The UnNoticed Entrepreneur - podcast cover

The UnNoticed Entrepreneur

Jim Jamestheunnoticed.cc

Business marketing for entrepreneurs.


I talk with entrepreneurs and experts about how to build a brand and generate more leads.


My name is Jim James. I've built my own companies on 3 continents since 1995 (that's right pre-internet), including a multi office public relations agency. 


On the show I aim to bring you tools and tactics that you can put into practice on the same day.


I also publish a magazine and newsletter.


Please visit and sign up to stay up to date:


https://www.theunnoticedentrepreneur.com





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Episodes

Mastering the SEO Game with Expert Brent Jacobs

Get Noticed! Send a text. Can you navigate the twisted paths of SEO without falling into its common traps? Let our guest, Brent Jacobs , a seasoned SEO expert, be your guide! This episode is a deep-dive into the world of SEO, shedding light on its importance, functions, and costs. Brent cracks open the SEO puzzle, revealing the difference between local and national SEO, the power of Google My Business, and the forbidden art of Black Hat SEO. He even shares his entrepreneurial journey peppered wi...

Sep 26, 202322 min

Using AI to amplify your strengths, with digital agency owner Pete Sena.

Get Noticed! Send a text. Are you ready to amplify your business with AI? This episode has you covered! We're sitting down with creative entrepreneur, founder of Digital Surgeons , and podcast host, Pete Sena , to discuss how AI and automation aren't here to replace us, but rather enhance our performance. Pete shares valuable insights on how to harness AI and learn from your business's top performers. We delve into the sphere of content creation, learning how AI can be fine-tuned to think and wr...

Sep 21, 202322 min

How can you clone yourself as an entrepreneur?

Get Noticed! Send a text. Do you often find yourself lost in the entrepreneurial world, unsure of which steps to take next? Business expert and Founder of Online Marketing Muscle , Dean Mercado , shares his unique and transformative 'Clone the Owner' methodology, designed to help entrepreneurs like you, chart a course to success. Dean's strategies, the Differentiate or Die and the Unique Marketing Recipe, aim to simplify the business-building process, making navigating and thriving easier, espec...

Sep 19, 202325 min

Where do brands live? Ipsos Mori head of ethnography will surprise you with the answer.

Get Noticed! Send a text. Ever wondered where the heart and soul of a brand truly resides? Strap in as we journey into the fascinating world of ethnography with Oliver Sweet , Head of Ipsos , where we uncover the reality that a brand's existence extends far beyond the mind of the business owner. It might surprise you to learn that the perception of your brand actually lives in the mind of someone else. Let's take a look at some real-life case studies that show how businesses had to adapt amidst ...

Sep 14, 202323 min

How to create targeted customer ads using zero-party data, with Dan Levin.

Get Noticed! Send a text. Dan Levin , founder and COO of Viral Gains discusses how the company helps advertisers target specific audiences. He explains their focus on gathering insights and building audiences, and how they use zero party data gathered through surveys to ensure customer consent and maintain consumer confidentiality. Highlights 🚀 Viral Gains assists advertisers with targeted marketing by providing insights and building audiences. 🔍 They gather zero party data through surveys, en...

Sep 12, 202326 min

How digital twins help first responders can help the lives of students in schools.

Get Noticed! Send a text. Ever wondered how technology can significantly enhance school safety? Join us as our esteemed guest, Timber Barker , shares intriguing insights into his pioneering product, Boom Interactive . This revolutionary software is redefining safety protocols in the Arizona school district by enabling the sharing of critical data such as floor plans and sensor information across all devices. It's a game-changer, making IoT sensors, security cameras, and CCTV footage readily acce...

Sep 07, 202322 min

Why a female entrepreneur got into men's underwear, and made it on main street.

Get Noticed! Send a text. Ever wondered how a wood viscous fabric feels against your skin? Well, Terresa Zimmerman , founder of Wood Underwear , sat with us to discuss her unique brand that's disrupting the men's underwear market with just that. Her journey from tech PR to entrepreneurship is nothing short of fascinating, and she generously shares her experiences and insights. From her decision to focus on Main Street rather than Amazon, to the creation of the company’s standout brand identity u...

