The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice - podcast cover

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice

The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practicewww.brightervision.com
The Therapist Experience Podcast provides marketing & business lessons for therapists, counselors, psychologists and coaches in private practice. Once a week, Perry Rosenbloom from Brighter Vision, the worldwide leader in custom therapist website design, interviews a successful therapist in private practice. The Therapist Experience provides you with a full MBA in private practice building, and it’s everything you wish you had learned in grad school but they never taught you. We discuss everything from private practice marketing, the entrepreneurial journey, income streams, the importance of niching down, what to charge per session, how to use technology to grow your practice, and the roller coaster of being a business owner. Learn from other mental health professionals about what worked for them in marketing their private practice and their overall entrepreneurial journey, so you can grow a thriving private practice yourself! They share their mistakes, heartaches,
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Episodes

TTE 107: Using Referral Marketing to Grow a Practice to a Waitlist in 6 Weeks

Not every practice starts out on the right foot, but some take off like a rocket. Danielle Swimm grew her fresh-faced practice into a successful business with a waitlist, and she did it in only 6 weeks. Now she wants to show you how she did it. You won't want to miss this one! The post TTE 107: Using Referral Marketing to Grow a Practice to a Waitlist in 6 Weeks appeared first on BrighterVision.com ....

Jul 24, 201834 min

TTE 106: What is Modern Therapy & How Do We Do It Well?

A lot of the advice therapists receive nowadays only focuses on serving clients, but Katie & Curt are part of the new wave focused on supporting YOU, the therapist. They know happier therapists make happier clients! And they're making some big movies this autumn to change how therapists look at their industry. You won't want to miss this one! The post TTE 106: What is Modern Therapy & How Do We Do It Well? appeared first on BrighterVision.com ....

Jul 10, 201831 min

Writing Roundtable: Let Your Personality Shine – Using Storytelling in Your Private Practice Content

In our final Writing Roundtable interview, Kate & Katie talked to us about the importance of using your writing to lead your potential clients through an emotional journey that always ends with YOU. If you need more clients, don't miss this episode! The post Writing Roundtable: Let Your Personality Shine – Using Storytelling in Your Private Practice Content appeared first on BrighterVision.com ....

Jul 03, 201833 min

Writing Roundtable: How Writing an Amazon Best Seller Changed Mercedes’ Private Practice Forever

From a total caseload transition to popular speaking engagements, Mercedes’ bestselling book has super-charged her practice. But you don't need a bestseller to get a practice boost! Listen in to learn how Mercedes changed her life & practice. The post Writing Roundtable: How Writing an Amazon Best Seller Changed Mercedes’ Private Practice Forever appeared first on BrighterVision.com ....

Jun 26, 201830 min

Writing Roundtable: How to Make Giveaways That Get You More Clients

You should never underestimate the power of a great giveaway. Joe Sanok sat down with us for this week's Writing Roundtable interview to teach us how to get the most out of a giveaway, and other modern tips for targeting your ideal client. The post Writing Roundtable: How to Make Giveaways That Get You More Clients appeared first on BrighterVision.com .

Jun 19, 201837 min

Writing Roundtable: It Doesn’t Have to Be Hard – Have Fun With Creating Content

Julie Hanks understands how big of a platform blogging can be. Break yourself out of your funk of long-winded articles! Listen in with us and learn why some of Julie's most successful blog posts are just a paragraph with a link for a file download! The post Writing Roundtable: It Doesn’t Have to Be Hard – Have Fun With Creating Content appeared first on BrighterVision.com .

Jun 12, 201828 min

Writing Roundtable: How to Not Write “Blah” Blog Posts

Laura Long is the writer you dream of being. Her strong voice and no-holds-barred mode of giving advice draws readers to her blog by the droves (the expert private practice advice doesn't hurt, either). In short, Laura's a badass. When we sat down with her for our Writing Roundtable, Laura talked to us about how important a distinctive and consistent writing tone is to attracting your ideal clients, why you shouldn't be afraid to develop a niche, and just generally how to kick-ass with your writ...

Jun 05, 201834 min

TTE 100: How My Mother-in-Law & Her Business Partner Built a Group Practice with 17 Therapists, 2 Addiction Specialists, 7 Support Staff & 3 Offices

About 25 years ago, my mother-in-law, Cindy Falor, knocked on the door of the therapist in her future building and said, "I'm either going to move in next door to you and be your competition, or we are going to join forces." Today, Cindy and her business partner Tony Fiser, are the owners of Breakthroughs, a group practice with 3 offices, 17 therapists, 2 addiction specialists, and 7 support staff. This is their Therapist Experience of growing Breakthroughs into the immensely successful group pr...

