As you may or may not know, Google recently rolled out the March 2023 Core Algorithm Update. Like all google algorithm updates, this was designed to improve the quality of the search results and rank the most helpful content possible. But no one really know what’s going on behind Google black algorithm box. That said, it's still fun to speculate! Since I work most closely with people creating content in the health and food space, I wanted to talk about ranking changes and trends I’ve been notici...
Apr 24, 2023•44 min•Ep. 118
If you are currently running a private practice, but are yearning to build income streams that don't require you to trade your time directly for money, then listen up. Today, I'm chatting with Brittyn Coleman, also known as The Autism Dietitian, about how she was able to gradually transition away from one-on-one work in her business and build a collection of online revenue streams that now earn her a full-time income without needing to see a single one-on-one client. In this interview, we chat a...
Apr 17, 2023•56 min•Ep. 117
This week I'm interviewing Melanie Betz, the founder of thekidneydietitian.org, which is a blog and online business that helps people with kidney stones and chronic kidney disease. Melanie is also an SEO Made Simple student success story. She joined the course in January 2020 while still working a full-time job. Now three years later, she's fully self-employed and making more money in her own business through passive income streams. In this episode, we talk about: The journey that Melanie went o...
Apr 10, 2023•51 min•Ep. 116
Today I’d like to do something a little different on the podcast. I’d like to share 6 quick things you can implement on your website to improve your SEO, and each task should take about 20 minutes or less to complete. My goal here is to just share a few super common things I see come up again and again when I’m auditing websites that are relatively simple to change. If you’re an experienced blogger, hopefully, you already have most of these things in place already, but I also know that sometimes...
Apr 03, 2023•24 min•Ep. 115
This week's conversation is a fun one. I'm chatting with Cynthia Samanian, founder of Culinary Creator Business School, about the importance of teaching online before you feel ready. And I would bet that this resonates with a lot of you listeners out there right now. Maybe you're excited about the idea of creating an online course or a membership or a digital good or whatever, but you just haven't taken that first step yet. Maybe you're feeling a little bit of imposter syndrome or you're lacking...
Mar 20, 2023•55 min•Ep. 114
If you've been dabbling in blogging and online business but haven't taken the plunge and really started taking it seriously yet, then this is the episode for you. Today, I'm chatting with Sarah Almond Bushell, otherwise known as The Children's Nutritionist. Five years ago, Sarah decided to start taking this online business thing seriously and intentionally to start creating online income. Flash-forward to now, Sarah is the proud owner of a multiple six figure online business with a large variety...
Mar 13, 2023•1 hr 5 min•Ep. 113
To celebrate my birthday this year, I asked people both in both of my Facebook groups if they had any questions for me — personal questions, business questions, life questions, whatever. If they dropped any questions in the post, I promised I would try to answer them in this podcast episode. So that's what I'm doing today. Sit back, relax, and enjoy my (now belated) happy birthday ask-me-anything episode! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Face...
Mar 06, 2023•59 min•Ep. 112
In this episode, I’m chatting with fellow dietitian blogger, Chrissy Carroll, about all things AI. Chrissy recently attended an AI conference and then joined me on this podcast to share her key takeaways from the event. First, we chat about why Chrissy decided to attend an AI conference as a dietitian blogger and whether or not there was anyone else in even remotely similar fields that she met there. We talk about what she hoped to learn by attending and some of the key takeaways that she gleane...
Feb 27, 2023•56 min•Ep. 111
This episode is based on a question that someone in my Facebook group asked me: “In terms of artificial intelligence and the shifting digital landscape, what business model adaptations should entrepreneurs in the online space consider?” I was so excited to dig into this question and share my thoughts. I discussed: How AI is making a splash in the digital marketing world right now The potential future of search, SEO, and digital marketing Ways that online business owners can adapt …and more. List...
Feb 20, 2023•38 min•Ep. 110
One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?" If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why would someone buy from you? Wouldn't giving away all the goods hurt your bottom line? That's the line of questioning that typically comes up when we talk about free versus paid content. So in this episode, I want to give you six tips ...
