What is the greatest competitive advantage in modern economy? Seems like a loaded question, doesn’t it? But if you ask Shawn Achor, one of today’s leading researchers in the field of positive psychology, the answer is very simple – happiness. That’s right… Turns out that starting with happiness might just be the key to unlocking your greatest competitive advantage, making you more productive, influential, and successful. So, how do you unlock happiness before achieving your desired success? That...
Jun 14, 2023•30 min
If you’re working your database, hopefully you’re familiar with the tactic of sending an unsolicited real estate CMA. While that’s a killer strategy, did you know there’s an even better version? An Annual Equity Review is potentially one of the best ways to provide a ton of value, showcase your expertise, and get your database leads actually excited to make a move. So why aren’t more agents doing them? In this episode of This Week in Marketing, Jason Pantana talks with lead generation master Dav...
Jun 12, 2023•23 min
We’re in a new real estate market. It’s either going to excel you to greatness or it’s going to destroy you. To be completely honest, right now I’m not sure everyone is cut out for it. The question is… are you? That’s what this episode of Mindset Monday is dedicated to helping you find out. I’m going to tell you exactly what you need to be doing to put that fire back in your belly which is going to separate you from the agents who are struggling right now. The fact is, real estate agents are lea...
Jun 12, 2023•2 min
What’s the difference between the best real estate agents in the world and the rest of the real estate agents in the world? Is it how much money they make and the influence they hold over their communities? Well, that’s part of it… But before any of that, there are eight things that the best real estate agents in the world all have in common which got them to where they are now. For this week’s podcast, I want to share with you a clip from last year’s Success Summit where I take the audience thr...
Jun 07, 2023•28 min
What is a summer real estate takeover? Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent… While everyone else is going on vacation and bringing their marketing with them, you have the chance to sweep in and sweep up the business by doubling down on the most effective marketing. In this episode of This Week in Marketing, Jason Pantana shows you the four power moves of an effective summer real estate takeover. ...
Jun 05, 2023•18 min
The world is going to squeeze you. Interest rates, home prices, everything else on top of that… It’s always something. But how do you react when you feel the squeeze? The answer to that is what makes the difference. In this Mindset Monday, I’m going to show you a better way to react when you feel the squeeze begin to tighten.
Jun 05, 2023•2 min
Today's market requires more from agents than just understanding home prices. You need to understand why home prices are rising in some areas and dropping in others, and what it means for the people who still need to move. It’s all about finding correlations in the story so you can be the agent who creates your own inventory instead of waiting for it to appear. On this episode of the Tom Ferry Podcast Experience, I’m talking with the King of Real Estate Data, Keeping Current Matters Founder Stev...
May 31, 2023•58 min
Have you ever heard of real estate fame assets? Just from a first impression, it might not sound like what you need right now. You probably got into real estate to get rich, not famous. But in a market like today’s, where people are only looking to work with the BEST, gaining notoriety is your path to getting rich. That’s what Jason Pantana is talking about in this episode of This Week in Marketing: real estate fame assets, what they are, how you can find yours, and how to use to them boost your...
May 29, 2023•19 min
What do you want? A lot of things, I bet. We all want to make more money, be in better health, and have happier relationships… But those can be vague desires. Because when you really want something – like really, truly crave it – it lights a fire that can’t be stopped. In this episode of Mindset Monday, I’m going to show you how to light that fire to get what you really want.
May 29, 2023•1 min
People ask me all the time what my best advice for real estate agents is in today’s market. In this short episode of the podcast, I’m going to share it with you, and you might not like the answer, but it is what it is. It’s only six minutes, so if you’re a real estate agent, now’s a good time to watch it.
May 24, 2023•7 min
What is real estate micro farming? When the market is slow and the listings are low, the agent who wins the listing is always the agent people TRUST. Geo farming is a brilliant way to get everyone in a given area to know you and like you… But if you want trust, you need to take it to a micro level – and that means real estate micro farming. In this episode of This Week in Marketing, Jason Pantana breaks down a style of geo farming that too few agents know about. Real estate micro farming is abou...
May 22, 2023•22 min
Have you ever heard the saying that nothing worthwhile comes easy? As someone who studies success, I can tell you that it’s true. With the market as it is right now, many agents are struggling. But if that’s you… “struggling” doesn’t have to mean “suffering.” I’ll show you why in this Mindset Monday.
May 22, 2023•1 min
In this episode of the podcast, I’m talking with superstar Kirsten Jordan about three rules for managing your life at work and at home. Real estate agents have busy lives… Kirsten Jordan has an INSANELY busy life. Between running a mega real estate business across multiple NYC burrows, raising three kids, having a husband who commutes to Europe often, and being on a little show called “Million Dollar Listing,” you’d expect her to say there aren’t enough hours in the day. And yet she doesn’t… Bec...