May 29, 201844 min

TTE 99: Rob Reinhardt, The Renaissance Human – How to Use Describe in Your Private Practice

Have a private practice of the future! This week, we caught up with Rob Reinhardt about some of the latest technology and popular tools for you to use in your practice. Get the latest for therapists on everything from "Describe Cards" to "Kickstarter." The post TTE 99: Rob Reinhardt, The Renaissance Human – How to Use Describe in Your Private Practice appeared first on BrighterVision.com ....

May 22, 201834 min

TTE 98: How Tiffany McLain Changed Her Money Mindset to Charge $280 Per Session… And How You Can, Too

Every private practice therapist struggles with pricing their services at some point or another. What's too high? What's too low? Join Tiffany McLain on The Therapist Experience this week to learn why that dream price is NOT too high for you. The post TTE 98: How Tiffany McLain Changed Her Money Mindset to Charge $280 Per Session… And How You Can, Too appeared first on BrighterVision.com ....

May 15, 201833 min

TTE 97: How to Grow Your Practice from Zero to 5k Per Month

This week, Samara Stone shares with us key tips on how to grow your client-less private practice into a thriving, 5k-a-month practice and shares with us how she went from braiding hair professionally to a thriving business of her own. The post TTE 97: How to Grow Your Practice from Zero to 5k Per Month appeared first on BrighterVision.com .

May 08, 201839 min

TTE 96: Turning Your Practice Website Into A Love Letter To Your Ideal Client

Work with clients you love and more of the right people will find you and want to work with you. Kelsey Torgerson tells us how she used her marketing and website to target her ideal clients with a laser, and how her practice benefited because of it. The post TTE 96: Turning Your Practice Website Into A Love Letter To Your Ideal Client appeared first on BrighterVision.com .

May 01, 201829 min

TTE 95: “God Made Therapists, Ya’ll” – How Shawn LaRe Helps Underserved Culture Groups in Therapy

Shawn LaRe found that in minority cultures such as the African American and Latino communities, people seek healing from God and/or their spirituality and not from personal services like therapy. But as Shawn LaRe says, “God made therapists ya’ll.” The post TTE 95: “God Made Therapists, Ya’ll” – How Shawn LaRe Helps Underserved Culture Groups in Therapy appeared first on BrighterVision.com ....

Apr 24, 201837 min

TTE 94: How Understanding Your Numbers Allows You to Grow Your Business

Katie Lynch has always placed a strong emphasis on understanding the numbers behind her business. Knowing what it costs to operate and what her profits look like. This allows Katie to specifically and easily track her quarterly and monthly goals, allowing her to grow her business securely and confidently. The post TTE 94: How Understanding Your Numbers Allows You to Grow Your Business appeared first on BrighterVision.com ....

Apr 17, 201839 min

TTE 93: Turning What You’re Good at Into a Marketable Communication Piece

Since Michele Hahn primarily works with couples, she realized early on that connecting with therapists that work with children was very advantageous. But it doesn’t matter how many people you connect with, if you aren’t able to communicate what you’re good at in a way that gets you remembered. This is Michele’s Therapist Experience. The post TTE 93: Turning What You’re Good at Into a Marketable Communication Piece appeared first on BrighterVision.com ....

Apr 10, 201831 min

TTE 92: The Importance of Initial 15 Minute Consultations to Create Safe Spaces

Marline Francois has wanted to be a therapist since she was 5 years old. And in her private practice, she prides herself on providing a safe space for women and girls. Having this niche has allowed her to focus on a very girl, chic, and feminine office environment and marketing initiatives, which has really helped define her brand. But most important to her growth: The fact that during her 15 minute free consultation Marline focuses on her potential clients’ pain points. She asks questions to he...

Mar 27, 201823 min

TTE 91: Having a Niche Isn’t Enough: You Need a Tagline to Be Remembered

Margie Wheelhouse stumbled into private practice accidentally. She had always planned to work in a group practice. But an opportunity presented itself to her to take over her supervisor’s office after she retired. And she jumped on it. After a little time in private practice, Margie discovered that niching was not only a possibility, but a really good idea because it allowed her to focus exclusively on relationships on a deeper level. And this has made a huge difference in her enjoyment of being...

Mar 20, 201824 min

TTE 90: How Having an Accountability Partner Helped Cha’Ke’Sha Grow Her Practice

Cha'Ke'Sha Spencer spent a lot of time listening to other clinicians and gathering tips from them on how to grow a private practice. But it was her 'Accountability Partner' that really put things into high gear for her private practice They would meet for lunch once a month for 2-3 hours and bounce ideas off each other, talk about things they were struggling with in Private Practice, and hold each other accountable. This helped Cha'Ke'Sha grow her practice, put systems in place, and build a succ...

