Have you used ChatGPT yet? If not, it’s time to unlock the power of this tool to save you time and money, so today I’m sharing the most effective ways to use Chat GPT! In this episode: How to use ChatGPT for content creation. The differences between ChatGPT and other similar tools, its limitations and potential risks 5 tips and best practices for using it effectively. How this tool will change how we work and how to leverage it to our benefit. How ChatGPT can be used for sales and marketing, gen...
Apr 10, 2023•17 min
Marketing is all about creating strategies and campaigns that will help you meet your revenue goals. It’s going to be driving awareness and demand for your products or services. It’s role is to do the heavy lifting for you, so they are primed and ready to buy. Today I’m sharing the top 3 effective marketing strategies to acquire new customers! In this episode: It’s already Quarter 2 and I’m really looking at if I still want to do the thing or things I set out to do at the end of the year. Then I...
Mar 27, 2023•22 min
This episode is pretty special because today I’m joined by one of my clients, Elizabeth Chappell. She is a fabric designer, author, and online educator. In her Craft to Career Podcast she teaches other creatives how to turn their craft into a successful career. Elizabeth started an online subscription box for quilters in 2016, and since then has grown a successful multiple six figure business in the quilting industry. Her biggest passion, however, is coaching and teaching others how to turn thei...
Mar 20, 2023•37 min
Are you currently using TikTok for your business? Joining me today is Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and NO dancing required)! When COVID-19 hit, her other traveling business had to shut down and she had to pivot FAST. That’s when she realized that she’d been organically reaching her audience on TikTok all along and realized the power TikTok could have for businesses if they gave them a chance. F...
Mar 13, 2023•29 min
Joining me today is Tomasha Suber is a Business Growth and Leadership Coach that helps business owners Grow and Scale SMART. With her diverse background in business operations, finance and management she focuses on delivering sustainable strategy, lean structure and less stress through her programs and services. Tomasha is on a mission to show small business owners and leaders that they can prioritize business growth and personal happiness without sacrificing one for the other. Today we’re shari...
Mar 06, 2023•33 min
Today I’m sharing the truth about sales and marketing and what is killing the growth in your business! Today we’re diving into what’s really killing the growth of your business. As you probably know, growth is crucial to be able to remain competitive and ensure you’re around for the long term. In this episode, I share the most important things you need to acknowledge in your business first, so you can get the results that you want in your business and repeat them year after year. Cheers to your ...
Feb 27, 2023•9 min
Are you on track with your quarter 1 goals? What can you do TODAY to move one step closer to getting ‘er done? Everything we are doing and targets we’re shooting for are to impact people, facilitate transformations and serve which is why today is all about how we measure the success of our customers to create predictable growth in our business. I’m going to be sharing 8 metrics you should consider tracking. As you listen, be open to see what you should either start doing or improve on in order t...
Feb 20, 2023•18 min
Digital marketing trends are just the tip of the iceberg, which is why it’s so important to stay up-to-date on the latest digital marketing strategies and tactics to stay ahead of the competition. So today I’m sharing the top 10 digital marketing trends that you can’t ignore in 2023! SHOW NOTES: https://themichellefernandez.com/podcast/198 Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales proc...
Feb 13, 2023•19 min
Joining me today is Nika Stewart who is a short-form video specialist, rock and roll singer, and cancer thriver! Nika helps experts show up and shine as the unique, brilliant superstars they are, so they can get the recognition they deserve. She does this through social media trainings, livestream consulting, and done-for-you marketing services. Her Viral Video Intensive shows you exactly how to create Reels, YouTube Shorts, and TikTok videos with EASE (no more tech confusion!), so you can be yo...
Feb 06, 2023•39 min
Today I’m sharing the 5 most valuable marketing success metrics you SHOULD be measuring! As we move into a new year, as a marketer in 2023, we must evolve on how to measure, analyze and communicate the success of our campaigns. The days of only reviewing post-campaign or post-launch and asking ourselves what we could do differently next time, are no longer enough. The best way to make significant progress is to make sure you’re choosing high-value metrics to track and I’m sharing that with you! ...