Feb 13, 2023•23 min•Ep. 109
This episode is all about search engine optimization, or SEO. SEO has been an absolute game changer in my business and that of many of my students who have gone through my SEO Made Simple course. So I wanted to take some time today and do a podcast episode on this topic because it’s incredibly value for online business owners. In this episode, I’m talking about: What SEO is in layman's terms How SEO can help you grow your brand and your following online The REPS framework {four key strategies th...
Feb 06, 2023•56 min•Ep. 108
If you're a dietitian or other wellness professional, you've probably seen this question asked thousands of times (or asked it yourself): how can I make extra money as a dietitian? This question comes up a lot because the reality is that traditional dietetic jobs don't typically pay a lot of money. So, many of us are looking for ways to supplement our income. In this episode, I'm sharing some of the best ways to bring in some extra cash as a dietitian. Tune in now to hear the 27 best ways to mak...
Jan 30, 2023•36 min•Ep. 107
Today on the podcast, I'm chatting with James Marin, a dietitian who co-runs a gut health-focused practice with his wife, Dahlia. They have been running their business together for almost a decade and it's gone through many iterations. It started as a side gig, then a sub-practice within a doctor's office before branching out into a private practice and eventually a multi-state group practice. Now they've expanded their revenue streams into things like a supplement brand work, affiliate, marketi...
Jan 23, 2023•1 hr 4 min•Ep. 106
This episode is inspired by a question that I asked in my Facebook group: who here runs a multiple six figure business and what were the biggest things you focused on to take you beyond 100k per year? Over 45 highly successful dietitians weighed in with their thoughts. So I decided to share what these dietitians said in this episode. I categorized their responses into 12 core themes that came up again and again. These are the main concepts that these dietitians focused on in order to grow their ...
Jan 16, 2023•26 min•Ep. 105
It's that time of year again, the time where we reflect back on how the previous year went and look ahead at upcoming trends. If you've been a long-time listener of this podcast, you know that each year I put out an episode talking about digital marketing trends to watch for the coming year. I also reflect back on my previous year's predictions to see how they held up. So, tune in now to learn about how the digital marketing world played out in 2022 and where I see the industry heading in 2023. ...
Jan 09, 2023•1 hr 14 min•Ep. 104
This week on the podcast, I’m talking with eating disorder dietitian and business coach Jennifer McGurk. Jennifer currently runs two different businesses in the dietetic space: a group private practice that serves clients with eating disorders and a coaching business that helps healthcare professionals create successful, weight-inclusive practices. Jennifer has been at this for over a decade now and has so much wisdom to share. In this episode, we talk about: Jennifer's experience starting her f...
Jan 02, 2023•1 hr•Ep. 103
After years of blogging and teaching over 750 people SEO best practices in my SEO Made Simple course, I’ve found that newer bloggers (or experienced bloggers who are new to SEO) tend to make the same mistakes when creating content. In fact, it’s so ubiquitous, that I almost have a mental list of things I quickly check when giving feedback on posts in my office hour calls. I thought I’d take that list out of my brain and share it with you on this podcast episode today. Even if you’ve been bloggin...
Dec 26, 2022•23 min•Ep. 102
This week, I'm chatting with one of my SEO Made Simple students. Klara Knezevic is a dietitian who co-owns a large, insurance-based group private practice in Maryland, but who has also added a blogging arm to her business - both for additional income via ad revenue and as a way to attract new clients to her private practice. Klara joined my course in early 2019, so she's been at this for about four years now, and she has so much wisdom to share about what's worked and what hasn't in her online m...
Dec 19, 2022•55 min•Ep. 101
This week, we’re celebrating 100 episodes of The Unconventional RD Podcast! And what better time than our 100th episode to get a little personal, right? In this episode, I’m taking you behind the scenes to share what a typical week looks like for me as I juggle motherhood, marriage, and entrepreneurship. I’m letting you in on my work schedule, my habits, my routine, and how I’m able to maintain a good work-life balance. If you've been curious about what my life and business look like these days,...
Dec 12, 2022•36 min•Ep. 100
Do you find yourself getting stuck in analysis paralysis in your business, overthinking everything and delaying action until you feel like everything is “perfect”? If so, you’re definitely not alone. However, I think you’ll be inspired to start taking action - no matter how imperfect it may feel - after listening to this episode. As you'll see in this guest interview with Kristin Willard, messy action taken consistently over time can lead to some fabulous results if you just keep going. Each thi...