Sep 05, 202325 min

From Barbecue Joint to Boardroom: A Tale of Entrepreneurial Triumph Over Imposter Syndrome

Get Noticed! Send a text. Welcome to the heart of Texas City, with our vibrant guest, Phyllis Williams-Strauder , a barbecue restaurant owner turned brand strategist. She's not just a businesswoman; she's a storyteller, a mentor, and most importantly, a fighter who battled imposter syndrome to build a multi-million dollar brand consultancy. Join us as Phyllis unveils her journey, from the smoky corners of a barbecue joint to the shiny boardrooms where she helps clients build authentic brands. It...

Aug 31, 202322 min

How Kiwi plant-based food startup is gaining market share by focusing on meat reducers.

Get Noticed! Send a text. Can beef jerky really be plant-based? More importantly, can it be commercially successful? Jade Gray is pioneering the alternative meat movement down under. After spending 20 years in China's food industry, Gray returned home to New Zealand in 2019. In this episode, New Zealand entrepreneur Jade Gray joins host, old friend and fellow Beijing EO member, Jim James to discuss how Jade is building a thriving plant-based meat company called Off-Piste Provisions . He was insp...

Aug 29, 202325 min

Become the Perfect Podcast Guest: Insights from Josef Schinwald

Get Noticed! Send a text. Ever wonder how to become a standout guest on a podcast? Join us as we dissect this question and more with the expert himself, Josef Schinwald from Guest Experts on Air . Josef shares his secret sauce for selecting high-profile experts that command attention and resonate with large audiences. Prepare to be enlightened as we delve into the importance of targeting popular podcasts with large audiences and how it can significantly boost your reach. But guess what? It's not...

Aug 24, 202325 min

How To Brand an IT Services Company For Success With Jamie Marshall

Get Noticed! Send a text. Prepare to be amazed as we venture into the mind of Jamie Marshall from Everon , an IT guru leading one of the top 50 managed IT services in the UK. Imagine building your business organically, carving a niche, and effectively leveraging technology to drive growth while sweetening the deal with chocolate brownies! That's right, Jamie will share how these elements have been pivotal in Everon's success story. He'll reveal why focusing on regulated industries was a strategi...

Aug 22, 202324 min

New SaaS unlocks Private Family Office Wealth for Entrepreneurs today.

Get Noticed! Send a text. Want to unlock the world of family offices and funding? Prepare to have your entrepreneurial journey enriched as Leif Hartwig , the founder of WealthVP , spills the beans on this untapped treasure. Tune in as Leif peels back the layers of the funding world, highlighting the key differences between venture capitals and family offices. Discover how Leif's platform, WealthVP, is paving the way for business owners and entrepreneurs to access funding by digitizing a marketpl...

Aug 17, 202327 min

Unveiling the Power of Tech for Environmental Regeneration with Mathias Boissonot

Get Noticed! Send a text. Ever wondered how to bridge the gap between technology and sustainability? Let us introduce you to our guest, Matthias Boissonot , founder of Handprint Tech , a company that's revolutionizing the way businesses approach environmental challenges. Handprint Tech has devised an ingenious way of incorporating science to infuse an element of regeneration into customer experiences. Buckle up as we explore the innovative methods they've employed to increase sales across e-comm...

Aug 15, 202331 min

How to ghost write a book so good that people think it's fake, with Joshua Lisec.

Get Noticed! Send a text. Can a book be your greatest investment, not an expense? This episode features Joshua Lisec, a celebrated ghostwriter , who's crafted over 80 books and authored 'So Good People Think it's Fake' . Joshua explains the essence of a standout book in generating qualified leads and revenue. He presents a unique perspective of viewing a book as an asset, even introducing an ROI calculator to quantify this. A notable concept he stresses is how your book can be a powerful tool to...

Aug 10, 202325 min

Supercharging Your E-commerce Business: Innovative Email Strategies with Kyle Stout

Get Noticed! Send a text. Get ready to supercharge your e-commerce business as we sit down with Kyle Stout , the mastermind behind the revolutionary email marketing company, Elevate and Scale . Ever wondered how to unlock hidden revenue without shelling out extra for advertising? Kyle's your man. His comprehensive approach to email marketing, which encapsulates retention marketing, SMS marketing, rewards programs, and referral initiatives, is designed to automate your sales, freeing you to focus...

