It doesn’t matter how much you make…. Breaking poor money habits and building healthy ones is the only thing that will get you the financial freedom you want. Money is hard to talk (or even think) about for a lot of people. It’s complicated and uncomfortable, and our spending habits often stem from our earliest experiences. But if you want to conquer any debt you may have and start saving MASSIVE amounts of money, it starts with breaking poor money habits and replacing them with wise ones. In th...
Nov 15, 2023•36 min
When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important topic deserves a special episode of This Week in Marketing. This week, Jason Pantana is actually the one being interviewed – by me! We’re talking about the 5 real estate marketing channels you need to succeed and build your brand in 2024. It’s been a whi...
Nov 13, 2023•24 min•Ep. 1075
Do you ever post a great piece of content and then feel defeated when it doesn’t get enough likes or engagement? There’s a big problem with the way that a lot of real estate agents view social media. In this episode of Mindset Monday, I’m talking about what it is and why you need to change the way you view your contributions on social.
Nov 13, 2023•2 min
What is a listing chain reaction? Let me explain… Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want the same. This is why people say that when one house sells, all the other houses on the block start selling too – because of the awesome marketing. On this episode of This Week in Marketing, Jason Pantana shares 20 listing promotion strategies that create...
Nov 06, 2023•23 min•Ep. 1074
If you’re running plays that aren’t working or justifying habits that aren’t serving you, why? The most likely explanation is confirmation bias. Your biases control the stories you tell yourself about what you can do, are willing to do, and are afraid of. In this Mindset Monday, we’re going to make a serious inquiry into what your biases are, then explore a better, truer story to tell yourself.
Nov 06, 2023•2 min
What comes to mind when you think of heroic action? For me, it’s Levi Rodgers. It’s not just the fact that he nearly died in combat while serving in the Green Berets. And it’s not just that he went from being a wounded veteran in a new city to running the largest real estate team it’s ever seen. What makes Levi a man of heroic action is not just one thing – it’s his lifetime dedication to acting on the largest scale possible to serve as many people as he can. In my book, that is the definition o...
Nov 01, 2023•20 min
Can you remember a time when your back was against the wall? We’ve all been there, but once we finally find our way out of those situations, we tend to forget about them. This is a mistake. In this episode of Mindset Monday, we’re digging back to those times when you had to tap into your inner reserves of strength. You’ll be amazed by what you find.
Oct 30, 2023•2 min
Have you heard the story of the greatest real estate transaction of all time? Not only is it an incredible story, but it says a lot about the kinds of opportunities you might be missing in this market. For this episode of the podcast, I’m sharing a clip from our recent Success Summit where Greg Schwartz, the CEO of TOMO, tells you the story of the greatest estate transaction of all time, and then explains how you can use its lessons in your own business. In less than 10 minutes, you’ll get a tot...
Oct 25, 2023•10 min
Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the attention and emotions of buyers and sellers. (Did you know that print mailers are SCIENTIFICALLY PROVEN to cause a greater emotional response?!) In this episode of This Week in Marketing, Jason Pantana talks with the President of Reminder Media, Luke Acree, abou...
Oct 23, 2023•40 min
Want to make 2024 the best year of your life? Start by getting uncomfortable. Human beings spend a remarkable amount of time and energy attempting to avoid discomfort. But why? I’d argue that intentionally making yourself uncomfortable is the only way to break through to the results you desire, and that’s what we’re discussing in this Mindset Monday.
Oct 23, 2023•1 min•Ep. 1073
You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about. The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I tal...
Oct 18, 2023•39 min
Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content. Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to find...
Oct 16, 2023•24 min
Have you heard of “$100k in 100 Days”? It’s a program that Jimmy Mackin and I are running with my coaching members to set more appointments and make an EXTRA $100k in commissions before the end of the year. We’re a few weeks in now, and the results we’ve been hearing from my coaching members are so amazing that for this Mindset Monday, I felt compelled to share one of the strategies with you. Keep in mind, this is just ONE of the proven plays out of the workbook and it only takes a few minutes t...
Oct 16, 2023•2 min•Ep. 1072
Superman isn’t coming to fix the real estate market; that’s just a fact. The only people who can fix the real estate market are informed, hard-working real estate agents and the clients they serve. And that’s not just coming from me – it’s coming from real estate legend Steve Harney, the founder of Keeping Current Matters. For this week’s podcast, I felt the need to share a clip from my recent Success Summit that should be required viewing for every agent. Steve Harney is answering some of the m...
Oct 11, 2023•38 min
The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards. History shows that when everyone else is pulling their advertising budgets, the companies who double down are the ones who shoot to the top. That means NOW is your moment to seize your marketplace and establish an undefeatable brand. In this episode of This Week in Marketing, Jason Pantana shows you some of the most impor...
