Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you're looking for content ideas, implementation strategies, or how to drive business through DM conversations – Jason has covered it all. That’s why for this episode, Jason has selected some highlight moments from the last year covering the best social media strategies for real estate age...
Aug 28, 2023•18 min
If you want to succeed in your business, make money, and live the life you desire, it all comes down to the number of appointments you go on. Appointments are the lifeblood of our business. But how many conversations do you need to have to get just one appointment? Across all my clients, there’s one number that comes up, and it might be the secret to success. That’s what I’m talking about on this Mindset Monday.
Aug 28, 2023•2 min
Why is it that two people can enter the same career on the same trajectory and one flourishes while the other remains stagnant? It’s often a matter of exposure. One was exposed to the wisdom, guidance, or inspiration they needed, while the other was left on their own. In this episode of Mindset Monday, we’re talking about how you can get the exposure you need to charge forward.
Aug 21, 2023•2 min
Plainly said, Ai for real estate agents is a miracle. It’s your way of getting a lot more done in a lot less time. Take Mark Pattison for example. He’s running a monster team (PorchLight Realty – 68 agents) while also starting a liquor brand, a coffee brand, and several other businesses. There aren’t enough hours in the day to manage everything he’s responsible for… That’s why he leverages an impressive Ai tech stack to supercharge his productivity and act as if there were several of him. In thi...
Aug 16, 2023•32 min
If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way. You know that in real estate, relationships are everything. This is especially true when it comes to agent-to-agent referrals. So how do you find and foster these money-making agent-to-agent relationships? In this episode of This Week in Marketing, Jason Pantana shows you six channels for doing just that. He’ll help you build a network of like-mind...
Aug 14, 2023•22 min
Imagine if your life was so easy that you never failed at anything… Imagine that all your deals closed perfectly without any effort and you could just sustain that for years… Would you feel strong? Would you feel inspired? Challenge is a gift, and in this episode of Mindset Monday I’ll show you the mindset adjustment you need to embrace it.
Aug 14, 2023•1 min
You need a real estate action plan if something isn’t working in your business. Change doesn’t come from wishful thinking or running the same old plays. It comes from calculated thoughts and an intentional mindset – and that requires a plan. In this episode of the Tom Ferry Podcast Experience, I have mega-successful team leader and coach Doug Edrington to help you build your real estate action plan for getting back on track when you feel like you’re floundering. As someone who has been in the bu...
Aug 09, 2023•28 min
Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work. Getting “found” and “preferred” more often by Google requires intentional effort. And in today’s episode of This Week in Marketing, Jason Pantana goes deep into the weeds with 9 Google Business Profile “cheat codes” designed to improve your real estate Google search ranking. A word of warning: The adv...
Aug 07, 2023•24 min
Finding inspiration isn’t hard if you know where to look – and where to NOT look. You have to know where to go because inspiration is what will carry you through those moments when you’re not motivated and don’t know what to do. Don’t wait for it to come; go get it yourself. I’ll show you where in this Mindset Monday.
Aug 07, 2023•1 min
A real estate team is like a scientific chemistry experiment. You’re combining a bunch of different elements to try to create a beautiful result. But sometimes the chemicals might react in a way you didn’t expect and explode. When this happens, your survival depends on the precautions you set in place, and that’s what we’re talking about on this episode of the Tom Ferry Podcast Experience. I have two awesome real estate team leaders Daniel Dixon and Meredith Fogle, who have been through quite a ...
Aug 02, 2023•34 min
Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are disappearng today. On the on hand, this is a good thing for protecting our privacy. But on the other, data tracking in digital marketing is how we were able to make our content truly effective. Is there a happy medium of the two that everyone can be happy ...
Jul 31, 2023•34 min
If you’re a real estate agent who follows my channels and hears what I have to say, you know what you need to do in your business. I believe that you already know what will solve the issues you’re having. So if you KNOW what to do and nothing is happening, what’s the problem? I bet you know the answer to that too. I sure do. It’s what we’re talking about in this Mindset Monday.
Jul 31, 2023•56 sec
Digital real estate events are HOT right now – trust me, I do a lot of them. And one of the best things about them is that you can customize your events to suit your goals. Mary Bartos uses digital real estate events for more than just attracting leads. In scaling her team, events have played a vital role in her recruiting process. And in this episode of the podcast, I talk with Mary about how she’s leveraging platforms like Zoom to host webinars that are pulling in both referrals and new agents...
Jul 26, 2023•24 min
Let’s get this straight – you’re writing your Instagram bio for generating leads. You’re not writing it for explaining yourself or being cute. As a real estate professional, your goal is to show leads who you are and position them to like you, trust you, and take the next step toward working with you. In this episode of This Week in Marketing, Jason Pantana shows you how to craft a wildly compelling Instagram bio for generating leads. He takes you line by line through the process of structuring ...
