People often get confused with what a marketing funnel is. Most people think it’s your landing pages, like a lead magnet and thank you page BUT the stages of the marketing funnel is the journey you take a prospect to a lead to a buyer. The business must do different things to influence consumers at a certain stage. You may have heard top of funnel, middle of funnel and bottom of funnel. Those are the 3 main stages. Today we’re breaking it all down so you understand what’s involved in the custome...
Oct 19, 2022•8 min
Did you know that you can use psychology to help appeal to your potential clients? In my latest podcast episode, I’m breaking down the three forms of marketing psychology you can use to enhance your client attraction and sales (and you don’t even need a psychology degree!) If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I c...
Oct 17, 2022•10 min
Today I’m talking about the future of digital marketing …Web 3.0! If you’re like what the heck is Web 3.0…it’s the third generation of the evolution of web technologies. It sounds a little more technical than it really is because it’s really not so scary. It’s just like everything else in the online marketing world. It’s evolving. And what’s cool is you are here in this community, where you’re always going to be in the know with what’s happening and what’s working right now so you have the tools...
Oct 12, 2022•24 min
When it comes to understanding Facebook ad metrics and how to interpret them, are you completely lost? Do you know how to tell when your ad copy and creative should be swapped out? If you feel confused when it comes to analyzing your metrics and ad performance, my latest podcast episode is for you! I’m answering a question submitted in my Facebook community which clarifies the Facebook Ad metric “frequency” - what exactly does it mean and how should we be using that data to make decisions when i...
Oct 10, 2022•8 min
Today I’m sharing my game changing takeaways from funnel hacking live 2022 ! Have you mapped out your quarterly goals and action plan to get er done before the end of the year? Yes or Yes? People have been coming to me for quite some time looking for ways to work with me in a different capacity. I’ve been thinking and overthinking about how I might do this. How might I be able to educate and support coaches and course creators in a way that I would want to be a part of. In one night it all came ...
Oct 05, 2022•40 min
Welcome back to another episode of the Traffic & Conversions Show. I just got back from Funnel Hacking Live hosted by Click Funnels. All I can say is WOW!!! If you haven’t been, make it a goal to get there next year. I’m going to do an episode of my top takeaways from the event - you’re going to love it. I was just in a room of more millionaires than I ever thought I’d be in, and observing their mentality and how they attack life was truly inspirational. Whether you want to be a millionaire ...
Oct 03, 2022•29 min
Joining me on the show today is my son, Anthony Fernandez! Anthony has the natural ability to get people feeling comfortable and knows what questions to ask and how to bring their stories together to make them impactful. Interviewing others for storytelling purposes can be difficult if you’re not taking the proper steps to get the most out of your subjects. Tune into the newest episode of The Traffic & Conversions Show to hear some of his tips and tricks on how to master your interviews. FRE...
Sep 21, 2022•57 min
Have you ever seen the “learning limited” notification on your ads and not known what that meant, or how to fix it? Today’s episode of The Traffic & Conversions Show is all about helping you identify why your ads get stuck in the learning phase and how to move them quickly through the process so they can be fully optimized to reach your target audience and capture those leads. This step is essential to your bottom line, as it enables you to identify and move your ads past learning mode so yo...
Sep 19, 2022•18 min
Joining me today is Crista Grasso who is an international lean and agile business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6 - 8 figure small businesses and entrepreneurs, and creator of the Lean Out Method®, 90-Day Lean Out Planner, and the Lean Business Scaling System®. She is also the host of the Lean Out Your Business Podcast where she shares her top strategies to simplify and scale a business. Crista has been helping businesses achieve accelerated and s...
Sep 14, 2022•44 min
Welcome back to the Traffic & Conversions Show! Have you ever spent months and weeks on end getting ready to launch your offer, or hours creating that TikTok, only to second guess yourself and scrap the whole thing? Getting all up in our heads is nothing new for entrepreneurs (myself included) and it can most definitely hinder our ability to make decisions and take action. No action means no growth, which means nothing changes, so it’s vital for the sustainability of our business to recogniz...
