Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my fifth 2024 trend prediction: The Importance of Personalization and Good User Experience Last year, I predicted that personalized marketing and providing a good user experience will become key metrics for building a strong brand with loyal fans. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW ...
Mar 16, 2025•23 min
Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: Email Marketing Becomes Popular Again Last year, I predicted that creators would double-down on email and that it would become a cornerstone for more online business owners. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership...
Feb 11, 2025•14 min
Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: The Rise of Social Media SEO Last year, I predicted that creating social media content to rank in Google (instead of just going viral on social) would become a thing. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https...
Feb 06, 2025•10 min
Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my second 2024 trend prediction: Diversifying Beyond the Publisher Model Last year, I believed that content creators would start pivoting beyond just the "rank and bank" model (i.e., creating content that ranks in Google and earning ad revenue from that traffic). Was I correct? And what, exactly, are people pivoting into? Let's find out! Did you find this helpful? ...
Feb 03, 2025•11 min
Woohoo! It’s that time of year again when I review last year’s digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. These prediction posts are some of my most popular content all year, so I can’t wait to share this year’s iteration with you today. This year, I'm trying something different. Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend. Today's episode reviews my...
Feb 01, 2025•31 min
My personal list of 10 essential tasks to promote your content to get the maximum reach after publishing. ****** 🌟 Learn exactly how to grow your audience with long-form, search-based content 👉 https://www.theunconventionalrdbb.com/search-savvy/ 📋 Download the FREE blogging checklist here: https://the-unconventional-rd.ck.page/3efe921e88 Read the full blog post here: https://www.theunconventionalrd.com/promote-your-blog/ ◽️◽️◽️◽️◽️◽️ Did you find this helpful? SUBSCRIBE to my podcast for more...
Oct 22, 2024•47 min
It’s true. I’m ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course … … I’m over it. (No shame to anyone who still operates within this business model, I just feel like I’m outgrowing it.) 💎 Here’s why: 00:00 - 00:20: Intro 00:21 - 00:47: It's Stale 00:48 - 01:15: Too Many People Are Doing It 01:16 - 01:54: I've Grown 01:55 - 04:35: I Want to Expand 04:36 - 05:17: I Want to Be Inclusive 05:18 - 05:57: I Want to Divers...
Apr 22, 2024•13 min
Today, I'm coming with a personal episode. I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur. But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this as well. I hope this resonates with you as much as my email did. I have n ever received so many email replies as I did to this one. And if you're NOT ...
Apr 17, 2024•15 min
Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the value of free content and how it integrates with and supports your paid offers. The good news - you're probably overthinking it! Read the full blog post here: https://www.theunconventionalrd.com/free-vs-paid-content/ ◽️◽️◽️◽️◽️◽️ TIMESTAMPS: 00:00 - 01:50 - Intro 01:51 - 05:41 - ...
Apr 10, 2024•28 min
As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a community comes in. And one of my favorite (and free) ways to build a community is with Facebook groups. I've been running my group, The Unconventional RD Community (SEO + Scalable Selling Systems) since 2017. And I'm not exaggerating when I say it is the cornerstone of ...
Apr 04, 2024•36 min
I'll be honest... creating a community of raving fans doesn't happen overnight. BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything you put out. I've been building businesses online since 2010, so these are genuine tips, based on my first-hand experiences with success and failure. Take note and start implementing these principles today! 💪 Want more help creating a BRAND? Jo...
Mar 26, 2024•35 min
If you've been on the fence about whether or not to start an email list, this video is your official sign to get started! No matter what marketing channels you use to grow your audience, building an email list will create a *direct* connection with your people and future-proof you against future algorithm or industry changes. It's truly never been more important. In this video, I’ll cover what email lists are, how they work, and why they’re such an effective marketing channel. You’ll walk away f...
Feb 08, 2024•32 min
If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down. How many times have you heard, “The riches are in the niches”, or “When you speak to everyone, you speak to no one”? (Probably one million.) But… what if you don’t know your niche? What are you supposed to do? First, take a deep breath. You’re in the right spot. In this episode, I’ll walk you through four clear steps to finding your niche as a dietitian so that you can ...
Jan 24, 2024•39 min
If you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons. 🔥 Watch my FREE training to learn my 4-step framework for getting more people to your website (without spending all day on social media or spending any money on ads): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/ TIMESTAMPS: 00:00 - 01:00 - Intro 01:01 - 12:06 - Unclear $$$ 12:07 - 15:02 - No Niche 15:03 - 18:33 - Me-First Content 18:34 - 21...
Jan 18, 2024•33 min
In this episode, I’m sharing 6 digital marketing trends to watch in 2024. After listening, you’ll be WAY ahead of the curve and won’t get caught off guard by the changing online landscape. Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this stuff! These annual episodes are always my MOST viewed all year. {So it's worth your time to pay attention, promise. 😉} Did you find this helpful? Subscribe to my podcast for more blogging and online busi...
Jan 02, 2024•1 hr
A new era of search is coming - is your website/brand ready? In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover. I'll also review a few sites that were positively and negatively hit by the HCU so we can look for trends that might be relevant to our own websites. If you found this helpful, SUBSCRIBE to my podcast for more blogging and online business tips....
Nov 14, 2023•28 min
In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers. We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and discuss some ways to future-proof ourselves for the coming of AI in search. *This is an excerpt from my October 2023 live office hour call for students of my signature course, SEO Made Simple.* To learn more about SEO Made Simple and join these live call...