May 17, 2023•48 min•Ep. 1068
The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business. Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it? There are effective ways to warm up your cold real estate database cont...
May 15, 2023•16 min
Do you want to be a shot caller? Sounds like a pretty cool thing to be, doesn’t it? Becoming a shot caller in your environment and in your life isn’t nearly as difficult as people make it out to be. It’s just about taking shots, for good or for bad. In this Mindset Monday, I’m going to tell you the simplest and most effective way to do just that.
May 15, 2023•58 sec•Ep. 1069
You don’t need to be a real estate agent to want to know how to save on taxes, invest in real estate, prepare for retirement, and better manage your money… But if you are a real estate agent and want to know how to do all those things, then this very information-packed episode of the Tom Ferry Podcast Experience is for you. I’m talking with tax attorney and investor Toby Mathis about how to save on taxes and much more, including: The best business structure to file The benefits of investing vs. ...
May 10, 2023•47 min
In this episode of This Week in Marketing, Jason Pantana talks with real estate leaders Katie Day and Ken Pozek about what it takes to get more social media leads and how to identify the best ones through DM conversations. Katie and Ken are social media masters who drive a ton of business directly through their chosen platforms – Katie through Instagram, and Ken through YouTube. They’re going to show you their secrets for: Creating conversation-starting content Identifying the client avatar of y...
May 08, 2023•31 min
Before you get into action, you need to know what you’re doing. Life will try to pull you in a million different directions, and if you don’t know where you’re headed, you’re likely to wander off course. But there’s a better way to stay on track, and it’s what I’m talking about on this Mindset Monday.
May 08, 2023•1 min•Ep. 1069
You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence. On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands. Malte ran a survey with 1,000 of h...
May 03, 2023•47 min
Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy. In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distri...
May 01, 2023•26 min
This is the time of the year when you need to take a moment to pause and take a hard look at who you are and how you’re showing up for yourself. It’s time to ask yourself some serious questions and that’s what we’re going to do in this Mindset Monday.
May 01, 2023•55 sec
This is a story about transformation, transition, and overcoming impossible odds. After barely surviving a Humvee explosion in Iraq, Levi Rodgers found himself burned, physically and mentally wounded, broke, unable to work, and in a city he’d never been to before. Today, Levi is the top real estate agent in San Antonio, TX, with a team of 240 agents selling close to 2,700 homes a year. In this episode, I sat down with Levi to talk about his time as a Green Beret, the near-death experience that c...
Apr 26, 2023•50 min
Every real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have. For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way. In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use four marke...
Apr 24, 2023•21 min
Yes, the market is hard right now. Yes, you might be experiencing more challenges than you ever have before. But why would you complain about that? If you look at every great story told throughout time, they all have one thing in common – the hero begins in the same position you’re probably in. On this Mindset Monday episode, I give you something to say to yourself every day to change your perspective and control where your story goes.
Apr 24, 2023•1 min
Right now, almost no one can argue that we are in a volatile real estate market. You’ve heard all the buzzwords: inflation, interest rates, a lack of inventory, a dozen offers on the one listing in town… Times are rough, my friends. But as someone who has been in this business through the extremely brutal real estate market of 2006-2008 and led agents to continue to scale through it, I know that there are four golden rules for these times. On this episode of the podcast, I’m joined by one of the...
Apr 19, 2023•47 min
Apr 17, 2023•32 min
When you’re struggling to find your focus, how often do you try to add something new to get it back? I see agents doing this all the time – adding a new system or tool which just makes it harder and harder to cut through to what you need to be doing. But there’s a better solution, and it’s a whole lot simpler. Find out what I mean in this Mindset Monday.
Apr 17, 2023•1 min
Are you familiar with the T3 Sixty Annual Trends Report? Because you should be. Every year, this industry leading brokerage consultancy releases a report covering all the vitally important real estate trends that agents need to know. This document is a data powerhouse that agents can use to establish themselves as the knowledge brokers in their markets. On this episode of the podcast, I’m joined by T3 Sixty CEO, Jack Miller, who is going to help me dive into the most important real estate trends...
Apr 12, 2023•48 min
The marketplace is changing… Selling a house today is a lot harder than it was yesterday, and on top of that there’s some news which has the potential to change our entire industry. If you ask me, or any of the top real estate coaches out there, now is the moment when you need to adjust your marketing to be hyper-focused on getting listings. So, what are the best listing attraction marketing strategies being used today? On this episode of This Week in Marketing, Jason Pantana sits down with two ...
Apr 10, 2023•37 min
Pain gets a bad rep. People feel pain when they’re at their lowest, when things are going wrong and they’re where they don’t want to be. That’s probably why when they start working towards something and the pain naturally arrives, they give up. But this is a mistake. You need to embrace the pain. And I’m going to show you how to in this episode of Mindset Monday.
Apr 10, 2023•58 sec