Aug 08, 202325 min

Breathing Success: From Father's Concern to Multi-Million Dollar Air Purifier Empire with Peter Mann

Get Noticed! Send a text. Ever wondered how a father's concern for his child's health could evolve into a multi-million dollar air purifier business? You're about to meet Peter Mann , founder and CEO of Oransi , who did just that. Using his background in operations and marketing with Tech Data and Dell, Peter embarked on a journey to provide a solution for his son's asthma, eventually developing Oransi to fill gaps in a highly competitive market. From understanding customer pain points to creati...

Aug 03, 202322 min

Creating Authenticity in the Entrepreneurial World; with Multazim Zia

Get Noticed! Send a text. What if being authentic could be your superpower in the world of entrepreneurship? Multazim Zia , the 23-year-old founder of The Multi Path , is here to convince you that it absolutely can be! This episode sees me, your host, engage in a deep chat with Multazim, decoding the essence of building an authentic personal brand. Multazim, having established his enterprise at a tender age of 19, brings a fresh perspective to the table. Together, we unravel the crucial differen...

Aug 01, 202322 min

Challenging the Status Quo: Elinor Moshe on Building a Powerful Brand in a Male-Dominated Industry

Get Noticed! Send a text. Ever wondered how to stand out in a crowd, especially in a male-dominated industry? Well, this episode is just for you. We're joined by the trailblazing Elinor Moshe , Australia's first The Construction Coach , who has carved a niche for herself in the construction industry, a field typically dominated by men. Elinor shares her inspiring journey of defiance, authenticity, and leadership, guided by her mentor, Ron Melhotra. She defied societal expectations and crafted a ...

Jul 27, 202325 min

Jan Cavelle's Formula for Spotting Market Gaps and Creating Profitable Ventures

Get Noticed! Send a text. Get up close and personal with a powerhouse entrepreneur, Jan Cavelle , as she unveils how a simple kitchen table became the launchpad for a multi-million-pound business. Grab a front-row seat as Jan narrates her journey of spotting a market gap and turning it into a profitable venture of supplying interior designers with furniture. We then take you into the heart of her ingenious strategy, which involved focusing her business on other businesses rather than individual ...

Jul 25, 202325 min

Unveiling AI: A Glimpse into the Future with Expert Josh Bachynski

Get Noticed! Send a text. Ever wondered about the future of AI and its impact on your everyday life? Join my candid conversation with AI expert and TEDx speaker, Josh Bachynski, where we unravel the world of AI, its possibilities and its pitfalls. Buckle up for an exploration into a future where AI isn't just a tool, but a companion, as Josh introduces us to his AI creation, Kassandra , and other fascinating AI tools like Autobots , AgentGPT , and KeywordSpy . As we navigate the realm of AI, you...

Jul 20, 202326 min

Unraveling the Power of First-Time Offers with allies4me Founder, Craig Andrew

Get Noticed! Send a text. Want to know the secret to creating a first-time offer that people can't resist? Tune in as we sit down with Craig Andrews , the savvy founder of allies4me , who will reveal the power of an irresistible first-time offer and how it can transform your business. We discuss real-life examples of successful offers, such as Columbia House Records and Bob Stupak's Vegas World, and explore the importance of understanding your customers' lifetime value. Craig also shares his exp...

Jul 18, 202324 min

Exploring the Potential of EOTs in Business Exits with Chris Maslin

Get Noticed! Send a text. What if there was an innovative way to transition out of your business while ensuring stability for your staff and clients? This is exactly what our guest, Chris Maslin , Founder of Go EO , managed with a unique concept - the Employee Ownership Trust (EOT). As Chris recounts his successful departure from his accountancy practice using EOT, he uncovers the challenges of a traditional Management Buyout (MBO) and shares the multifaceted benefits of EOT for the business own...

