What are your real estate SEO strategies for attracting sellers? I’m not just talking about getting your name found on Google – I’m specifically talking about getting found on Google by home sellers. And of course, it’s not just about getting found on Google but winning the seller’s attention and trust. In this episode of This Week in Marketing, Jason Pantana shows you six effective real estate SEO strategies for agents to use to attract and win more listings. He’ll guide you through the specifi...
Feb 07, 2024•23 min
Success as an agent begins with a perfect real estate schedule. As a real estate agent, there are a lot of demands on you, and it is NOT POSSIBLE to always put your time to its best possible use without a well-kept calendar. In this episode of the Tom Ferry Show, I’m giving you not just an example schedule for real estate agents, but the perfect real estate schedule to feel and perform at your best – in life and your career. Be sure to watch or listen right here and incorporate all the elements ...
Feb 06, 2024•14 min
There is huge opportunity out there in the market, but here’s the thing… Challenges will arise, and mistakes will happen. But the question is, are those mistakes really an issue? In this episode of Mindset Monday, I’m talking about the golden opportunity hidden inside every mistake. As you’ll see, possible mistakes are no reason not to keep charging forward.
Feb 05, 2024•1 min
Here we are! The fourth and final part of Jason Pantana’s Ultimate Listing Generation Tactics! Over the last four weeks on This Week in Marketing, Jason has laid out a list of the 24 best listing-generation tactics that are working for agents TODAY! No matter what your style, business model, or strengths, there are options here for every single real estate agent looking to generate more listings. And that’s your No. 1 job because the agent who controls the inventory controls the market. These li...
Jan 31, 2024•13 min
Can you get your next 8 listings in the next 100 days by using only 2 campaigns? Yes… Yes you can. Why am I so certain and specific about those numbers? Because I’ve seen MANY agents doing just that! It WORKS! Those two campaigns are exactly what I’m giving you in this episode of the Tom Ferry Show! You’ll learn them in just over ten minutes, and if you follow through with running them over the next 100 days, I bet you’ll have about eight more listings under your belt....
Jan 30, 2024•12 min
When two people are working the same amount of hours and achieving the same results, what’s the difference? The answer is your energy! Enthusiasm in real estate is not just an advantage – it’s a necessity. In this episode of Mindset Monday, I’ll walk you through exactly how enthusiasm matters and how to adjust your mind to naturally project it.
Jan 29, 2024•2 min
Buyer agency is one of the hottest topics in the real estate industry right now and with good reason. After the lawsuits that rocked our industry, agents aren’t exactly clear on what buyer concerns are or how to address them. Well… last week I hosted what might’ve been the biggest, most epic free real estate webinar ever put out. Almost 10,000 agents from all across the country joined to hear from a huge lineup of all-star speakers, but for me, there was one presentation that really blew me away...
Jan 25, 2024•30 min
Jason Pantana’s list of Ultimate Listing Generation Tactics keeps getting better and better! This episode of This Week in Marketing picks up with Part 3 of 4 of Jason’s 24 Ultimate Listing Generation Tactics. You’ll learn the next six marketing strategies specifically targeted toward potential sellers and how to use them in a way that makes those sellers want to list their homes with only you. You don’t need to see the first two parts to learn the tactics, so check them out right here!...
Jan 24, 2024•14 min
To win in your business, you have to win online, and to do that, you have to win on search. The only problem is that Google is a complicated beast. You’re a real estate agent, not a full-time SEO specialist… That’s why in this episode of The Tom Ferry Show, I’ll show you four easy and effective hacks to win on search and attract more online business. It’s only 10 minutes long, easy to understand, and will help you generate more business all year long, so watch or listen, right here....
Jan 23, 2024•9 min
What makes a champion a champion? The answer is… they consistently run plays that produce results. But the most important thing is here KNOWING which plays work. In this Mindset Monday, I encourage you to create two lists that will forever change your life.
Jan 22, 2024•2 min
Real estate gifting is not just something you do as a courtesy. It’s an art that can completely transform your business and spread your name further than you can imagine. That’s what happened to Jay O’Brien when he got serious about the art of real estate gifting. He realized that although his reviews were all good, nothing about them stood out from the sea of sameness. It was only when he dove into gifting that his business exploded. Gifting showed such powerful results that he teamed up with J...
Jan 18, 2024•44 min
More than anything else, agents want EFFECTIVE listing generation tactics, because not all are created equal. That’s why Jason Pantana has taken all the plays he’s seen as a top coach and boiled them down to the 24 most effective. On this episode of This Week in Marketing, Jason is continuing with Part 2 of his list of ultimate listing generation tactics. He’s opening up six more of the most effective plays that agents are running today to generate listings both immediately and over time. If you...
Jan 17, 2024•15 min
Thousands of agents have requested it, so here it is… The #TomFerryShow is BACK! Although I haven’t exactly been away (I’m covering A LOT more ground than ever before), I feel more compelled than ever to reach as many real estate agents as possible and help them push forward through market challenges. To do that, I’m jumping straight back in with episode 284 of the #TomFerryShow. It’s the same style of direct, practical, and cutting-edge real estate advice I’ve always given but updated for the s...
Jan 16, 2024•16 min•Ep. 1076
Everyone wants to work with passion and purpose, to be fully engaged in something big that pushes them forward and improves the lives of everyone around them. Wanna know one of the biggest things that gets in the way of that? Drama… Petty, silly drama. From now on, I propose you live with no drama. In this Mindset Monday, I’ll tell you how.
Jan 15, 2024•1 min
Building and scaling an international business is about more than just selling homes. It takes serious strategy, vision, partnerships, and, of course, marketing. U.S.-born Nick Fong has created a wildly successful business in Mexico through a series of brilliant moves which include working with developers, generating TONS of online leads, and using AI to maximize search. He’s the No. 1 agent in all of Baja, with eight offices and 92 agents, serving a mix of clientele from all over. In this episo...
