Do you take the stairs or the escalator? That question applies to a lot more than just how you get around. As other real estate agents begin slowing down during Q4, now is the time to choose the path of discipline. In this Mindset Monday, I’m talking about what it takes to build the kind of discipline that improves every area of your life.
What are the greatest risks to real estate and the agents working in it today? How can agents stay ahead of shifts and increase their earnings now and in the future? These questions are addressed in T3 Sixty’s “ The Opportunity Report ,” a groundbreaking analysis of the industry that charts a strategic path toward a better future. In this episode of the Tom Ferry Podcast Experience, I chat with T3 Sixty CEO Jack Miller about the implications of this report, the greatest risks to real estate, and...
Hannah Dubyne generates an incredible amount of real estate leads from YouTube every single month. This is an agent who has honed her channel into an absolute lead magnet, attracting people who can’t wait to work with her, and what’s most incredible of all is that she built this remarkable social presence in only three years. In this episode of This Week in Marketing, Jason Pantana talks with Hannah about what it takes to attract double-digit real estate leads from YouTube every month. As they w...
It’s the most wonderful time of the year! For some, it’s because they’re slowing down to enjoy the holidays and take a break. For the most successful agents out there, it’s because the others are slowing down, and that means it’s time to start marketing even harder. On this Mindset Monday, I’m talking about the importance of maintaining Q4 momentum!
Heavy, strategic Q4 marketing is absolutely essential for victory in Q1, and yet this is the time that so many agents slow down. Don’t start the new year off on the wrong foot. You need to put in the work right now, prioritize profit, and come out of the gate with deals locked and loaded. In this episode of the Tom Ferry Podcast Experience, I’m talking with my good friend, Jimmy Mackin, about the best Q4 marketing to go all-in on right now. These are three marketing campaigns that will immediate...
Your No. 1 job is getting listings sold. The faster you’re able to do that at or above market value, the more leverage you have in attracting new listings. But it all starts with being able to align with sellers, set realistic expectations, and win their trust. For this episode of This Week in Marketing, Jason Pantana shares a clip from the Success Summit in which he explains the marketing secrets he learned from his longtime mentor for getting listings sold. You’ll learn how Jason went from bei...
6% of the people in your phone are going to transact in the coming year. You have a finite number of days to set the stage and position yourself as the obvious agent to work with. So what are you committed to, right now? What will close that loop? That’s what I’m talking about in this Mindset Monday.
What are the best real estate teams doing to control the market right now? That’s what RealScout President Andrew Flachner and I are unpacking in this episode of the Tom Ferry Podcast Experience. When Andrew called me with the idea of sending out an in-depth survey to all the best real estate teams working today, needless to say, I got excited. Over 500 teams responded! We learned what these teams are doing differently, the plays they’re running, and distilled all the information down into pract...
Navigating real estate SEO and online brand optimization can be overwhelming, especially with so many moving parts in your business. Add AI into the mix, and it can feel even more complex. But fear not—understanding the fundamentals of AI can simplify scaling your online presence like never before! In this episode of This Week in Marketing, Jason Pantana teams up with AI expert Dennis Yu to explore how AI can revolutionize your online brand optimization. They’ll dive into the mechanics of AI sea...
It’s just common sense that you perform at your best when you’re feeling good, when your energy is high, and your mindset is focused. So how do you get more days like that and stop feeling so sluggish? I’d suggest that you track your energy. It’s something I’ve been doing for three decades, and it’s what I’m talking about in this Mindset Monday.
Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship. In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down ...
YouTube optimization for agents is a complicated thing. You’re so busy running your real estate business, creating content, meeting clients, and working on closing deals that social optimization can fall to the wayside. But don’t let that happen, because all the power is in the discoverability of your content. To help make it easy on you, this episode of This Week in Marking is all about the Dos and Don’ts of YouTube optimization for agents. Jason Pantana shows you how to fine-tune your channel ...
Time management isn’t what’s going to help you generate more revenue before the end of the year. You have to prioritize your revenue. Stop getting bogged down in what doesn’t directly help you acquire new business. You’re running out of time in the year, because we have an election cycle coming up before then. Check out this Mindset Monday to get my thoughts on your timing – and more importantly, your priorities – for the rest of the year.