Jul 24, 2023•20 min
This is the life you have. You can do anything you want with it. And if there are going to be natural struggles no matter what, why wouldn’t you go for something insanely big? There are two things that lead to a massive breakthrough. You only need one of them, and in this Mindset Monday, I’m going to show you what they are and how to create the right one.
Jul 24, 2023•2 min
In a low inventory market, getting the listing appointment can be almost as challenging as closing the deal. We’re in such a competitive space that real estate agents are getting shut down before they even have a chance to show what they’re capable of. Have you reached out to a withdrawn or expired listing and heard that they’re staying put because they’re waiting for the market to change? If you have, I’m sitting with three MEGA Rockstars who between them are set to close 500 listings by the en...
Jul 19, 2023•38 min
There are a lot of reasons to upgrade your email marketing strategy… For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be. In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more lo...
Jul 17, 2023•32 min
Are there things you know you should have finished but you keep putting them off? The bad news is it’s only going to get harder, because the more open loops you have, the more your performance suffers. In this Mindset Monday, I show you the first step to closing those loops. Hint: it’s a question and you may already know it, but that doesn’t make it any less powerful.
Jul 17, 2023•1 min
If you’re running a team or planning to, the calls you need to be making are recruiting calls. Because if you’re serious about scaling your business and serving more people, your agents are your clients – and other agents are your prospects. Lisa Chinatti was already a super successful team leader at the beginning of this year, but something I said at our past Elite Retreat event struck her. She realized that she wasn’t immune from making her calls every day. The difference between her and her t...
Jul 12, 2023•31 min
Did you know that there are rules of real estate marketing? By that, I mean there is a set of principles by which marketing works to achieve its intended effect, and if you understand and follow these principles, you’re almost certain to get what you want (more leads). And if you don’t follow them? Well, I guess you could just call that experimenting. In this episode of This Week in Marketing, Jason Pantana is going to shine a light on the seven unwritten rules of real estate marketing, because ...
Jul 10, 2023•15 min
As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it. That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down. If Jen and Chris don’t inspir...
Jul 05, 2023•31 min
Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should. Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by impl...
Jul 03, 2023•5 min
182 days… That’s what we have between now and the finish line. Regardless of how you did in the first two quarters, now is the time to buckle down and run the plays that will reach your goals, because there is still time. In this Mindset Monday, I’m talking about what you’re going to do in the next two 90-day cycles to finish the year strong.
Jul 03, 2023•2 min
Ever feel like your confidence has taken a dip and you don’t know how to get it back? The answer may be easier than you think, and you already have everything you need. It’s all about the way you carry yourself – the way you move. And in this Mindset Monday, I’m going to tell you the movements that help you get your swagger back.
Jun 30, 2023•2 min•Ep. 1070
When the inventory is this scarce, you need to multiply every real estate listing you have. And by that, I mean leveraging one listing into opportunities for many more. This week, I’m continuing my conversation with Jeff Mays and Jason Pantana with a hyper-focus on how to multiply every real estate listing by launching it in the right way. To do this, we’re covering: The best time to launch a listing How to market your Open House for optimal success Turning your database into raving fans And mor...
Jun 28, 2023•18 min
What stops you from making videos? I’m willing to bet it’s fear of the camera. Jason Pantana, one of the greatest social media marketing geniuses working in real estate today, says that in his experience, fear of the camera is what is holding agents back from their highest potential. Because today, social media demands more content of you than ever before. In this short clip from our Elite Retreat event, Jason shared the most important mindset shift you can make to get out of your head and conqu...
Jun 26, 2023•10 min
What do winners always do that makes them winners? It’s not knowing the right answers every time. I’ll give you a little hint… it’s about flexibility and one particular word that fortifies their mindset every time they use it. Find out what it is in this Mindset Monday.
Jun 26, 2023•1 min
As a real estate agent, confidence and certainty are everything. They’re not only what you feel after you close a deal but what’s required for you to land the deal in the first place. Right now, in our industry, there is a confidence and certainty crisis… I’m talking with agents who are feeling so displaced, so lost, and frankly so depressed that they’re considering giving up. And if you know me, you know how seriously I take that. For those who feel that way, this episode of the Tom Ferry Podca...
Jun 21, 2023•33 min
What are the real estate marketing musts that every new agent needs to be running right now to establish themselves and compete in the big leagues? That’s the question that Jason Pantana is answering in this episode of This Week in Marketing! In this market, new agents have the odds stacked against them, but the 10 real estate marketing musts that Jason is about to show you are certain to level the playing field and have you winning over sellers despite a lack of experience. And what if you’re n...
Jun 19, 2023•25 min
If you want to succeed big, you’re going to fail. It’s part of the process. The problem with failure is that people let it kill their enthusiasm. It takes sustainable enthusiasm to push through those necessary failures and triumph in the end. And cultivating sustainable enthusiasm is what we’re talking about in this Mindset Monday.
Jun 19, 2023•1 min
