👻 Feeling spooked by a haunting marketing metric? Don't let a low Click Through Rate (CTR) send chills down your spine and drain your precious marketing budget! 💸💀 This is night 5 of October’s special series… 31 nights of scary metrics that could be costing you money. If you're finding that your CTR is causing more tricks than treats, it's time to tackle this frightful situation head-on and give your business the boost it deserves. In this episode we’re discussing how you can transform your C...
Oct 05, 2023•4 min
💀 Let's shine the spotlight on a haunting metric that could be draining your business's money away... the notorious show-up rate. 😱📉 This is night 4 of October’s special series… 31 nights of scary metrics that could be costing you money. You might not realize it, but a low show-up rate can be a nightmare for your marketing efforts, causing you to lose precious dollars right before your eyes. 💸💔 In this episode we’re facing the terror of the show-up rate! Let’s grow your business together! C...
Oct 04, 2023•6 min
This is night 3 of October’s special series… 31 nights of scary metrics that could be costing you money. It's time to take a closer look at how we can lower that bounce rate and boost your business's profitability. In this episode, we’re discussing the sneaky little culprit that could be silently draining your business finances: the dreaded bounce rate. Listen in to keep visitors engaged and turn them into customers to maximize your revenue potential. Let’s grow your business together! Connect w...
Oct 03, 2023•5 min
We are kicking off October with a special series… 31 nights of scary metrics that could be costing you money. 📈 Is Your Landing Page Conversion Rate Costing You Money? 💸💔 This is night 2 of October’s special series… 31 nights of scary metrics that could be costing you money. If you’re not watching your metrics… Tonight is all about the conversion rate metric that is a game-changer when it comes to the success of your online business. This is one metric you is probably costing you the most mon...
Oct 02, 2023•5 min
Ad budgets can quickly disappear if not managed correctly. And for business owners, the prospect of wasting money makes this task seem pretty daunting. So how can you ensure you're not just throwing your hard-earned money down the drain when it comes to running ads? Joining me today is Jackie Ellis of Jackie Ellis Marketing, who is on a mission to make your marketing as stress-free and profitable as possible. With over $3 million in ad spend and multimillion-dollar launches under her belt, it’s ...
Oct 02, 2023•41 min
We are kicking off October with a special series… 31 nights of scary metrics that could be costing you money. Is Your Website Traffic Costing You Money? Website traffic is crucial for the success of your online business, but what if it's not translating into revenue? ⚠️ Maybe saying Beetlejuice 3 times is not what it takes to get your website to convert to revenue. Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will ...
Oct 01, 2023•6 min
In the fast-paced world of business, a huge shift is taking place. It's a shift from viewing customers as mere transactions to understanding, anticipating, and fulfilling their needs and desires. This shift is what we call "customer-centric growth." At its core, customer-centric growth prioritizes building authentic relationships, nurturing trust, and delivering exceptional value throughout every stage of the customer journey. It's not just about the initial sale or lead generation; it's about t...
Sep 25, 2023•14 min
Although my business model does not currently use chatbots, I have witnessed the incredible impact they’ve had on some of my clients' businesses. Chatbots have emerged as powerful tools that can shape the way businesses interact with their audience, and today I want to uncover the full potential of chatbots to enhance your customer interactions and drive business success. Listen in to discover how chatbots have evolved over time, and why they now play a crucial role in enhancing business efficie...
Sep 18, 2023•29 min
We all know the frustration of feast or famine months, or potentially worse, the stagnation of staying the same year after year. For those of us who thrive on progress, staying stagnant just isn't an option. In today's podcast episode, we're taking a deep dive into the advanced growth hacks that can catapult your business to seven figures and beyond! A willingness to experiment with these strategies, combined with strategic thinking, and continuous learning, will allow you to scale your business...
Sep 11, 2023•20 min
As your business evolves, you may start to consider changing your email platform to better suit your needs. Many people think this is just a case of exporting subscribers, importing them into the new platform, and sending emails as usual. But if you don't take the right steps to ensure secure email deliverability when moving to a new platform, your emails may be at risk of not getting delivered safely (and all your hard work goes to waste). Today we dive into the potential reasons for changing p...