Who doesn’t love a good real estate comeback story? Hearing the stories of agents who not only reclaimed their former glory but bounced back even stronger than before is the best way to prime you for your own market resurgence. For this week’s podcast, I want to share with you a panel from our recent Success Summit in which you’ll hear from three women who each launched their own incredible real estate comeback using unique methods. Misty Maki, Janet Glaude, and Nikki Martin had each taken a stu...
Instagram leads for real estate agents are a goldmine. Just ask Elio Alanis. At only 23-years-old, Elio is the top single agent in the Houston, TX area. He became a millionaire at 22 by dedicating himself to mastering the art of real estate Instagram leads, and he wants to show you that no matter where you’re at in your business, you can do it too. In this episode of This Week in Marketing, Jason Pantana talks with Elio about his strategy for generating Instagram leads at scale, the content he p...
We have a couple months left before the end of the year, but there’s less time than you may think to plant the real seeds of success that will pay off now and continue to grow throughout the coming year. In this Mindset Monday I’m talking about a better way to understand your priorities and timeframes, so watch or listen now!
Winning listings is the ultimate goal, and great marketing is the key to achieving it! For this week’s episode of the podcast, I’m sharing a compelling clip from the Success Summit where Jason Pantana and Jimmy Mackin talk with three innovative real estate agents who are each leveraging unique marketing strategies that deliver remarkable results. First up is Ashley Blackmore from Durango, CO, who is harnessing the power of the often-overlooked platform NextDoor to generate and win listings at sc...
Let’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings. In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you ca...
There are some new real estate agents on the block who are making waves in the industry and everyone should be paying attention to the strategies they’re using. For this episode of the Tom Ferry Podcast Experience, I want to share a segment from my recent Success Summit where Jeff Mays interviews Case McCarthy, Elio Alanis, and Zach Callicutt, three new real estate agents who have managed to have such a big impact in such a small amount of time. At 22-years-old, Elio is already a millionaire. Th...
Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras? Turns out, it’s a lot more than that, and leveraging NextDoor might just be the best way for winning over sellers who weren’t considering listing before. In this episode of This Week in Marketing, Jason Pantana starts off with some important news and updates from the world of real estate marketin...
Let’s talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have. Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, I’m here with Mike Hickman, the CEO of Southern Gables, practicing the most effective buyer agreement roleplays. ...
Savvy financial management for real estate agents is about a lot more than just bringing in money and writing off business expenses. It’s about being educated on how to make your money work for you so that you can ensure financial freedom and cement a legacy for the people you love even after you’re gone. In this episode of the Tom Ferry Podcast Experience, I’m talking with Toby Mathis, the President of Anderson Business Advisors, author of “Infinity Investing,” and one of the best tax attorneys...
A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the same marketing that you were before the shift, you can’t expect the same results. This is a special episode of This Week in Marketing, aimed at your overall marketing strategy for the road ahead. Jason Pantana interviews the No. 1 coach himself, Tom Fer...
How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of Mindset Monday.
If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantana has you covered on This Week in Marketing! First, Jason dives into the impact that AI is having on online search. You’ll learn the most recent developments that OpenAI has made on their online search feature, and what it means for your SEO. Next, you’ll discover the six most dominant sources where sellers look for listings agents, so you can be found and stand out. He’ll give you a fu...
The Consumer Federation of America just proposed a new set of criteria for evaluating seller contract forms. Here’s the problem it aims to address: half the states we work in haven’t given us new paperwork, and the other half have given us ambiguous, confusing paperwork. With the new offer rules surrounding the NAR settlement about to take effect, there’s a lot of misunderstanding (and misinformation) surrounding what you can and can’t do regarding contracts and offers. In this vitally important...
What do you do when it’s not working? I’m talking about anything in your life, from what you’re doing in your business, to your relationships, to your health. What do you do when you’re working as hard as you can and just keep hitting a wall? The answer is simple but not enough people actually take the time to do it. Don’t give up home – watch this episode of Mindset Monday instead!
The Realtor commission changes are right around the corner. We’re about to step into a new real estate world full of uncharted territory that completely changes how we do business. This is your last chance to get your business air-tight and leave no stone unturned before the big day. I want to help you get there and step into this new world with confidence. That’s why for this episode of the Tom Ferry Podcast Experience, I’m sharing an entire webinar I did which attracted over 5,000 motivated ag...
The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly? In this episode of This Week in Marketing, Jason Pantana shares breaking marketing news relevant to real estate agents including a new scam affecting social uses and an important update Instagram is experimenting with. Then, he gives into how to use Instagram sequenc...
Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest? In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, da...
