Get Noticed! Send a text. Feel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it’s time to think outside the mobile. As CEO of COMMB , she’s on a mission to transform outdated billboards into targeted, trackable ads. On this episode, Amanda debunks the myth that mass media is only for big brands. She explains how local shops can micro-target roadside placements to reach neighbourhood spenders. Plus, learn how new privacy laws are driving Gen Z’s back to traditional o...
Jan 09, 2024•24 min
Get Noticed! Send a text. Ever wondered how to make your small or medium-sized business stand out in the crowded LinkedIn space? Tune in to our latest episode as we catch up with Jason Tan , the entrepreneur behind Engage AI . He's revolutionizing the way businesses engage on LinkedIn, utilizing a unique "commenting for attention" strategy. Using this innovative tool, you could save time and energy while building your personal brand, and Jason explains how. Get ready to catch those golden nugget...
Jan 04, 2024•33 min
Get Noticed! Send a text. Niches create risk. Learn why diversifying makes better business sense. Serial entrepreneur Pat Dillon built and sold many niche companies. His experiences showed relying on one vertical courts trouble. Industry fluctuations or shutdowns can destroy overly focused agencies. Now taking a contrarian view, Pat spreads his digital firm Wise across numerous pillars. With budget goals set for each, no one sector sinking means his ship stays afloat. This articles Forbes contri...
Jan 02, 2024•27 min
Get Noticed! Send a text. Learn how this fully virtual agency became the best place to work. Leaving corporate, Wayne Stanley knew brick-and-mortar didn’t fit his national ambitions. He began Bowe Digital as fully remote, yet faced perceptions it wasn’t serious. Converting customers to understand virtual capabilities took effort. Now, with unrelenting focus on communication and connectivity, Bowe fosters deeply rooted culture across dispersed teams. Dedicated chats, practiced approaches, even no...
Dec 28, 2023•27 min
Get Noticed! Send a text. Struggling to gain clients? Learn the anti-marketing method to leverage existing assets. Starting an entrepreneurial journey from corporate life can mean losing footing. Tiago Faria , formerly of Google, struggled himself. Complications nearly sunk him until he simplified his approach. Now he helps other high-value coaches rapidly gain leads through his anti-marketing framework. By interviewing ideal customers, Tiago creates tailored offerings solving their exact needs....
Dec 26, 2023•27 min
Get Noticed! Send a text. What if your marketing efforts could be fearless, effective, and customer-centric, all at once? Get ready to journey with us into the world of savvy entrepreneurship alongside seasoned business owner, Randy Crane . Learn proven techniques from 40-year marketing veteran Randy, the Fearless Marketer . He reveals how to be “fearless” by moving beyond status quo tactics and focusing on the customer’s journey. Randy stresses understanding problems and desired outcomes throug...
Dec 21, 2023•25 min
Get Noticed! Send a text. Ever tried to craft the perfect sentence, only to end up staring at a blank screen? Don't despair! Learn proven techniques from former actress turned copywriter Kelsey Formost . Discover how to hook readers by answering “what’s in it for me?” in succinct, benefit-focused headlines. Kelsey advises verbal vomiters to let words flow then edit down, while formula lovers can leverage prompts to overcome writer’s block. Learn to funnel awareness on webpages through clear over...
Dec 19, 2023•29 min
Get Noticed! Send a text. Imagine the thrill of getting Gordon Ramsay, the fiery chef himself, to be a brand ambassador for a product you're marketing. Learn how to craft a compelling personal narrative from ad legend Henry Wong . Drawing on decades in advertising, Henry reveals techniques to identify your core essence and attributes. Learn to summarise your story in just six words for brevity and impact. Henry advocates gathering objective feedback from others to shape your perspective. He expl...
Dec 14, 2023•27 min
Get Noticed! Send a text. Struggling to scale your marketing outreach? Learn how to leverage automation to hack growth from entrepreneur Yaron Been . After losing his ecommerce business overnight, Yaron rebuilt by automating repetitive tasks. He explains the difference between defensive automations that save time, and revenue-generating offensive automations. Discover free tools like Microsoft Power Automate to build sequences at scale. Yaron demystifies scraping prospect data and crafting perso...
Dec 12, 2023•24 min
Get Noticed! Send a text. Feeling overwhelmed tracking your digital marketing? Learn how to simplify and automate your customer journey for better results. Marketing expert and Co-founder of DBSS Digital Seb Brantigan explains how to audit your strategy and tech stack to identify quick 1% tweaks. Discover easy tools like Zapier to connect platforms and coordinate touchpoints. Seb demystifies marketing automation, advising to start small with basic sequences. Learn common virtual event mistakes a...
