Viral video strategy… What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible? Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties , as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige. You may h...
Jul 24, 2024•34 min
What does it mean to charge the storm? It means to get out of your head and stop worrying about uncertainty or politics or the state of the world. If we only focus on controlling the things we can control, it allows us to actually control our lives. That’s what I’m talking about in this Mindset Monday, and it’s the reason that “Charge the Storm” is the theme of my upcoming Success Summit, happening in Dallas, August 27-29. This is real estate’s biggest, most impactful 3-day event aimed at equipp...
Jul 22, 2024•1 min
Presentations that close the deal – that’s the name of the game right now. We’ve transitioned from a speed market to a skills and presentations market. The agent who delivers the best presentations wins. Lucky for you, my guest on this week’s episode of the Tom Ferry Podcast Experience is exactly the person who can elevate your presentations to the next level. Terri Sjodin is a longtime friend of mine and the author of the new book, “Presentation Ready.” In this talk with her, Terri will show yo...
Jul 18, 2024•37 min
The best AI tools for real estate agents are practical creation and automation systems that can be used every day. You need powerful technology that will increase the quality and quantity of your output while costing you less time and money. There is only one place where you’ll get the full insider scoop on all of the best AI tools for real estate agents that will vastly improve every area of your business – our biggest event of the year, the Success Summit. This year, we’re going all out on AI ...
Jul 17, 2024•20 min
The new commission changes are about to go into effect. What are you doing to set yourself apart, protect yourself, and ensure that buyers remain a profitable part of your business? To answer that question, I have two of the brightest minds in real estate, Lisa Chinatti (Chinatti Realty) and Jack Miller (CEO of T3 Sixty), on the podcast. They’ll show you some of the most crucial adjustments to make before the new commission changes go into effect, covering everything from scripting and value pro...
Jul 16, 2024•44 min
How does real estate’s top player spend his time? What are the routines, systems, mindset, skills, and allowed him to achieve overwhelming success? I’ve known Gino Blefari since I was 19 years old. He’s been my personal client for decades, and in that time he’s risen to become real estate’s top player, the CEO of Berkshire Hathaway HomeServices of America. When analyzing Gino’s success, we’re not looking at what he started doing differently, but what he did persistently year over year his entire...
Jul 11, 2024•42 min
What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent. Last week on This Week in Marketing, Jason covered what it takes to create alignment with sellers to set the stage for launching a listing in the best possible way. This week he’s opening up his entire canon of effective listing marketing strategies for agents to fuel their playbooks and make sure that their listings attract serious ...
Jul 10, 2024•36 min
In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations. Learn how to set the stage for a successful listing and build a strong relationship with your sell...
Jul 03, 2024•30 min
Are you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately. Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently. Don't miss out on these actionable tips and start generating more listings today!
Jul 02, 2024•14 min
Do you find it hard to stay on track, especially during those tempting summer days? In this Mindset Monday, we delve into the simple yet powerful principle: "Do the thing, get the power." Discover how sticking to the right actions, behaviors, and mindset can transform your business, relationships, and life. Learn how to balance work and play while ensuring you're always moving forward. Share your thoughts in the comments and let's power up together this Monday!
Jul 01, 2024•1 min
How can you leverage MLS data with ChatGPT to become a market data genius for your buyers and sellers? It’s simpler than you think! For this episode of This Week in Marketing, Jason Pantana takes you through a step-by-step tutorial on connecting your MLS data to ChatGPT. You’ll learn how to transfer your data into a Google Sheet, connect it to ChatGPT, and ask strategic questions to analyze and extract valuable insights. Plus, we dive into the latest marketing news and updates, including groundb...
Jun 26, 2024•29 min
Want to show up at your best every day? It's all about asking the right questions! Shifting your mentality can transform your energy, passion, and enthusiasm. Discover the power of questions like, "What do I love about what I do?" and "What do I love about the obstacles that are in front of me?" These simple yet profound questions can help you generate the positive energy needed to excel in your real estate career.
Jun 24, 2024•1 min
How do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It’s not that they have some secret advantage or are using channels you’ve never heard of. For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe . In this panel, these two Arizona marketing...
Jun 19, 2024•35 min
You have tens of thousands of thoughts rushing through your head all the time, every day. The question is, what are those thoughts doing to you? In this Mindset Monday, we’re talking about what it takes to make sure your thoughts are firing you up every day.
Jun 17, 2024•2 min
Urgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down? In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today. You’ll get an inside look at the playbooks of the best ...
Jun 13, 2024•41 min
As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key. In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community. You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep...
Jun 12, 2024•23 min
What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. You will walk away with a guide for attracting listings at s...
Jun 11, 2024•20 min
What kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track.
Jun 10, 2024•2 min
With the rules changing, it’s time to double-down on your buyer agency role plays. Do you know the new conversations you need to be having, the words to use, and how to deliver them? One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast experience, Jimmy and I will show you the buyer agency role plays you need to study and practice today. On top of that, Jimmy is sharing a ton of power...
Jun 06, 2024•35 min
The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting is a game that all agents play, whether they’re looking to grow or not. In this episode of This Week in Marketing, Jason Pantana talks with Chris Giannos, the CEO of Humanize.io, about the best real estate recruiting strategies working today for any r...
Jun 05, 2024•29 min
What are the real estate halftime adjustments you’re going to make as we head into Q3? The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly what I’m showing you how to do in this episode of the Tom Ferry Show. I’m asking you important questions that will help you get to the root of what’s ...
Jun 04, 2024•20 min
How would you like a KCM housing market forecast that clearly shows where we are, where we’re headed, what it means, and how to communicate it to your audience? In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversations you must have with buyers and sellers to steer the narrative. We’ll cover mortgage rates, inventory, the most important factors affecting real est...
May 30, 2024•47 min
What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers. In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, ...
May 29, 2024•32 min
The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted. When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets. In this episode of...
May 28, 2024•8 min
In 2023, 5,238 in the United States listed more than 45 houses. What separates them from the other 197,000? It’s not luck or location or inherited advantages. You could call it the Apex Predator Mindset, and that’s what I’m talking about in this Mindset Monday.
May 27, 2024•2 min
What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing. First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now. Once you watch, ...
May 15, 2024•26 min
How do you go from problems to passion? It’s all about connecting the dots. In this Mindset Monday, we’re going to dive into the past, present, and future to look at what it takes to summon passion and apply it to any problem.
May 13, 2024•2 min•Ep. 1080
Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today. In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers. Jason and Marc cover everyth...
May 08, 2024•54 min
ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. He’ll walk you step-by-step through set...
May 01, 2024•24 min
People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday.
Apr 29, 2024•3 min
