Get Noticed! Send a text. Frustrated your fabulous social media presence fails to move product? Wayne Mullins , Founder and CEO of Ugly Mug Marketing , gets why your artsy efforts flop – advertising ≠ marketing. The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empowering ev...
Apr 23, 2024•29 min
Get Noticed! Send a text. Struggling to promote your niche ICT consultancy? Introvert Peter Banigo , founder of Target ICT and host of The Tech Your Business Podcast , shares how he has built awareness despite his shy nature. Learn how Peter overcame self-doubt to launch an engaging tech podcast reaching 59 episodes. Follow his journey leveraging Toastmasters training to find his broadcasting voice. Hear how avoiding technical jargon and simplifying concepts created content that resonates. See h...
Apr 18, 2024•22 min
Get Noticed! Send a text. Struggling to communicate clearly and simply? Ben Guttmann , marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them , shares the science behind crafting messages that connect. Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remo...
Apr 16, 2024•28 min
Get Noticed! Send a text. Struggling to create compelling content? Wendy Lieber , CEO and Co-founder of ContentBacon , shares how to tap into your passion to craft engaging stories that build lasting connections. Wendy emphasises going beyond surface-level messaging to uncover deeper insights. By taking a stance, showing vulnerability and evolving your narrative, you create content that resonates. Learn how to identify high-value audiences, solve their problems and guide them through their buyer...
Apr 11, 2024•29 min
Get Noticed! Send a text. Feel stuck running “same old” operations and crave fresh purpose? Zach Colman , CEO and founder of Creatitive , empathises; his sports marketing firm withered until he reconnected to his “why” and current community needs. Learn Zach’s process helping entrepreneurs “pivot” branding by focusing inward before outward. Hear how confidence builds once you re-clarify contributions. Discover cold outreach mistakes Zach advises avoiding altogether. If you know you’ve outgrown c...
Apr 09, 2024•29 min
Get Noticed! Send a text. Crave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting , Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown. Alex recounts uprooting his young family practically overnight when borders slammed shut. Hear how he tapped past networking and personal introductions to reboot consulting in...
Apr 04, 2024•30 min
Get Noticed! Send a text. Feel overwhelmed parsing endless analytics dashboards trying to locate that one useful number? JJ Reynolds , Co-Founder of Vision Labs , simplifies the clutter so you know exactly which key performance indicator to check each day. Learn why conversion rate reigns supreme for most ecommerce sites. Discover his step-by-step framework to map detailed customer journeys tied directly to revenue. Hear what to do when AI still can’t answer your most important business question...
Apr 02, 2024•26 min
Get Noticed! Send a text. Feel overwhelmed trying to analyse your website analytics? Wish you knew how to act on all those metrics? Chris Mercer , co-founder of Measurement Marketing , simplifies measurement with his proven framework. Learn a “stick figure simple” approach to dashboards that shows clear pictures - not vague data - so you instantly know what marketing tactics to adjust. Hear how one member 10X’d conversion by applying Mercer’s methodology. Discover why he says teaching measuremen...
Mar 28, 2024•31 min
Get Noticed! Send a text. Can’t commit long-term to a business like you can a marriage? Serial founder Dave Valentine explains the mindset gap between high-energy entrepreneurs and steadfast CEOs. Learn Dave’s tactic for prepping staff and buyers that he’ll eventually leave or sell each venture. Hear how cold email outreach consistently wins clients despite hot digital channels. Discover the health wake-up call that forced Dave to finally unwind amid startup chaos. If you constantly crave new cr...
Mar 26, 2024•28 min
Get Noticed! Send a text. Does your brilliant business advice languish unseen, failing to attract ideal customers? SEO expert and founder of SEO Optimizers Brandon Leibowitz says Dropbox ’s flaw exposes most marketing mistakes. Learn why content alone doesn’t cut it - without backlinks, Google won’t trust or rank you. Discover tactics to get other sites to reference and link back to you, lending you credibility. Find out the platform Brandon used to snag 100K+ followers and 25K email subscribers...
Mar 21, 2024•27 min
Get Noticed! Send a text. Frustrated trying to stand out from competitors with traditional marketing? Serial entrepreneur Phil Masiello , founder of Crunch Growth , woke up one day with an epiphany. He offered $1 million to shave a famous baseball player’s iconic beard using his struggling razor company’s blades. The outlandish PR move sparked outraged social media debates, global press coverage, and most importantly — sales. Hear how this stunt thrust Phil into the spotlight and laid the brand’...
