The world is NOISEY right now. There’s a lot of different voices saying a lot of different things about the market, the economy, and beyond. So, when it comes to your real estate marketing videos, how do you know what conversation topics are going to cut through the noise, grab the right audience, and generate business? How do you know what to say? Well, this week on the Tom Ferry Podcast Experience, I’m talking with two guys who are really good at knowing exactly what to say – one of them even ...
Apr 05, 2023•40 min
Google is the ultimate tool that every real estate agent MUST be using if they want to be the top in their area. The only problem is all the best agents are already using it wisely and not everyone can rank at the top. So, if you want to compete with the best, it’s going to take some advanced Google Business Profile optimizations to get you there. When I say advanced, I’m talking about the kinds of things that other agents aren’t doing – or even thinking of – that are going to make Google choose...
Apr 03, 2023•22 min
Welcome to Q2. Regardless of how you did in Q1, now is your opportunity to narrow in your focus and make a stellar impact on the rest of your year – because the moves you make RIGHT NOW matter more than any other time. Wondering what moves you should make? There are three you need to prioritize over everything else, and those are what I give you on this Mindset Monday.
Apr 03, 2023•1 min
In this week’s episode of the podcast, we’re talking about real estate investment for beginners. How can you go from a having no money and working on your own to making smart investments with partners you trust? To help me answer this question, I have two absolute Rockstar investors, Eric Eickhof and Kirk Kessel. Both Eric and Kirk got started at extremely young ages (Eric was only 20 when he bought his first property) and proved that it doesn’t take having a fortune saved up before you can star...
Mar 29, 2023•44 min
What does it take to be the real estate thought leader in your area? You need to help dispel misinformation, ease fear, and highlight the opportunities happening now in the market. But also, more importantly, you need to be seen on a massive scale and generate consistent engagement. A perfect example of this is Shannon Mangin of the Lake Travis area of Austin, TX – and you might recognize her. Shannon has appeared on This Week in Marketing previously about the hacks she’s using to convert leads ...
Mar 27, 2023•31 min
Where do results come from? Do they come from your environment? Your situation? Are they something that just happens to you? Or are they something that you and only you are in control of, regardless of your environment? In this episode of Mindset Monday, I’m going to tell you two simple things that give you the power to produce results, regardless of what’s going on around you.
Mar 27, 2023•42 sec
As an agent, the most important thing that you can learn right now is how to get more listings. Everything else comes second. Then the question is, how do you learn that? The answer: you learn from the best agents in the business, those agents who are listing hundreds of homes every year. On this episode of the Tom Ferry Podcast Experience, I’m talking with powerhouse team leaders Jill Biggs (600 listings a year) and Jamie McMartin (500 listings this year) about their top strategies for attracti...
Mar 22, 2023•35 min
Have you ever had something to do, maybe something as simple as sending an email or posting a video, and just found yourself unable to get it perfect? Maybe it’s some minor detail holding you back. But more likely, this is just fear and resistance showing its ugly face. When this situation arises, I have some advice for how to move the needle forward, and that’s what you’ll get in this Mindset Monday.
Mar 20, 2023•1 min
My dad used to always say that there were only a few true legends in our space and one of them was Patricia Fripp. She’s a Hall of Fame Keynote Speaker and the first ever woman President of the National Speakers Association, who has taught millions of people around the world how to give better presentations and find their confidence. This week on the podcast, I have the honor of sitting down with the legend herself, Patricia Fripp to talk about how real estate agents (or anyone for that matter) ...
Mar 15, 2023•18 min
Resistance comes for all of us sometime or another. And when it does, how are you going to be ready? You need to have your mind equipped to recognize it and a mantra to fuel your ability to persist through it. That mantra is what I’m going to give you in this episode of Mindset Monday, so check it out here.
Mar 13, 2023•52 sec
Your Google Business profile is one of the most powerful tools for any real estate agent. It’s your internet base of operations, your center of SEO, and how you’ll get found by more people than ever before.But… It’s not without issues… When dealing with a complicated algorithm like Google’s technical problems can arise, such as… Your reviews not publishing You don’t have a physical address to put down Your account is unexpectedly suspended Your posts keep getting rejected In situations like thes...
Mar 13, 2023•17 min
What is preventing you from creating generational wealth? I’m not talking about you making more money or hitting the jackpot – I’m talking about building serious wealth that will survive you when you’re gone. As a coach to some of the top real estate agents in the world and a lifelong student of business mentored by some of its greatest minds, I’ve seen where true wealth begins. I’ve studied the successes, learned from all the failures, and I’ve found eight things that all wealthy people do, and...
Mar 08, 2023•1 hr 16 min
If you’re not behaving like the person you want to be, if you’re striving for something but continually letting yourself down, it’s time to look at your motivation. I always say that when you find your “Why,” you find your way. And so, in this episode of Mindset Monday, I’m going to help get you back on track by giving you a strategy for finding your purpose.
Mar 06, 2023•2 min
Social media is HUNGRY for video content. It seems like every day the feeds get more and more crowded. So how is it possible for busy agents to take advantage of the unparalleled exposure that social media video can offer without spending all their time producing it? You need video ideas for real estate agents that are easy, effective, repeatable, and… yeah… vertical! That’s exactly what Jason Pantana has in this episode of This Week in Marketing. He’s going to give you three of the easiest and ...
Mar 06, 2023•16 min
On this episode of the Tom Ferry Podcast Experience, I have two of the greatest marketing minds in the industry, Byron Lazine and Jason Pantana, to discuss one thing: what’s working TODAY in social media for real estate agents. In just under 24 minutes, Byron, Jason, and I are going to take a deep dive into: The best social media platforms for real estate agents Where agents might be wasting their time on social High-level strategies for YouTube, Instagram, and TikTok The social media content th...