Sep 12, 2022•18 min
Today is all about the how to build out your launch runway content calendar that builds excitement and gets them ready to buy. When you get this down and you put it in front of the right people...I can guarantee that you’ll crush your launch. I’m breaking this down into three phases to make things easy. It’s my conversion code method! Let’s talk about... How to captivate the audience with the content you’re creating. How to connect and how to showcase case studies of your customers. My tips and ...
Sep 07, 2022•22 min
Welcome back to the Traffic & Conversions Show! Today we’re talking about the iOS 15 updates and how they will most definitely impact your business. Yes, keeping up with the changes across platforms and technology can feel like a full time job, but it’s a necessary evil to ensure you’re not leaving money on the table. After all, everything has changed (again)! And so you must make changes to the way you drive traffic to your business, approach your email marketing, and capture leads and sale...
Sep 05, 2022•28 min
Are you ready to dominate the rest of the year? Not only in your business, but in your relationships? I’m talking about your relationship with your loved ones, your relationship with money, your relationship with your health and your relationship with yourself? I did an episode where I shared my top 3 takeaways from funnel hacking live , however I had so many more takeaways about myself than I did about strategy. These takeaways were so powerful and my self awareness was on a whole other level. ...
Aug 31, 2022•17 min
Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops. They are Insta-fiends turned real life business partners and you’re in for a treat because today is all about the importance of Instagram Reels! In this episode we talk about… The ben...
Aug 24, 2022•45 min
If you really think about it, content is no longer a marketing tactic, it’s brand currency. If you’re like most marketers, you get stuck in the rhythm of creating content asset after content asset and move on to the next. Can you imagine yourself creating content where it gives your audience on the edge of their seats just waiting for you to put out your next content asset out for them to consume? Let’s talk about… 5 essential components to create your content ecosystem working together in harmo...
Aug 17, 2022•20 min
If you’re a loyal listener of the show you know that I mostly talk about online businesses but did you know that I also run ads for brick and mortar businesses?! Although a lot of the strategies apply to local businesses, there are some adjustments that do need to be made and we’re going to dive into that in this episode! So today is all about running Facebook ads for your local business! Let’s talk about… Why Facebook is one of the best ways to get in front of your target audience 3 Facebook Ad...
Aug 10, 2022•26 min
Hey there! Joining me today is Melissa Rose! In 2009 Melissa Rose started her business, The Dancing House, in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business, Melissa is also a visibility c...
Aug 03, 2022•34 min
How many times have you said to yourself, “Why isn’t this funnel working?” or, “I know this is good, why aren’t people opting in or buying?” Today’s episode of The Traffic & Conversions Show is all about getting to bottom of it. We’re talking about tracking your funnels and not only tracking but knowing precisely WHAT you’re tracking and how to fix it. This step is essential to your bottom line, as it enables you to identify the gaps in your funnel so you’re not leaving money on the table! I...
Aug 01, 2022•15 min
Joining me today is Marion Wagner who is a Business Mindset Coach that specializes in helping online entrepreneurs create a six-figure game plan without a large following on social media. A former school psychologist turned multiple 6-figure business owner in two separate online industries, Marion teaches a combination of psychological and strategic approaches to completely transform her client’s approach toward growth. Using her signature Business Clarity Blueprint, she’s helped hundreds of coa...
Jul 27, 2022•44 min
Welcome back to the Traffic & Conversions Show! For so many entrepreneurs, we get so wrapped up in the day to day work and wearing all the hats, that we don’t make time to assess and adjust our efforts until things are bad. You know what I’m talking about … the money is short, clients aren’t buying, and employee turnover is at an all-time high. Ideally, we would create the time and space to track, strategize and reboot before it’s too late. We’re halfway through the year, so now is the perfe...