Mar 19, 2024•29 min
Get Noticed! Send a text. Think niche businesses have limited potential? Roberto Capodieci , CTO of SimFly.io , may change your mind. He helped launch a virtual airline that lets flight simulator enthusiasts live out pilot dreams. Powered by blockchain and NFTs, it turned profitable immediately. Hear why targeting a global “community of interest” can eclipse local targeting today. Learn strategies Roberto used to educate suspicious simulation veterans about crypto benefits. Discover how niche Yo...
Mar 14, 2024•28 min
Get Noticed! Send a text. Ever wonder how to snag an advisory role to guide a company’s strategy? Serial founder and founder of Veblen Director Programme , Callum Laing says stop asking and start offering. Callum shares how to leverage existing connections and credibility to assemble your own informal board. Learn the five components that position you as a value-adding ally to founders, not a box-checking liability. Discover why he says generously contributing first transcends merely extracting ...
Mar 12, 2024•34 min
Get Noticed! Send a text. Ever wondered how wedding DJs build thriving businesses playing other people’s favorite tunes? Chris Troka , owner and founder of Milwaukee Underground Productions and Focused-Biz , shares his journey from humble side-hustle to 100-plus events a year. Learn the reason Chris finally embraced weddings despite swearing he never would. Discover how blogging about niche insights and planning tools attracts ideal couples. Find out why he automated contracts and built an AI-po...
Mar 07, 2024•28 min
Get Noticed! Send a text. Think compassion has no place in the cutthroat business world? Marketing professor Bruno Cignacco argues otherwise. He explains why nurturing relationships with staff and stakeholders drives growth more than any tech innovation. Learn the generous mindset shift that earns loyalty from employees and customers alike. Discover activities like workplace playfulness that combat stress and unlock innovation. Find out why leaders should encourage intrinsic motivators over econ...
Mar 05, 2024•27 min
Get Noticed! Send a text. Dreaming up innovative startups is the easy part. Managing all your fledgling ventures is harder. Attorney Taylor Willingham , founder of WG Title & Law , candidly discusses his challenges steering a law firm, title company, real estate business, and legal tech startup. Learn Taylor’s time-blocking routine that lets him handle client demands while progressing his side hustles. Hear how he sets boundaries by pricing his personal legal counsel above his other attorney...
Feb 29, 2024•28 min
Get Noticed! Send a text. Dream of amassing rental properties, but lack startup capital? Susannah Cole , founder of The Good Property Company , bootstrapped from nothing to a multi-million pound portfolio and wants to show you how. Learn her ingenious strategies for financing deals without the bank. Hear how Susannah built trust with private lenders using old-fashioned relationship marketing tactics like speaking gigs and consistent YouTube content. Find out why focusing locally enabled her to p...
Feb 27, 2024•30 min
Get Noticed! Send a text. Creating epic blog posts, videos, and podcasts is hard work. But getting eyeballs on that content is even harder. Cody Schneider , founder of AI content repurposing platform Swell , shares his distribution-over-product philosophy. Learn Cody's set-it-and-forget-it system to effortlessly turn a single podcast episode into a cascade of social snippets, tweets, and more. Hear how one client leveraged AI-generated newsletters to snag leads and recognition. Find out the crit...
Feb 22, 2024•33 min
Get Noticed! Send a text. Feeling buried under notifications across all your social accounts? Wish you could easily manage posting while tracking ROI? Emeric Ernoult , CEO of social media management platform Agorapulse , shares how he solved this digital chaos. Learn how Emeric bootstrapped from nothing to $24M revenue and 31,000 clients. Hear why targeting micro-influencers and SEO ultimately drove early traction for Agorapulse. Find out how their unique social media attribution links purchases...
Feb 20, 2024•26 min
Get Noticed! Send a text. Unsure how to fund your business dreams without debt? Annie Yang built a personal finance platform, Annie Yang Financial, and 18,000+ subscribers on her YouTube channel from scratch. Discover her tactics to self-publish and market books for credibility. Learn why she pursued cheap communications degrees over costly accounting credentials. Hear how Annie leveraged books like “1001 Ways to Save Money” to impress employers and land enviable job offers. Find out why she adv...
Feb 15, 2024•28 min
Get Noticed! Send a text. Struggling to promote your book to the right readers? Learn proven techniques to cut through the noise. Author DC Palter , author of To Kill a Unicorn , explains how he leverages his tech startup expertise to directly reach niche audiences hungry for his writing. Discover how to create value exchanges that convert contacts into reviewers and advocates. Gain tactics on writing compelling articles that establish your authority while subtly promoting your creative works. U...