Sep 04, 2023•24 min
It can feel frustrating not knowing what's going wrong with your ads or funnels and why they’re just not converting. All you want is a way to push through this revenue plateau and move to the next level. But no matter where you are in revenue generating, your emotions always start coming into play. Have you ever started from scratch again, just because the first or second thing didn’t work? We’ve all been there! But when you detach the emotion from the outcome, stop making emotional driven decis...
Aug 28, 2023•18 min
With the surge of voice-enabled devices and virtual assistants, the way people search for information online has transformed. But what does voice search optimization actually entail? And how can your business navigate this new terrain to stay competitive? Implementing voice search optimization strategies allows you to better connect with your audience and stand out from the crowd. In this episode, we’re uncovering the emerging trends in voice search optimization, which will make sure your conten...
Aug 21, 2023•10 min
The rise of AI in digital marketing presents immense opportunities for businesses to enhance their marketing efforts. But what exactly is AI and how can you optimize your digital marketing using AI tools? Today, we’re delving into how your business can harness the power of AI to streamline processes, gain valuable insights, and deliver personalized experiences. From AI-powered chatbots to predictive analytics, we’ll discover how to advance your digital marketing efforts through AI and achieve re...
Aug 14, 2023•9 min
In the ever-evolving world of social media, change is the only constant. With each year that goes by, we see tectonic shifts that leave marketers and businesses racing to keep up with its dynamic nature. But staying ahead of the curve is essential if you want to harness the unlimited potential of social media! In this week’s episode, I’m sharing my insights into some of the most exciting trends shaping the future of social media marketing. We dive into the growing importance of influencer market...
Aug 07, 2023•9 min
We’re in the era of smartphones and constant connectivity, micro-moments have become a game-changer in the world of digital marketing. Today we’re diving into the power of micro-moments and how to capture and convert mobile users! In this episode… What exactly are micro-moments? How we can leverage the power of micro-moments to capture the attention of mobile users and guide them toward conversion. The best ways to optimize your mobile presence. The four primary types of micro-moments. How to pe...
Jul 31, 2023•12 min
In the summer season, most people step away from their business and enjoy the summer fun with their families because they’re thinking...we’re slow this time of year. BUT, the marketers that focus on creating campaigns that resonate with the spirit of the season and capture the attention of their target audience are the ones that have record months come fall. If you’re looking for a little inspiration for what to do that will make your summer sizzle, I’m sharing the top trending strategies to do ...
Jul 24, 2023•22 min
I don’t know about you but I’m all about creating predictable growth. Most of which means increasing sales conversions. Now depending on your business model, you should definitely be looking at your numbers daily and weekly at minimum . So, every month, when you do your monthly planning there are a few tasks you should definitely be including so I’m sharing the 12 monthly tasks to increase sales conversions! Increasing sales conversions is an ongoing process that requires continuous monitoring, ...
Jul 17, 2023•17 min
Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be. Today is all about how to g...
Jul 10, 2023•49 min
Have you heard of live launching? Have you ever done it in your business? Today is all about how live launching can sabotage your investing and affluence goals! Joining me today is Nicki Krawczyk! Nicki is a professional copywriter with 20+ years of experience and a digital business owner for more than a decade. A multi-seven-figure-per-year entrepreneur, she’s the founder of Nicki K Media and its brands: Filthy Rich Writer, Fired Up Freelance, and the Circuit Sales System. The Circuit Sales Sys...
Jul 03, 2023•54 min
What are you doing to feed your business and keep it growing? Have you considered using Facebook ads to scale your business? Today, I’m sharing 5 reasons why you SHOULD be using Facebook ads to drive traffic and increase revenue. If you’ve tried it before and it wasn’t for you…think again! In this episode... Why you should be investing in marketing to keep your business growing and thriving The benefits of precision targeting, a massive user base, lead generation, and reliable sources for leads ...