Nov 08, 2023•1 hr 22 min
After analyzing hundreds of websites, I’ve noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes. If you’re an experienced blogger, hopefully, you already have most of these things in place, but sometimes it’s easy to get tunnel vision on your site and forget about some of the basics. So let’s go through the 6 quick SEO tips and hopefully at least one, if not all of them, will apply to you and give you a nice little website imp...
Oct 03, 2023•29 min
Totally stumped on what to blog about next? Get out of your creative rut and let me show you how to come up with 30+ blog post ideas in 30 minutes or less. Use these strategies to dump all your ideas in one place, then refine them and pop them right into your content calendar. Then all you have to do is show up and create the content each week! Read the full blog post here. Subscribe to my YouTube Channel for even more blogging and online biz tips....
Sep 14, 2023•24 min•Ep. 130
Ever wonder how people find your website via Google? Curious about what people are typing into the search bar to find you? Today, I’m sharing a quick way to find your top ten keywords in two minutes, completely free. Prefer to watch on YouTube? Check out my channel right here.
Aug 30, 2023•20 min•Ep. 129
If your plate is full and you're wondering, "How do I make time for my blog?", then this episode is for you. I'm sharing 3 key ways you can blog without it taking over your life. Yep, you can make time for your blog and become a productive blogger with these simple blogging hacks. Read the full blog post here. Subscribe to my YouTube Channel for even more blogging and online biz tips....
Aug 22, 2023•16 min•Ep. 128
When it comes to growing an audience online, most people's brains instantly go to social media... But guess what? That is NOT the only (or even the best) way to gain a following! You CAN grow a ginormous audience... ... WITHOUT showing up on video or stories or reels every day. ... WITHOUT coming up with endless piles of witty, engaging, content day in and day out. ... WITHOUT bouncing around pointing at words that pop up on your screen or dancing. (And no shame, if you love that stuff, I just k...
Aug 15, 2023•20 min•Ep. 127
After helping hundreds of dietitians get started online, I've discovered there are just THREE main Blogging Business Models. .. ... but most people DON'T KNOW which bucket they fall into... ... and thus are focused on the WRONG THINGS for growing their businesses. Don't let that be you! In this episode, I walk you through: + The 3 types of blogging business models that wellness professionals can use. + Why it is ESSENTIAL to know which model you fit into BEFORE you create any content. + How BLOG...
Aug 08, 2023•20 min•Ep. 126
This week's episode is straight from the heart. No show notes, just some personal updates on how things will be changing around here for the rest of 2023. Tune in to find out what's been going on behind the scenes in my life, some business epiphanies I've recently come to, and what I'll be doing different in my business (and especially my marketing strategies) moving forward. I hope this resonates with you! Looking for more tips and a community of like-minded peers? Join The Unconventional RD Fa...
Jun 21, 2023•25 min•Ep. 125
This week on the podcast, I’m coming at you with a quick tip episode. I’m going to share one simple tactic that grew my email list to over 7,000 subscribers, without doing ANY other type of promotion. Honestly, the answer is so simple, it will probably shock you. Tune in right now to find out exactly what I did. Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook. Find the notes for this episode at: www.theunconventionalrd.com/epi...
Jun 05, 2023•7 min•Ep. 124
If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down. But… what if you don’t know your niche? What are you supposed to do? In this episode, I’ll walk you through four clear steps to finding your niche as a dietitian so that you can confidently build a business that you feel totally aligned with and that genuinely serves a useful purpose in the world. Join the SEO Made Simple course - open NOW through Friday 6/2. Looking fo...
May 29, 2023•33 min•Ep. 123
As promised, in this episode I’m going to go over the rest of the exciting announcements Google made at their Google I/O conference a few weeks ago. As I said last week, the bulk of this conference was centered around AI and they actually revealed 8 new AI features that will be coming to the Google ecosystem soon. So let’s go through them, one by one, and talk about how they might apply to our lives and businesses. Looking for more tips and a community of like-minded peers? Join The Unconvention...
May 22, 2023•25 min•Ep. 122
On May 10th, Google had its big annual conference, called Google I/O, where it announces all the exciting things its working on and plans to release throughout the year. This year, the focus of 90% of what they presented was AI. (No surprise there, really, given all the developments in AI over the last 6 months.) In the next two episodes of the podcast, I’m going to summarize all the exciting new updates coming from Google in 2023. In this episode, I'm talking about 3 big changes to the way Goog...
May 15, 2023•33 min•Ep. 121
This week, I'm pulling from the archives of an office hour recording that I did in late 2022 for my SEO Made Simple students. Once a month, I do a one-hour live call for students where I answer their questions, demonstrate how to do things, share SEO news, and more. During this particular call, a student wanted to know how they can stay motivated while they're working long-term to get ads on their website through Mediavine. So, I came up with 20 tips for staying motivated on the path to Mediavin...
May 08, 2023•25 min•Ep. 120
If you’ve been paying attention to the last few rounds of Google updates and announcements, you may have noticed a huge emphasis on this concept of EEAT (experience, expertise, authoritativeness, and trustworthiness). And within this concept of EEAT, Google repeatedly emphasizes the notion that TRUST is the most important over-arching concept when sharing information that has the potential to significantly impact someone’s life, safety, or finances. Health topics, including nutrition, are consid...
May 01, 2023•41 min•Ep. 119
