want , but most likely 2024 , because 2024 , that pricing is doubling a month . So it is going to 2222 a month in 2024 , because I will be certified officially on January 14th and have all my hours in and all of those things .

So I really want to serve and support you in a deeper level If you feel like private coaching and you need that one-on-one access , more handholding , more strategy specific to you . So that is happening .

And again , to get that pricing , it is a deposit and then we'll start the payments at the end of December , early January for moving forward , and the payments will be less once you put that 500 deposit down . So that is private coaching . There are two spots for that . Ok , All right .

And your fourth tip for Black Friday is find a way for repeat sales , Like , find a way for them to buy from you again , Not just that offer right now , Coles is really really good at this . Coles , what happens when you spend what ? $40 or $50 ? They give you Coles cash , right , they want you to come back . How can you do this with your audience ?

How can you do this with your customers so that they're not just in for that one thing but they want more ? One of the things I did back in May or June of this year , we did the Next Level you program and at first it was going to be a masterclass , but I knew I wanted skin in the game in this , so it was $77 . And it was a three-day masterclass .

It went very , very deep and very , very life-changing and I took that $77 and allowed people to use it as a credit towards something else that was more right . So you could put this towards a $111 offer and get $77 off . So I encouraged additional sales after the offer , right ? So how can you position this in your business ?

Can you give them a coupon to use in effective January 1st to save X amount ? Can you give them Cole's cash , Chrissy's cash , whatever you want to call it for yourself to again encourage them to come back and buy Again ? This works for product-based businesses . This works for online businesses .

You just get to decide how this looks for your business and what works well for you . And , on that note , the final Black Friday offer unless I have potentially two more that might drop on Friday , but the final Black Friday offer is Actually . I'm going to remind me to say something after this . The final Black Friday offer is to design your own offer .

Meaning , Chrissy , I love a lot of what you said , but none of that sounds perfect for me and I am so self-led . I know what I want . I know what I want and I want you to price it for me and tell me what that would look like . So there is a form at that link that you literally go create your own offer .

You design your own offer , you tell me exactly what you're looking for and I will return an offer to you and you have a certain amount of time to say yes . And that is so fun for me , because so many times I see my mentors offer something I'm like , oh my God , if you would like offer like telegram access with this , I would love you .

Yes , I'll pay for it , but it would make my life so much easier and it is one of the most beautiful , beautiful , beautiful things reminder to say something Okay , all right , and here is the deal .

So , because there are two more potential offers , if you purchase the OmniVIP MiniMind , if you purchase the private coaching , or you design your own offer and accept it , I will throw in whatever the other two potential offers that I'm creating on Friday . So any of those . So offer two , three or four .

Not the Raving Fan or not the sorry , the duo of Instastory Strategy and Reels that Convert for Introverts . Those are , it's just a standalone program . But any of the others I will throw in the Friday offers if , depending on what they are . No , not depending on what they are , I will throw them in on any of the other three offers .

So if you purchase those before those others are announced , you'll get them automatically . So I'm super excited . I hope you have an amazing Black Friday week . I hope you take these suggestions and I hope they serve and support you as you work forward to get your offers visible . This week . You get visible this week .

You put yourself out there , you're talking about your offers , Like , I hope you just have so much fun with the whole process and really , really , just again , it is all data , it is not drama . Enjoy the process , have so much fun , learn from it , think about what you can do better to improve after Black Friday .

But don't make it about you that like , oh , I suck or my prices are too high or any of that stuff . It is never , ever , ever that . Yes , there's always things we can do . It typically has to do with visibility , marketing , messaging , creating raving fans yes , all of those things we always should be improving on . But don't make it about you .

Don't make it dramatic . Don't make it drama . Make it data and you will find so much more success in what you do .

Transcript source: Provided by creator in RSS feed: download file