Dec 07, 2023•27 min
Get Noticed! Send a text. How to build the Spotify of the art world. Hussein Hallak shares how his platform Momentable.art makes art accessible like never before. Providing museum-quality images, customized channels and immersive experiences, it empowers artists to showcase work on their own terms. Hussein explains how blockchain enables digital ownership, tips and subscriptions. Key insights include building community, leveraging the product for marketing, and constantly engaging users. With ov...
Dec 05, 2023•28 min
Get Noticed! Send a text. Wondering how PR can boost your brand? PR pro Kathleen Lucente , Founder of Red Fan Communications , demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and e...
Nov 30, 2023•28 min
Get Noticed! Send a text. Karl Becker explains the sales strategy that he used to recover after a bankruptcy. Now he has written that into a book entitled Iceberg Selling . On this episode he explains how to take back control and improve cash flow by closing more deals which he credits with this one key principle, that he explains on this podcast with Jim James Karl Becker , Founder and CEO at Improving Sales Performance . Real Talk About Marketing An Acxiom podcast where we discuss marketing ma...
Nov 28, 2023•28 min
Get Noticed! Send a text. Struggling to find the right marketing agency? Behdad Jamshidi , Founder of CJAM Marketing , shares his secrets to vetting and matching businesses with agency partners they can trust. After losing 25% of his business overnight in the recession, Behdad rebuilt by focusing on lead generation and brand building. He explains how he creates a constant stream of high-quality content across platforms and nurtures authentic relationships. Key takeaways include only partnering w...
Nov 23, 2023•24 min
Get Noticed! Send a text. Are you struggling to keep brand messaging consistency as you sale creation using AI? As Rob May explains, generative AI allows endless personalized content at scale, but also creates a massive risks. His solution is BrandGuard , which uses AI models trained on your brand guidelines to automatically check creative assets. Tune in to find out about the low cost browser plug in which can save your brand from being destroyed by being out of control. Real Talk About Marketi...
Nov 21, 2023•26 min
Get Noticed! Send a text. How to break the norm and challenge the stereotype? Here's how Impossibrew shook the beer industry. Mark Wong faced health problems from drinking and realised much of his social life depended on it. He started Impossibrew to create great-tasting beers that relax you without the alcohol. After a big branding misstep, Mark focused on listening to customers to keep improving. He candidly shares mistakes and wins on social media, gaining 35k Instagram and 65k TikTok followe...
Nov 16, 2023•25 min
Get Noticed! Send a text. Ever wondered what it takes to build a global franchise? Join me in this discussion with John Prothro , President and CEO of Foot Solutions . We explore how John is building Foot Solutions into a successful global franchise business providing specialized foot care and custom orthotics. What you will learn on this show: - making a business an attractive franchise opportunity, - the importance of having a proven system - differentiation from competitors with technolgy And...
Nov 14, 2023•23 min
Get Noticed! Send a text. Before , you wasted time chasing the 80% of prospects that delivered less than 20% of your revenues. Now, you can focus 80% of your efforts on the opportunities that move the needle . Magnetically attract the right customers who understand your value, are willing to pay a premium , and pre-qualify themselves before ever engaging with sales. Mark Osborne 's new book, " Are Your Leads Killing Your Business ?" create the roadmap to leverage technology and data to attract t...
Nov 09, 2023•26 min
Get Noticed! Send a text. Promised knowledge and expertise await you in our enlightening conversation with Mike Begg , the savvy CEO and co-founder of AMZ Advisers . This is a deep dive into the vast Amazon marketplace, a tour not just of the immense opportunities that it offers, but also the unique challenges it presents to brand builders and unnoticed entrepreneurs. Mike's knowledge, honed by years of experience, makes him an invaluable guide, offering actionable strategies to make your mark i...
Nov 07, 2023•23 min
Get Noticed! Send a text. Struggling to convert website traffic into sales? Can't figure out your marketing funnel? Mikael Dia increased conversion rates with his software Funnelytics . Learn how he validated demand with a free planning tool and targeted Facebook group. This low-cost strategy gained 6,000 users and $200,000 in sales within two months. Hear why to focus on nailing product-market fit before rapid growth. Get insider tips on avoiding marketing mistakes through testing. Need to stan...