Jul 13, 202324 min

Unleashing the Entrepreneurial Storyteller Within with Tom Jackobs

Get Noticed! Send a text. How did Tom Jackobs , also known as the Impact Pilot, leverage his theatre skills to captivate clients for his fitness business? That's one intriguing tale you'll hear in our latest chat. From his initial theatre schooling to his exploits in the corporate world and his successful stint as a fitness gym owner, Tom takes us on an incredible journey, emphasizing the power of effective communication in business. His personal transformation is a testament to his dedication a...

Jul 11, 202325 min

Discover the Game-Changer for Your Brand's Growth with Chanelle Garrow

Get Noticed! Send a text. Imagine transforming your brand's online presence, adding depth and engagement like never before. This is the promise we're making in today's episode with our special guest, Chanelle Garrow. Chanelle, a social media maven and entrepreneur, unravels the power of influencer marketing in building brand awareness, trust and rapport. She shares invaluable insights on the importance of a robust strategy, researching influencers, understanding their audience, and the type of c...

Jul 06, 202322 min

Empowering Youth Through Innovation with Audo's Founder, Milan Kordestani

Get Noticed! Send a text. Are you ready to take the leap and bridge the gap between your current skills and the opportunities of the future? That's exactly what we're exploring today with Milan Kordestani , the innovative founder and chairman of Audo . This exciting platform is revolutionizing the way young people approach education and job opportunities. We'll discuss Audo 's impressive partnerships with universities and learning platforms, how they tailor courses and certifications to the need...

Jul 04, 202322 min

AI-Boosted Content Creation: A New Era for Entrepreneurs; with Raj Goodman-Anand

Get Noticed! Send a text. Imagine a world where AI helps you create content that keeps your audience coming back for more. Join us as we talk with Raj Goodman Anand , founder and CEO of Goodman Lantern , about the power of AI in content creation and the various tools available to entrepreneurs like ChatGPT and mid-journey. We tackle the challenge of standing out in a world where everyone is using AI to create content, and discuss the importance of narrowing down your content to make it easier to...

Jun 29, 202322 min

Diving into the Innovative World of Water Management with Sutro Founder, Ravi Kurani

Get Noticed! Send a text. What if there was a device that could remotely measure your swimming pool or hot tub's water chemistry, ensuring crystal-clear water at all times? Meet Ravi Kirani , the founder of my Sutro, who created just that - a floating laboratory that does all the work for you! Join us as we dive into Ravi's entrepreneurial journey, from selling water products to the Indian government to pivoting towards the lucrative 14-million pool market in the US. Discover how Ravi's vision o...

Jun 27, 202327 min

Turning Passions into Profit: Building a Thriving Multi-Service Business with Kevin Palmieri

Get Noticed! Send a text. Discover the secret to building a thriving multi-service business by leveraging the power of your passions! Join us in an engaging conversation with Kevin Palmieri, founder of Next Level University, as he shares his fascinating journey from podcasting enthusiast to successful entrepreneur. With over 815,000 downloads and more than 100 active clients, Kevin has built a robust business offering coaching, software, mentorship, and community - all by staying true to his hea...

Jun 22, 202323 min

Navigating the Modern Chaos: Reconnecting with Yourself and Leading Through Change with Thom Dennis

Get Noticed! Send a text. Ever found yourself feeling lost in the chaos of modern life, struggling to hear your inner voice? Join us as we chat with Thom Dennis, a seasoned leader with 30 years of experience in organizational change and 17 years in the Royal Marines, to explore how we can reconnect with ourselves and lead through our own personal void. In our conversation, we discuss the value of reflection and creating space for self-discovery, as well as the impact of this on our personal and ...

Jun 20, 202325 min

Unlocking the Secret Sauce: Confident Messaging and Authentic Connections in PR & Content Creation with Karen Gamba

Get Noticed! Send a text. Ever wondered how to stand out in the crowded world of PR and content creation? Join us for an enlightening conversation with Karen Gamba , founder of EXV Agency , who shares her journey from corporate America to creating a successful business that merges traditional PR with unscripted TV. Karen reveals priceless insights for entrepreneurs yearning to make their mark, emphasizing the significance of staying true to oneself and connecting with others authentically - the ...

Jun 15, 202324 min
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