Jan 10, 2024•35 min
Listing generation tactics are everything in your real estate business. The agent who lists is the agent who lasts, and you’re not going to get more listings without running the type of high-quality marketing that reaches and resonates with consumers. Real estate marketing icon and coach Jason Pantana has seen every listing generation tactic ever run. He knows what was working yesterday, what’s working today, and what’s certain to work tomorrow. In this episode of This Week in Marketing, he’s br...
Jan 08, 2024•25 min
“What are the must-have real estate videos of 2024?” That’s the big question agents are asking as we move out of the planning phase and into the action of this new year – because not everything that worked last year will hold up now. That’s the question that Jason Pantana is answering on this first podcast episode of 2024! Jimmy Mackin and I are asking questions, dropping insights, and expanding on the strategies behind the seven must-have real estate videos for every agent in 2024. But keep in ...
Jan 03, 2024•55 min
Building your brand in 2024 is not the same as building your brand in any other year. You’re playing in a hard market with social media and tech tools changing. It’s critical to think smarter, adjust to your client avatar, and use the best social media strategies working today. On this episode of the podcast, Jason Pantana and I talk with Rockstar agent and coach Will Draper about his five social media steps for building your brand in 2024. We’re talking about choosing the right platforms, creat...
Dec 27, 2023•35 min
If you’re running ads, you should be running the types of ads that generate leads. Sounds pretty obvious, doesn’t it? Well, not all ads are equal – especially not for the real estate consumers of 2024. In this episode of This Week in Marketing, Jason Pantana shows you the five types of ads that generate leads more effectively than any others. You’ll learn what they are, how they work, and which ones would work best for you. If you’re serious about running the types of ads that generate leads wit...
Dec 21, 2023•19 min
How can you be expected to sell more houses when each client is so hard to acquire and you have so many other things happening in your life? That’s the question that SO MANY agents are asking me because it feels like there’s just not enough time. Meet coach Kristi Jencks… Kristi has 50 coaching clients (14 of them Team clients) whom she is helping to sell more houses right now. On top of that, she runs a small team that’s doing 150 transactions AND she’s the mother of EIGHT kids. She’s doing mor...
Dec 20, 2023•26 min
I’m all about hustling, embracing challenges, and pushing yourself beyond your limits. But there’s one vital element of that which doesn’t get talked about often enough… Experiencing peace to replenish your energy. That’s what I’m talking about in this Mindset Monday. Don’t neglect it.
Dec 18, 2023•1 min
Your 2024 real estate success will ultimately depend on the strategies you implement, the actions you take, and the habits you maintain. And for those, it’s always best to turn to a coach. One of my favorite ways to close out the year is by having my brother, coach Patrick Ferry on the podcast to share his action steps for success. On this episode, Patrick and I are talking about creating mental toughness, listing attraction at scale, discovering your Total Addressable Market, and just about eve...
Dec 13, 2023•42 min
I’ve heard agents say that in-stream YouTube ads sound intimidating. For whatever reason, agents get the idea that they’re costly, time-consuming, and complicated when they’re actually completely affordable, fun, and manageable. But the best thing about in-stream YouTube ads is how effective they are at directly generating listings. Shane Burgman is back on this episode of This Week in Marketing! He’s talking with Jason Pantana about his dynamite strategy for using in-stream YouTube ads in combi...
Dec 11, 2023•35 min
Do you believe in luck? I mean in the sense that some people are just naturally luckier than others? I hope not, because it’s not true. Luck is something you create, and in this episode of Mindset Monday, I’ll show you how to create more of it in your life.
Dec 11, 2023•57 sec
When Meredith Fogle shared her Viral Listing Strategy on stage on Roadmap Annapolis, everyone in attendance was blown away – including myself. Here was an entire next-gen system for consistently turning every single listing into multiple listings, and I knew I had to get her on the podcast. On this episode, Jason Pantana and I interview Meredith on every aspect of her viral listing system, including: The Listing System Blueprint Her signature Listing Flywheel Her tech stack and AI protocols And ...
Dec 06, 2023•36 min
Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate. Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d share some of our favorite moments from This Week in Marketing from the past year. This is This Week in Marketing: Greatest Hits 2023! Watch or liste...
Dec 04, 2023•25 min
This year, many agents will generate fewer real estate listings than they have in the past. But the ones who do score more listings will score BIG. Those will be the agents who are running the five strategies we’re talking about here. In this episode of the Tom Ferry Podcast Experience, I have two of the greatest minds in all of real estate marketing to talk with me about the strategies we KNOW will attract more real estate listings in 2024. Jason Pantana is the mastermind behind This Week in Ma...
Nov 29, 2023•51 min
In this business, the plays you run are everything. The right real estate plays make winning easy while the wrong ones will leave you lost in the dark. Coach Emily Terrell is an active agent who is set to sell over 50 homes this year. On top of that, she’s coaching 37 agents who are averaging about 26 transactions. And on top of that, she has a family and kids and a great life. You could say that Emily is winning in just about every department. What do you think her secret is? Yeah… Running the ...
Nov 22, 2023•40 min
There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the entire thing off as a waste of time, but that’s a big mistake. Your top priority is to turn that Open House into leads – ones that will continue to multiply in the future. In this episode of This Week in Marketing, Jason Pantana shows you the five steps of p...
Nov 20, 2023•21 min
Over the course of this year, how many days did you stay in momentum? How many days did you fall off track, lose steam, or feel helpless? Our goal moving forward is zero days of lost momentum. In this Mindset Monday, I’ll show you how to maintain focus and always return to the plays that keep you shooting in the right direction.
Nov 20, 2023•1 min