Jan 30, 2023•8 min
Joining me today is Julie Ciardi who is a former fortune 500 marketing vice president, who made the quantum leap to freedom after two decades in corporate. She is on a mission to help thousands of women BEcome her best self filled with purpose and passion. Today is all about BEcoming Her! In this episode… Julie tells us a little more about herself and her journey to leave corporate after two decades and what her leap to freedom was like! How to create a new identity for yourself while limiting s...
Jan 23, 2023•55 min
Do you know who you really need in your business that’s going to help you build brand awareness and drive demand for your products or services? Most large companies and corporations have a chief marketing officer to help them align their sales and marketing to strategically achieve the company revenue goals. When you’re a start up or earning less than $750,000 a year of revenue, you’re growing and you're looking to be as profitable as possible, so you’re keeping costs low, you’re working on crea...
Jan 16, 2023•7 min
Joining me on today’s episode is Jenna Larson! Jenna is the Founder and Coach of Drive Performance Coaching as well as the Co-Founder of GroupTrack CRM. She helps entrepreneurs monetize their "genius" through communities, conversations, and compelling offers. Today is all about how to leverage the power of automation with organic social selling! In this episode: How to balance automation with organic social selling without sounding like a robot. Jenna shares the rules of engagements they have cr...
Jan 09, 2023•43 min
As an entrepreneur, I know you want to spend time doing things within your zone of genius. Things like serving your clients, creating new offers, and posting killer content. The last thing you probably want to do is spend time analyzing data and trends. This is where bringing on a Chief Marketing Officer or a Marketing Manager can be very valuable. This magical person would truly understand all that data, give recommendations, and know what to focus on moving forward as a result of those numbers...
Jan 02, 2023•11 min
Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be. Today is all about rewiring...
Dec 26, 2022•49 min
Do you consider yourself a leader? Have you considered the lack of leadership is killing your marketing results? When leadership, sales, and marketing are aligned, there's no end in sight to your business's potential growth. The challenge is getting there! So, today I’m sharing The Real Reason Your Marketing isn’t getting results. In this episode: There is ALWAYS a much deeper reason for marketing failures. The most common marketing leadership mistakes. 5 ways to create strategic innovation Ques...
Dec 19, 2022•14 min
Today I’m sharing how to measure your customer’s experience because we all know it’s cheaper to retain a customer than it is to acquire a new one and in order to keep our retention rates high, it’s important for us to create a WOW experience for them! In this episode: The ways and metrics necessary that you can do internally and externally. How to use customer satisfaction scores and what they are. Ways to use a net promoter and customer effort score. How to determine how much a customer is “wor...
Dec 12, 2022•12 min
Today is all about creating high-converting content for middle of funnel! This episode was inspired by Lisa who messaged me to ask what kind of content I should be creating for middle of funnel. During this stage, prospects are looking for more detailed and in-depth information about your brand, so educational content is critical in this part of the buyer's journey. In this episode: What middle of funnel means and the type of content it includes. The three goals of middle of funnel content. Why ...
Dec 05, 2022•11 min
Stopping by today for her second visit on the podcast is my friend, Productivity and Time Management expert Megan Sumrell. As a Time Management Expert for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. She is the creator of the TOP Program and TOP Planner, a program and planner that teaches her proprietary system and processes regarding time management, organizat...
Nov 30, 2022•40 min
How do you go from “good” to “extraordinary”? To become extraordinary in life and business, the results can vary but the rules to get there are the same. You must constantly be committed to personal development and improving yourself in four key areas. In this episode, I’m sharing those integral areas for growth and how you can become extraordinary to achieve true, lasting success. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the...
Nov 28, 2022•13 min
Today I’m sharing the Top 6 Marketing KPIs every coach & course creator should know! Peter Drucker said… “If you can’t measure it, you can’t improve it.” That’s for everything we want to improve for literally everything in life. That’s the reason Key Performance Indicators or KPIs marketing metrics are applied to every action. You have to have something to measure to know where you are starting and to identify where the gaps are or the areas of improvement. So I’m sharing the 6 KPIs that I t...