Mar 01, 2023•25 min
Everyone wants to be their best self, but then why do they put so much effort into being “normal?” If you want to be your best self, you can’t be following the crowd or aspiring to the best version of someone else. In this episode of Mindset Monday, I’m talking about the trick to finding the authentically best version of who you can be. Check it out here.
Feb 27, 2023•1 min
How often do you hear someone talking up their own greatness and you actually believe them? Probably not often… But when dozens of other people are going out of their way to leave online reviews, it’s hard to not want to work with an agent like this! So, if you want to be like that second agent, you need to know how to ask for customer reviews in the right way. On this episode of This Week in Marketing, Jason Pantana gives you a full rundown on everything related to getting reviews from your cli...
Feb 27, 2023•21 min
You may have heard that this isn’t a good market for young real estate agents to make their start. But if you believe that, then you need to hear how 20-year-old Vincent Kessel managed to go from nothing to $15 million in volume over just 12 months. Vincent may be son of a real estate giant, but he got no help from his dad (not even a job) and moved to a new city where he knew no one to build his reputation from the ground up. In this episode of the Tom Ferry Podcast Experience, I sat down with ...
Feb 22, 2023•17 min
So you had a bad day… No one cares. So you don’t feel like performing today… No one cares. This isn’t meant to be mean or insensitive. It’s meant to be encouraging, because once you realize this, it’s easier to see where your energy is better focused. In this episode of Mindset Monday, I’m going to show you the mindset hack for getting tough.
Feb 20, 2023•2 min
ChatGPT is taking the world by storm. But the verdict is still out on what it is capable of and the extent of its uses across different industries. In your case, ChatGPT might just be one of the most powerful timesavers ever invented, especially when it comes to SEO for real estate marketing – if it’s used in the right way. On this episode of This Week in Marketing, Jason Pantana is talking with ChatGPT & SEO expert Dennis Yu about harnessing this tool to boost your presence, enhance your co...
Feb 20, 2023•29 min
Real estate referrals… The golden gift that keeps on giving. Referral clients come in already knowing, liking, and trusting you based on what you did for someone they care about. So how do you build your business around generating real estate referrals? The key is to center everything you do around the client experience. In this episode of the Tom Ferry Podcast Experience, I talk with Austin, TX superstar team leader Lisa Munoz about her unique business model which aims at delivering clients nex...
Feb 15, 2023•53 min
Have you ever been running full-on towards your goals and then suddenly it feels like there’s a parachute on your back slowing you down? Overcoming resistance sometimes seems like one of the hardest things we could ever do, because we’re, well, resistant to doing it! But it’s actually a lot simpler than you think, and I’ll show you how in this Mindset Monday.
Feb 13, 2023•2 min
Being successful at real estate video takes a lot of things: courage, authenticity, a genuine need to help your community – and it sure doesn’t hurt if you find the perfect real estate videographer to partner up with. Before coming into real estate, Shane Burgman spent 10 years as a nuclear missile technician for the U.S. Navy, so you could say he already had the courage and the urge to help others. But over the last eight years, Shane has found major success by capturing his authentic voice on ...
Feb 13, 2023•26 min
Every agent in the country wants to know one thing above anything else, right now: how to get more real estate listings. As technology evolves and trends change, the answer to that question seems to be changing all the time. So, to figure out what is working to attract listing leads right now , I had to turn to three of the best real estate marketers in the business. In this episode of the Tom Ferry Podcast Experience, I spoke with super Rockstar team leader Lisa Chinatti , Curaytor CEO Jimmy Ma...
Feb 08, 2023•1 hr 7 min
What are the best real estate marketing campaigns aimed at doing for you? How about attracting more sellers and taking more listings? Particularly right now, listings are your lifeblood. Because the agent who lists is the agent who lasts. In this episode of This Week in Marketing, Jason Pantana is going to give you the seven best real estate marketing campaigns to you need to attract more sellers. And keep in mind that these are each campaigns , so you don’t need to be working them all at once. ...
Feb 06, 2023•27 min
Let’s define the word “working.” For some, working is a serious of frustrating and administrative tasks that eat up a lot of time and don’t provide much in the way of results. But my friend and client Tim Smith defines working as doing two specific things – because those are the things that make money. Find out what they are in this episode of Mindset Monday.
Feb 06, 2023•1 min
How can you create trust and likability on a massive scale grow your real estate business? Likability doesn’t come from being perfect. Rogers Healy will tell you that. He failed the real estate exam 21 times. (And that’s not me being mean, because I think he mentions it like 21 times in this podcast episode). But today, Rogers is not only running the largest independently owned real estate company in the state of Texas, but he also has a beautiful family and a well-balanced life. In this hilario...
Feb 01, 2023•43 min
Six steps… That’s how close you are to death in every single thing that you do. Death is all around us, all the time. So, let’s flip the script and focus on living the life you desire now. Are you waiting for an invitation to live your best life? If so, consider this episode your starting point.
Jan 30, 2023•1 min
Why is it so important for you to get more views on YouTube? Because YouTube is more of a search engine than a social media… That means that when someone searches for your type of content, they’re likely ready and willing to do business! In this episode of This Week in Marketing, Jason Pantana is going to give you the genius-level course you need to get more views on YouTube and generate more business. He’ll show you how to work the algorithm, provide a couple of case studies, and then give you ...
Jan 30, 2023•21 min
When times get hard and no one knows what to do, there is always one strategy that real estate agents can fall back on – running plays that work. I’m talking about plays that are proven to work again and again, each time you run them. Because if success in real estate only comes down to the play that you run, regardless of market conditions, you can’t afford to be making stuff up as you go along. On this episode of the Tom Ferry Podcast Experience, I’m going to talk to you about the importance o...
Jan 25, 2023•14 min
