TN111: How to keep attention and attract clients when you explain what you do

Do you sometimes hesitate or struggle when you have to describe effectively your business in a networking event or on your marketing materials (ex: website, sales page, brochure?) You do not have to worry about this anymore!

“Knowing the exact vocabulary that your clients use to express their needs is key!”

In this episode, I will share with you very practical templates you can use to describe your business, product or service and attract more clients or referrals! What you will learn:

• What is the preliminary exercise to do before promoting your business
• What are the 4 types of information you need to give when you describe your offer
• Why you should use the term “promise” instead of “elevator pitch”
• How to create your “promise” statement and describe your product or service to attract clients
• How to describe what you do when you are not talking to a potential client but still encourage referrals
• How to use the “promise” template when networking
• How to use the “promise” template on your salespage

This episode is also available in a blog format Click here to read the article. Resources and inspiration:

• Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
• TN95: How to create free content that will grow your portable business
• TN97: How to find your niche & become the go-to-expert – Marielle Evertsz

Take Action Right Now

• Download your free templates to describe your business effectively and attract clients! Click here
• Did you learn useful tips in this episode? Please share your feedback below!