Nov 23, 2022•11 min
Do you believe that in order to be profitable your revenues need to be in the 7 figures? I’m here to set the record straight and let you know that is definitely not the case. Businesses of any size can be profitable! In this episode, I share the top 2 things you need to set yourself up to profit, regardless of whether you’re a solopreneur, have just one or two assistants, or working with a full team. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without thro...
Nov 21, 2022•14 min
This episode is all about how to come up with top of funnel content because Rebecca asked this specific question in my DM’s! In this episode… The types of content you can use for top of funnel How to know what type of messaging you should use based on your prospects The top of funnel content that I’ve found works best How to build an engaged audience of this bite sized content where your audience thinks you are in their head! How to come up with these topics If you have a question you’d like me ...
Nov 16, 2022•14 min
Do you REALLY know for sure that your marketing investments are driving results? As long as money is flowing in, it can be easy to wrongly assume that things are working. But when things are slow or you aren’t reaching your goals, how do you know what to keep and what to let go of? In this episode, I’m sharing how to know for sure if your marketing investments are driving results so you can make informed decisions about your business and campaigns - rather than going off gut feelings and guesses...
Nov 14, 2022•17 min
Are you currently live streaming in your business? If you’re not…you will be after this episode! Joining me today is Ashley Ann! Ashley is also known as King Ashley Ann who is a talented biz builder, public speaker, and social media strategist. Ashley has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 151 people create 7 figure incomes and 9 of her clients are consistently doing million-dollar months. She has also ...
Nov 09, 2022•46 min
I often hear entrepreneurs say that the struggle is real when it comes to keeping up with marketing and social media, all while finding new clients and making money consistently. They feel like they can’t balance it all effectively, and also don’t want to be “that person” that is constantly spamming their audience with promos and sales pitches. In this episode I’m sharing 5 key mindset shifts to help you feel more confident, avoid feeling overwhelmed, and shift your perspective when it comes to ...
Nov 07, 2022•13 min
Today I’m sharing the 5 C’s to organize your marketing strategy! WHY would I tell you that secret?? Because the secret to standout marketing is making an experience customers love and we ALL love happy customers! So when it comes to organizing your marketing strategy…there are 5 C’s you should consider when preparing your marketing game plan. SHOW NOTES: https://themichellefernandez.com/podcast/179 Until next time! Let’s grow your business together! FREE LIVE TRAINING : How To Get More Customers...
Nov 02, 2022•11 min
The end of the year is upon us and if you haven’t already, you should have it on your calendar to set your 2023 goals. We all know that in order to hit your targets and execute your vision for your business and your life, you need to have a well-defined marketing plan. Still, many of us avoid doing this because just *thinking* about putting together a plan for an entire year paralyzes us. What if we can’t stick to it? What if I change my mind? I know it seems like A LOT. But it’s not as hard as ...
Oct 31, 2022•11 min
Joining me today is my friend Mandy Emerson! Mandy is an Instagram coach & strategist helping female entrepreneurs grow their business using Instagram. She is also the Founder of The Fierce Social Society Membership, the #1 membership for Female Entrepreneurs! Today is all about how to approach social media for your unique business. In this episode: How Mandy identifies what she recommends to her clients as a strategist and if we should all be doing the viral trends. What a strategy can look...
Oct 26, 2022•1 hr 2 min
Retargeting is a concept that can be a bit tricky to wrap your head around, especially when you consider that there are other methods of retargeting outside of paid ads. Nobody wants to leave money on the table, so determining your best retargeting strategy is going to be key to hitting those goals. In this podcast episode, I’m helping clarify WHEN you should start retargeting, but also giving you some lesser-known ideas for blending retargeting into your organic marketing efforts. If this episo...
Oct 24, 2022•19 min