Jun 26, 2023•24 min
We’re heading into quarter 3 of 2023…this year is flying by! Today we’re diving into quarterly planning specifically for your marketing campaigns. What I love about planning is that no matter what you’ve done so far or haven’t done yet, it’s an opportunity for you to check in, align, celebrate and create possibilities going forward. In this episode… The importance of reconnecting with long-term goals and reviewing the last 90 days of data. Why we should be involving the team in the planning proc...
Jun 19, 2023•15 min
Today is all about how to use personalized marketing to grow your business! My guest today is Penny Kelley is a Growth Marketing Strategist who leads clients from new entrepreneurs getting their first leads and sales online to experienced business owners achieving 2X, 3X, or even 10X revenue growth from our marketing strategies and sales optimizations. In this episode: Penny explains what personalized marketing is and how it can help online entrepreneurs grow their businesses. We talk about the ...
Jun 12, 2023•34 min
Have you ever looked back on your first year in business? Today I'm sharing the 10 lessons I learned during my first year in business! In this episode: The importance of making choices and decisions, detaching emotions from outcomes, and learning what is needed to achieve goals. The significance of having processes and systems in place and knowing your numbers. Finding a balance between work and personal life, and working with clients who are a good fit for you. How to focus on your power, serve...
Jun 05, 2023•21 min
We all talk about how important it is to have an email list because we own the asset vs relying on the socials. However, what good is it to own the asset if no one is receiving it or it’s going to spam. So today I’m sharing how to protect your email deliverability and explaining why your emails may not be delivering and how to fix it. In this episode: What is email deliverability? Why does email deliverability matter? What affects your email deliverability? The importance of email verification a...
May 29, 2023•21 min
Are you using TikTok yet?! Today is all about how business owners can use TikTok to reach new clients and market services in a fun way that reflects your personality AND saves time! Joining me today is Aubree Malick. Aubree is a boy mom, former teacher, TikTok enthusiast, and host of the Freelancer to CEO podcast. Through her podcast and programs, she helps overworked and underpaid moms and (soon-to-be former) teachers experience the freedom and joy that comes from designing a freelancing busine...
May 22, 2023•52 min
Do you have an email address OR phone number for every prospect and customer? It’s the one thing every single business needs! An email list is something we own...we can’t count only on our social followers to reach our customers. So today is all about the top 5 proven techniques for increasing your email subscribers! In this episode: Why you need a great opt-in page! The 5 most common types of lead magnets 3 questions to answer when brainstorming and creating your lead magnet, BEFORE you spend l...
May 15, 2023•12 min
How’s business? Is it going well? What I’ve noticed is that when most businesses are doing well, making sales and everything seems to be working well, they put tracking their marketing campaigns on the back burner. Is that you? It’s like, money’s coming in, so the campaigns must be working. WRONG! Just think if you did have your eye on things, then how many more sales would you be getting. It’s vital to your business to know where every dollar you’re spending OR every minute of your time spent o...
May 08, 2023•16 min
Are you currently running an evergreen program? Evergreen programs are ideal because the doors are always open, which means a steady flow of new customers and lives you’re able to change PLUS a steady flow of revenue. This episode is all about how to create urgency when running an evergreen program! In this episode: How to create urgency in an evergreen program Tips on how to encourage potential customers to enroll sooner rather than later The benefits of early enrollment, limited availability, ...
May 01, 2023•25 min
Are you struggling to attract and convert leads into customers? Look no further than the marketing funnel. In this episode, I break down the three essential components of a highly converting funnel and how it can help your business grow! In this episode: The basic structure of a marketing funnel and its purpose in attracting leads and turning them into customers. The importance of having all three components in place and working together in harmony. The three essential components of a highly con...
Apr 24, 2023•39 min
We’re going to dive into the step by step from start to finish of an influencer marketing campaign so you can build another powerful marketing strategy. What’s really cool is you don’t have to be a super big brand to deploy this marketing strategy! I’m answering all the burning questions about influencer marketing like…how do I reach out? How much will it cost me? Will it bring me sales? Let's talk about... Setting your goal and budget How to research influencers Best ways to reach out to influe...
Apr 17, 2023•22 min
