Let's talk about creating a cash injection in your business. We have offers we have things that we sell, maybe we have programs, maybe we don't have things we sell, maybe we need to create those. So let's chat if that's the case. But what I see most people doing is not taking advantage of opportunities to sell when we are in a black friday holiday sells. It's like, oh, yeah, I'm supposed to sell now. But why are we like not talking about things that we can offer? Other times of the year.
For example, I recently had a birthday, and a month ago, but I took that opportunity to celebrate my audience by offering them things that I had at a discounted rate, right things that I had already created things that I had already done, things that I could offer them that I don't normally offer, right? So it was like a week long, you have 24 hours for this offer, you have 24 hours for this next offer, but it was a cash injection in my business. So I want you to
think about that. It could be a $500 cash injection, it could be $1,000 cash injection, or could be a $10,000 or more cash injection, right? It just depends on how much are you selling it for? What are you willing? What is your audience like? All of those things? Right? How much visibility have I been doing? How much I've been influencing my audience? How consistent have I been, but now I have this thing, and I am
going to sell it right. And so these people have been watching me, I've been showing up, I've been doing all the things. So what do I have to offer, we don't give our audience enough credit, because a lot of times they have been looking for us to offer them something for quite a while. The problem is, we're just not saying hey, this is available, and then we talk about it once or twice, and then nobody bites right in that moment. And so then we back
away. The difference when you add in a cash injection, let's say for a birthday offer something or even Black Friday, for example, in there is a limited time, right? So we create that urgency in our offer. Now, I will preface this to say do not create urgency unless it is real. Like if you're really not changing the price. And it's always that price. Don't say that, right? Don't say Oh, well, you only have three more days. No, don't
say that. If that's still gonna be the price after three days, be honest, be with integrity when you show up and you talk about these cash injection offers. But what are some other ways we see if we look follow the retail calendar, right? And most of us aren't retail businesses, some of you are. But if we follow the retail calendar, you know, we have, you know, people were starting to
think about Christmas. I think Hobby Lobby had Christmas stuff up in July, Hobby Lobby and Michaels and Joanne and all those places. And then you know, we have Christmas stuff coming out. And then as soon as the holiday stuff is gone, what happens? Boom, we have it's like it feels like instant. Valentine's Day, right? And so we think about the retail schedule and what all comes out.
We have Presidents Day, we have Martin Luther King, we have Memorial Day, we have Easter, you know, retail was taking all these opportunities to create cash injections in their business. So why aren't you doing the same thing? Earlier this week, I went to I needed to work in my jeep all day to eat things going on. And I was like it's new to me. I'm totally just going to work out of my jeep all day. What am I going to do with
that? Oh, I'm gonna have offers available while I'm in my jeep 1360 minutes who wants in, I'm not emailing my whole list every single 30 minutes to an hour. My name guy that wanted in said I want in. And then I offer also offered to 10 minute free calls during that. So it was like first come first serve kind of basis. So I want you to think about this, like what are some opportunities that you can create cash injection for your business? And not necessarily because oh my God, I need money
right now. But oh my gosh, how can I increase my revenue this month? Oh my gosh, what would this do? Oh my gosh, what can I invest in? If I did this right? Or oh my gosh, this is an opportunity for people who haven't been able to work with me or purchase that haven't that haven't had the funds. This is a lower cost way for them to work with me. To get in people that want to invest in themselves, they're just not quite ready to
invest in the bare things. So when are you going to create a cash injection in your business besides what you're normally offering besides your normal launches, stuff that you've already created that you were able to sell? This is why creation offers and evergreen and coming up with packages is so important. I joined Amanda Francis's money mentality makeover I think it's called. And it was interesting that a lot of her free live streams that she took away. Right she
did them free for five days. If they were filled with so much knowledge she added them as bonuses in to her program. They are some of my favorite So she shows up differently when she's in front of her audience, right? And so it's there some of my favorites. And they were free at one time. And she's adding them as a bonus. But there are some of my favorite parts of the program. So what have you done for free that you've taken away? That you could resell? What have you done? And poured your heart
into and knowledge into? Have you done past YouTube videos that have been unlisted that you can resell? Have you done a PDF that you can resell? What can you knock out? An offer your audience? We forget about all the things and all the things the assets that we've already created. My friend, Megan, and I, she's my accountability partner and has been for a year
30am Shout out to Megan. But she and I started our accountability to create assets for our business. That's just created a deeper friendship, deeper relationship. And deeper collaborations, like all of that is as expanded from that. But the start was creating assets. And I go through my Google Drive all the time, like, Oh, I've created this I've created that have created this, why am I not maximizing this opportunity? You have a gift, my friend, you have
so much knowledge. But the question is, why are we not profiting off of that? Yes, the content we put out is free content. Our YouTube channel is typically free content, our emails is free content, we have all this free value that we're giving. But you get to make money in your business as well. You get to make money on things that you've created, you get to make revenue and increase your cash injection, by finding fun times of the year to add in
special offers. And it doesn't even have to be a holiday and it doesn't even have to be your birthday. How can you create more of that in your life? I am like the queen of coming up with it. Yes, when it comes to this, and I am total certainty tooting my own horn right now, because I have done strategy since 2016. Really, since 2012, but 2016 that I have been doing it for multiple businesses, and it is my heart it is my soul. It is
what I love. I was in the car today thinking of a strategy for somebody, it's not even my client that I was doing an interview with, all off of her name. And it just comes to me and it just happened and I can riff on it. And I can come up with a million ideas. I have a whole strategy for my Jeep that a whole marketing strategy, which is insane. But I'm totally using curiosity marketing, like I have a whole strategy. Also, thanks to Megan, because we
riffed on it too. Sometimes you are just too close to the opportunities that you have. Sometimes you are just you're in it every single day, and you can't zoom out and see what's possible. And that is why a mentor is important. That is why a marketing strategist is important. That is why having someone on your side who wants to see you grow, right, who wants to help you grow, who wants to help you create cash injections, is perfect additive
to your business growth. So if you want to work together, there's tons of ways that we can do that. Make sure you reach out to me so I can support you. I have one on one opportunities. I have group programs. I have memberships. There's so many
things. So let's chat, see what is in your budget and how we can make that work together because I want to see you creating cash injections all throughout the year on how you can increase your revenue and all the opportunities that you're missing out on because your audience wants more from you. The question is, are you able to give it to them