Feb 13, 2024•25 min
Get Noticed! Send a text. Considering a franchise but unsure where to start? Get insights on finding the right match for lower risk rapid revenue. Franchise expert Giuseppe Grammatico explains what to look for when selecting a systemised “business in a box” aligned to your skills and lifestyle goals. Understand the realities behind the “quick and risk-free” perception. Learn how much liquid capital is required to cover initial investments plus personal living costs. Discover strategies for creat...
Feb 08, 2024•30 min
Get Noticed! Send a text. Chasing fame but lacking results? Learn why getting noticed should be the byproduct, not the goal. Josh Thomas , Founder of Factor One , explains how he turned awkward podcast interviews into a million dollars in contracts. Discover how to build reciprocal relationships that convert contacts into clients. Get Josh’s 7 revenue growth templates covering process improvements to innovative offers. Understand why you should pay for speed instead of wasting time and money try...
Feb 06, 2024•33 min
Get Noticed! Send a text. Struggling to focus your agency’s offerings? Marketing pro, Brian Gerstner of White Label IQ explains how splitting his firm’s development arm into a separate white-label business fueled growth for both companies. Gain tactics on building trust to overcome client skepticism. Discover why AI won’t reduce workload but rather accelerate delivery. Find out how to leverage automation to systemise processes so you can delegate and scale. Get proven relationship-building ideas...
Feb 01, 2024•27 min
Get Noticed! Send a text. Struggling to tell your brand’s story? Learn how to hook your audience and convert them into fans. Branding expert Geoffrey Klein explains why relatability trumps credibility for winning people’s attention and affection. Discover how visual storytelling taps into the emotional core of decision-making. Get actionable tactics on using AI tools to shortcut tedious content creation. Find out the “human bookends” approach to blending automation with authenticity. Take home t...
Jan 30, 2024•28 min
Get Noticed! Send a text. Buyer Persona Institute President Jim Kraus explodes myths around crafting customer avatars. He reveals proven methodology unlocking what buyers truly prioritize when making decisions. Listen as Jim maps a 5-point framework identifying core motivators driving purchases. We discuss tips to validate assumptions through buyer interviews, plus using insights to inform messaging. You’ll discover common persona pitfalls to avoid, ensuring your perspective aligns with real-wor...
Jan 25, 2024•27 min
Get Noticed! Send a text. This Austin based Attorney turned listeners into leads, not just in Texas but around the world. Scott Smith launched Royal Legal Solutions from the business he generated by appearing on a podcast. Since 2014, he has built a nationwide team of 30 from his offices in Austin, Txs, including 4 attorneys, 8 paralegals, CPA/MBA/CFO, insurance agents, and investing specialists — and they protect +$1.2 billion in assets for over 2,000 real estate investors nationwide. In this e...
Jan 23, 2024•29 min
Get Noticed! Send a text. Digital marketer Patrick Dawson shares field-tested techniques for creating a distinctive brand. Listen as he reveals his formula for crafting compelling blog posts guaranteed to grab attention. Patrick discusses the power of understanding yourself, using authentic life experience to connect with your audience. We cover actionable strategies for distributing content far and wide through partnerships. You’ll discover tools facilitating automated social sharing on a mass ...
Jan 18, 2024•26 min
Get Noticed! Send a text. Trauma and uncertainty shake entrepreneurs’ confidence, draining motivation. Leadership coach Dr Benjamin Ritter , founder of LFY Consulting , guides founders in rediscovering their purpose. Listen as Dr Ritter shares how to regain clarity amidst chaos. His innovative exercises help you identify core values, goals and needed community support. You’ll hear Dr Ritter’s advice on starting small, plus an impactful step for overcoming self-doubt. We discuss why “getting the ...
Jan 16, 2024•28 min
Get Noticed! Send a text. Feel stuck working for someone else’s dream? Garin Dem gets it. After 15 corporatised years, she quit to unlock her “unique genius” - and yours. On this pep talk-fuelled episode, you’ll discover how Garin moved from employee to entrepreneur. Learn how she built confidence, won clients, and created an authentic personal brand rooted in her passion. You’ll also get Garin’s best tips for monetising what makes you unlike anyone else. She shares the platform mistakes that co...
Jan 11, 2024•23 min