Dec 05, 2022•1 hr 5 min•Ep. 99
Have you thought about expanding your business from traditional one-on-one work into online revenue streams, but you're feeling totally uncertain about where to start or what that journey might look like? Then this is the episode for you. Today, I'm talking with pediatric dietitian Malina Malkani about how she became known as a children's nutrition expert in the online space. Malina published a book, runs several online courses, sells digital goods, and also does a ton of media and brand work. A...
Nov 21, 2022•1 hr 4 min•Ep. 98
Do you feel like your business is in a super competitive niche? Are tons of people putting out helpful content and you feel like you’re always playing catch up? Or that you’re never really the one being cutting-edge or innovative in your space? Today I’m going to review 5 ways to stay one step ahead so that you can stand out... ... no matter how many others are creating content around the same topics! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook...
Nov 14, 2022•29 min•Ep. 97
Today we are joined by dietitian Amy Gorin, and we are talking all about the untapped potential of working with the media! And I say “untapped” because this is a really amazing area that you could specialize in, yet relatively few of us have even dipped our toes into this arena. And spoiler alert: This type of work can be very lucrative. Amy earns over $200,000 per year as a media dietitian - like whaaaat! In this episode, Amy breaks down the different types of media work available to dietitians...
Nov 07, 2022•57 min•Ep. 96
If you’ve been thinking about investing in my course, SEO Made Simple , you may have had a few reservations about the investment. And yes, it is an investment! Enrollment in my course currently costs around $1k, which is a big step for a lot of people, especially if you’re newer to business or the online space. I do offer a payment plan to make it more affordable, but still, the bottom line investment is the same. And a question that I sometimes get from people before they enroll is - how long m...
Oct 31, 2022•30 min•Ep. 95
When was the last time you REALLY took a look at how you’re spending your time in your business? Do you have clarity on exactly WHERE your income is coming from? Do you know what tasks are actually growing your audience and bringing in leads? And once you have those leads, how are you effectively converting them into customers? I am 100% guilty of doing WAY TOO MUCH, thinking that I had to keep creating and producing new trainings and new offers to keep the excitement going in my business and ea...
Oct 24, 2022•25 min•Ep. 94
{2020 Replay} - Hope you enjoy! - - - - - - - - - - - - - - - - - - - - - - If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you! We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales. Even if you don't have a product of your own yet, there are ideas for you in this podcast as well!! Looking for more tips and a community of like-minded peers? Join The Unconventional ...
Oct 17, 2022•50 min•Ep. 93
September 2022 was a wild ride for Google updates! Google essentially rolled out THREE updates in short succession. For today’s podcast episode, I'm focusing in on the first update that Google rolled out - the Helpful Content Update. We'll walk through the information that Google released about this update, including a list of questions to ask yourself to help determine whether or not the content on your website is actually helpful and worthy of a top spot in Google. Then I will add my own uniqu...
Oct 10, 2022•33 min•Ep. 92
If you're still working a nine to five and are feeling super burnt out and ready to throw in the towel, this episode will probably really speak to you. Today, I'm chatting with Aaron Owens Mayhew, a former clinical dietitian who hit massive burnout, then quit her job to hike the PCT for several months. She came out the other side with a brand new business idea: selling dietitian-created meal plans for long-distance backpackers. Now flash forward a few years, Aaron is making more money through he...
Oct 03, 2022•43 min
In this week’s podcast episode, I’m doing something totally different. Instead of talking about my own experiences with blogging and online business or sharing some specific tips and tricks with you, today is going to be all about celebrating the successes of others. I’m sharing 5 stories of dietitians who are running successful blogs and online businesses, with the goal of highlighting some of the unique ways people in this space are absolutely crushing it online and using blogging to grow thei...
Sep 28, 2022•37 min•Ep. 90
This week on the podcast, I’m chatting with Cindy Chou about her unconventional career journey from mechanical engineer to chef to dietitian and how she's in the process of building an online business that fuses together these different skill sets. Cindy shares her experience getting started with YouTube, food blogging, and how she has combined her passion for cooking and oncology nutrition to create an online business that is uniquely suited for her. She brings a unique perspective as a newer d...
Sep 19, 2022•58 min•Ep. 89
