A Conversation with IATA about Dynamic Offer Creation

Four years ago, IATA’s report “The Future of Airline Distribution” painted a picture of where airline distribution was headed: …by 2021, airline distribution will evolve from its current passive, rigid, and technology-centric state to a more flexible, dynamic, and passenger-centric environment which we call Active Distribution… We will need systems that will support calculating volumes of prices that may be several magnitudes larger than today. These prices will be dynamic, they won’t be based on ATPCO-filed fares.” Back then it was still the early days of NDC adoption. In this podcast episode, we chat with Sebastien Touraine from IATA about where we are today as an industry in terms of dynamic prices/offers and systems to support them.