Nov 02, 2023•28 min
Get Noticed! Send a text. Struggling to articulate your brand story? Learn how Jackie Bebenroth helps companies find their voice. As founder of Muse Headquarters , she guides brands to reach their potential through positioning and messaging. Discover how entrepreneurs get trapped inside their businesses, unable to see their true value. Jackie shares her "productive distancing" technique to help companies gain an outside perspective. Learn how specialization builds perception and commands higher ...
Oct 31, 2023•23 min
Get Noticed! Send a text. In this episode of The Unnoticed Entrepreneur, I have the pleasure of talking to Femi Opaneye , the brilliant mind behind Pane Ventures . We delve into his expertise in assisting startups with customer acquisition and fundraising. Pane Ventures specializes in creating pitch decks, business plans, and financial models for startups, while also executing lead generation campaigns. During our chat, Femi reveals his secret strategies on how to develop a business that's prime...
Oct 26, 2023•24 min
Get Noticed! Send a text. Backlinks help improve your search engine rankings, but how do they work and more importantly, how can you get links from other sites to connect to yours? Dave Schneider , founder of Shortlist.io explains how to build a reputable backlink profile by building contextual, dofollow links that will increase your search engine rankings and your site’s traffic. "ElephantDrive brought Shortlist.io's team on to help us improve our organic traffic - they've been nothing short of...
Oct 24, 2023•24 min
Get Noticed! Send a text. Learn how taking a proactive approach to exposing the weakness in your client can drive massive media coverage. 3x entrepreneur Prateek Panda recounts what he did to expose the security risks in a potential client in the Indian banking sector, in the hope that they would buy his Appknox solution. He shares their response, and what happened next to the business. This a lesson in public relations, crisis management and taking managed risks. Real Talk About Marketing An Ac...
Oct 19, 2023•28 min
Get Noticed! Send a text. This episode is a must listen for any innovator challenging dominant market players with a product which can't force behaviour change, and which needs to tread carefully between consumer trials and B2B market penetration. Ali Wing , CEO of Oobli , an innovative start up in California, explains how they are introducing the world’s first sweet protein product, challenging the US$40bn sugar industry. Oobli is not another artificial sweetener, but a nature-identical, plant-...
Oct 17, 2023•28 min
Get Noticed! Send a text. Shipping parcels internationally from China can be a major headache for both businesses and consumers. Dealing with containers, taxes, and all the logistics involved can be incredibly time-consuming and frustrating. Not to mention the costs involved in traditional shipping methods. It's a major barrier for businesses looking to expand their customer base and reach a global market. Plus, customers are often deterred by high shipping costs and long delivery times. But wha...
Oct 12, 2023•23 min
Get Noticed! Send a text. As a business owner, you've put in countless hours and hard work into building your company. But what happens when it's time to step away and enjoy the fruits of your labour? Without a solid exit strategy, you risk leaving the business with little to no financial security. You've seen it happen to other entrepreneurs, only 20% of small business owners leave the business with money in the bank. They pour their heart and soul into their business, only to find themselves c...
Oct 10, 2023•25 min
Get Noticed! Send a text. As a small business owner, you know that the customer journey is constantly evolving. With new trends and technologies, it can be hard to keep up and create an effective marketing strategy. Traditional marketing strategies often fall short in today's fast-paced digital world. Your small business needs a more agile approach that adapts to the changing needs and preferences of your customers. On this episode Professor Michael Solomon will show us how this can be turned in...
Oct 05, 2023•24 min
Get Noticed! Send a text. The Chapman Brothers, Elliot and Dom , offer insights into their marketing techniques and how to embrace AI successfully. “ A must-listen for anyone keen on making their mark .” As a business owner, staying up to date with the latest B2B marketing strategies and techniques can be a constant challenge. It's easy to miss out on valuable information that could greatly impact your business. In the fast-paced world of business, it's crucial to stay ahead of the game. But wit...
Oct 03, 2023•25 min
Get Noticed! Send a text. Join us as we raise our glasses to a decade of innovation with Glue Up , a brainchild of the brilliant minds of Eric Schmidt and his partner. Walk with us down memory lane as Eric lays bare the phenomenal journey of transforming Glue Up from a modest husband-and-wife team based in Beijing to a global powerhouse spanning 12 offices and servicing over 1200 clients. Eric uncovers the magic behind how Glue Up simplifies life for organizations by automating membership manage...
Sep 28, 2023•25 min