Oct 09, 2023•15 min
We as business owners can have a funny way of viewing time. Everyone is hungry for immediate results, so we measure our potential and growth in terms of what we can accomplish in one or two years. But what if you expand your view to see further into both the past and the future? What did you build, and what are you building over time? That’s what we’re doing together on this Mindset Monday.
Oct 09, 2023•45 sec
Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling. While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into your co...
Oct 02, 2023•17 min
When you’re at the end of your life looking back, what will you think about the way you’re living your life right now? This is thought to live by because it completely changes the scope of things. I have a couple of ideas on how you’ll wish you lived, and I share them with you in this Mindset Monday.
Oct 02, 2023•2 min
You won’t find a more insightful real estate Q&A ANYWHERE than at the Success Summit. Thousands of agents of all different levels, from the newbies who just got their licenses to the titans running multi-million-dollar enterprises, come every year to have their most burning questions answered. We’re now in a time where agents are confused; they’re scared and need answers more than ever. That’s why for this episode of the Tom Ferry Podcast Experience, I want to share the real estate Q&A t...
Sep 27, 2023•47 min
The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even been possible before, one where you can innovate and blow away the competition with creativity instead of just marketing dollars. We’re in an AI world, and the agent who is ahead of the game will be the one who wins. On this episode of This Week in Marketing, Ja...
Sep 25, 2023•22 min•Ep. 1071
It’s not even October yet, which means that you have more than a 90-day cycle to not only finish the year strong but also set yourself up for success in the coming year. What you do right now can completely transform everything that came before it. In this Mindset Monday, I’ll tell you what it takes to finish strong.
Sep 25, 2023•2 min
This episode of the podcast is 25 years in the making. That’s how long I’ve known Keven Stirdivant – since he was a cocky 16-year-old kid asking for a job. Keven’s real estate journey is a crazy one, full of ups and downs, but what you’ll gain from hearing it is a crazy level of inspiration as you learn how a shift in mindset brought him to the top of his market. You’ll hear his inspiring story of losing everything when his father went to prison, being backed into a corner when he had his first ...
Sep 20, 2023•1 hr
Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers. But in order for that to happen, it has to actually make it into the inboxes of all your contacts. To ensure that happens, Jason Pantana shares his top four adjustments to your weekly email newsletter on This Week in Marketing. When you make these adjustments, you’ll...
Sep 18, 2023•13 min
You want change? You want a better life? Expect resistance. Better yet, plan for it, because great change does not come without resistance. In this Mindset Monday, I’ll show you how to handle the two types of resistance you need to plan for. And if you REALLY want to create change and join a community to help you conquer every obstacle, both internal and external, I’m excited to introduce you to a new challenge all our coaching members are taking on. It’s called “100k in 100 Days,” and it’s even...
Sep 18, 2023•1 min
What are the most common real estate questions that agents ask me and my coaches? They change every year. A large part of my job as a coach is to answer questions, so I’ve gotten into the habit of writing down every question that anyone asks me, whether it’s about the market, client interactions, today’s best marketing strategies, Ai, or anything else. A few days before Summit, I take this list of a thousand or so questions, study it, and then synthesize it down to what people are REALLY asking....
Sep 13, 2023•1 hr 21 min
Twenty years is a lot of memories. When I look back on all that time and what it means to me, I can’t help but feel profoundly grateful. Normally on Mindset Monday, I’d give you advice or encouragement, but this week, I want to talk about what all of you in the community have given me over the last two decades.
Sep 11, 2023•56 sec
Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the algorithms correctly, it’s possible to pump your content straight to those people in your area looking to buy or sell. To help you push your real estate video content to the right audience, Jason Pantana has three critical “S Factors” of social media video performanc...
Sep 11, 2023•18 min
If you want to get more listings, you first need to install unstoppable confidence in your mind and your actions. You can’t instill it over time; you need to install it today. There is a cycle that creates fearless action EVERY TIME and I’ve been using it for the past two decades. For all the real estate agents out there who want to generate more listings, make more money, and feel better about themselves, THIS is the way to do it. In this clip from my recent Success Summit, I share with you the...
Sep 06, 2023•59 min
When I hear real estate agents saying there are no opportunities in the market, I say that’s a self-pitying mindset. The fact is, there is a MASSIVE amount of commission dollars to be had this year. It just might not be you who gets them… unless… In this Mindset Monday, we’re going to get very clear on who is going to step up and succeed in today’s market.
Sep 04, 2023•1 min
It’s a fact: the recruiting practices you use when building your team will determine the quality and compatibility of the talent you attract – and therefore how much money you make. Because if real estate is all about population and growth, running a brokerage is about just one thing – having quality people to sell more houses. Emily Kettenburg has been in real estate for 30 years, and today she’s helping thousands of teams recruit thousands of agents. Chris Giannos is the CEO of Humanize.io, an...
Aug 30, 2023•49 min