Jul 25, 2022•17 min
Do you have a Facebook group, and you may be thinking it’s great, I’ve created a community…but how do I monetize it?? Joining me today is Michelle Vroom! Michelle is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace. Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of l...
Jul 20, 2022•43 min
Welcome back to the Traffic & Conversions Show! Building top-of-mind awareness is a critical component of your sales success and we’ve been diving into it this month. In part one of this two-part episode, we talked about WHY staying top of mind is crucial for attracting not only new clients and repeat business and referrals from past clients. Today, we’re diving into 15 simple marketing tactics you can implement now to keep your business top of mind. Make sure you go back and listen to part ...
Jul 18, 2022•9 min
I’m so excited for this episode because joining me today is Emma-Louise Parkes! Emma-Louise is a Business & Mindset coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert™ Podcast. She works with new & established entrepreneurs & helps them start, grow & scale successful, sustainable online businesses. With 10+ years experience she has personally coached over 100 individuals. She is a strategic life coach, trained facil...
Jul 13, 2022•28 min
Joining me today is Tish Luka. Online Business coach and founder of several online brands; Brand and Flourish, Instaboost, BrandFlix™, Debut Offer™, and Amplimation.io™ Tish's mission is to help as many women reach their full potential by tapping into the power of their brand story and creating life-changing digital assets. In her work with entrepreneurs, coaches, and professionals from all backgrounds she has helped more than 750 women move from solopreneur-to online CEO! You are in for a treat...
Jul 06, 2022•49 min
Welcome back to the Traffic & Conversions Show! Be honest. Do you believe that you’re the first business a prospect thinks of in your industry? Do you feel like your past customers and clients have forgotten about you (even though they get your email newsletters?) Building top-of-mind awareness isn’t easy given the number of competitors and advertising noise. However, it’s a critical component of your sales success and we’re diving into it on today’s episode. This is part one of a two-part e...
Jul 04, 2022•9 min
Joining me today is Stephen Houraghan who is a Brand Strategist and Founder of Brand Master Academy. He has created a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists. Stephen is on a mission to revolutionize the way branding professionals operate. So today is all about how to attract dream clients that respect your talent and value your offering! Let’s talk about… What positioning is and why it’s important for brand...
Jun 29, 2022•36 min
Welcome back to the Traffic & Conversions Show! Have you noticed that it is getting harder and harder to get people to sign up for your webinars? The good news is that with a few simple shifts and tracking the right metrics, you can turn things around and finally have successful webinar campaigns, and I’m sharing how in today’s episode. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to you...
Jun 27, 2022•35 min
For most businesses, things are a little slow during the lazy days of summer. Kids are off of school, we’re enjoying the long days in the sun, taking some vacations. Therefore, most businesses have launches before summer to hold them over during the slower months. Well, wouldn’t it be cool if you could actually have a boost in your sales and avoid the seasonal slump? Heck yea it would. So today I’m sharing 9 hot marketing ideas to give your sales a boost this summer ! SHOW NOTES: https://themich...
Jun 22, 2022•17 min
Welcome back to the Traffic & Conversions Show! Have you ever felt like no matter how much you show up online, or how many DMs and emails you send, your business is stuck and your sales aren’t growing? In today’s episode, we’re diving into the 5 most common mistakes when it comes to driving traffic that are definitely costing you leads & sales. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and po...
Jun 20, 2022•20 min
Joining me today is my better half, Danny Fernandez and we’re talking all about raising our twins while working, lessons learned and spoiler alert…they didn’t turn out that bad! Let's talk about... How I felt I wouldn’t be the perfect mom if I was working and not with the kids 24/7 How our work ethics taught our kids a lesson Why quality over quantity is important Letting go and trusting what we’ve taught will carry with our kids Our different parenting style Teaching our kids to have respect fo...
Jun 15, 2022•50 min