Mar 13, 201828 min

TTE 89: How to Go From a Mostly Full Solo Practice to a Thriving Group Practice

This is one of my favorite podcasts we ever recorded. You need to listen to how Sorrenta Stuart created a Boutique Service for people to get full, holistic care. Her journey from solo practice owner to holistic group practice is one you must listen to if you're trying to figure out how to make the jump. Her practice now includes a hypnotherapist, somatic therapist, school psychologist, MFT, an associate that specializes in new moms, a male associate that focuses on teens, and a psychiatrist. My ...

Mar 06, 201838 min

TTE 88: Learning the Business of Private Practice with Katie Leikam

Katie Leikam was 5 months into her private practice and did not have any clients. She spent those 5 months learning the business of private practice, marketing herself, putting herself out there, and doing everything she could to gain traction. From social media, to cold calling and cold mailing doctor's offices. And where is she today? Well, you'll have to listen to find out! The post TTE 88: Learning the Business of Private Practice with Katie Leikam appeared first on BrighterVision.com ....

Feb 27, 201824 min

TTE 87: How Courtland McPherson Built a Thriving Private Practice by Focusing on Helping Men

Courtland McPherson didn't want to be non-inclusive. He didn't want to feel like he was being gender bias. But at the end of the day, his skillset happened to be understanding how men's depression manifests, and so that came to be his focus. As a result, he was able to get his private practice off the ground in a very competitive location in a very short amount of time! The post TTE 87: How Courtland McPherson Built a Thriving Private Practice by Focusing on Helping Men appeared first on Brighte...

Feb 13, 201834 min

A Chat With Atlanta’s Millennial Dating Coach About the Importance of Focus

Marquita Johnson is Atlanta’s Millennial Dating Coach. And WOW. What a niche! In 4 words, Marquita laser focuses in on the types of clients she loves to work with and what she helps them with. Here is a chat with Marquita about the importance of a niche when it comes to branding, marketing, and business happiness. The post A Chat With Atlanta’s Millennial Dating Coach About the Importance of Focus appeared first on BrighterVision.com ....

Feb 06, 201835 min

TTE 85: How Katherine Jewett Built a Full Cash Pay Practice in Only 5 Months

"I have an MBA from Berkeley and it did not prepare me for marketing a private practice." One of the many gems from Katherine in this weeks episode. But yet, in only 5 months, Katherine Jewett's practice is full of cash pay clients. And it's made up entirely of her ideal client. Listen to Katherine's Therapist Experience to hear her journey! The post TTE 85: How Katherine Jewett Built a Full Cash Pay Practice in Only 5 Months appeared first on BrighterVision.com ....

Jan 30, 201837 min

TTE 83: Avalaura’s Journey From Feeling Dead at Her Job to a Thriving Private Practice

By all accounts, Avalaura had arrived. She had her degree, a good paying job as a program director, but didn't find her life fulfilling. After a weekend women's retreat where Avalaura had an emotional breakdown, Avalaura returned to her job, only to be handed her pink slip. Here is how Avaluara recovered, built her practice, and built a career she found fulfilling and inspiring. The post TTE 83: Avalaura’s Journey From Feeling Dead at Her Job to a Thriving Private Practice appeared first on Brig...

Jan 16, 201830 min

TTE 82: Reinventing Your Private Practice to Best Meet the Needs of Your Market

Shari Pescatore hung up her shingle and just sat and waited. But nothing happened. Her phone just wasn't ringing. It was then that Shari took pro-active steps to build up a client load and catapult her private practice forward. The steps she took were made at the right time and with the right intention. From starting on Psychology Today when it wasn’t that popular, to helping provide her services to companies letting people go during the Great Recession, to specializing in CBT, to moving off ins...

Nov 14, 201733 min

TTE 81: The Journey to Becoming a Holistic Psychotherapist

Ami Grace considers herself a holistic psychotherapist and began incorporating holistic ideology into her private practice before it became popularized in the mainstream. As a result, she found traditional psychiatrists opposing her initially and found it tough to gain traction. But she gutted it out and now has a thriving private practice. Here is her Therapist Experience. The post TTE 81: The Journey to Becoming a Holistic Psychotherapist appeared first on BrighterVision.com ....

Oct 31, 201731 min

TTE 80: Dana McNeil Updates Us on Her Ideal Client Strategy & How Her Private Practice Has Grown

We last interviewed Dana over a year ago on The Therapist Experience, when she was still just an intern. She is now fully licensed, a few months into her private practice, and has a completely full, cash-pay private practice. Here's an update on her story. The post TTE 80: Dana McNeil Updates Us on Her Ideal Client Strategy & How Her Private Practice Has Grown appeared first on BrighterVision.com ....

Oct 24, 201723 min

TTE 78: Planting Marketing Seeds for 2 Years & Seeing Them Flourish in Year 3

Jen Blough has been planning the growth & marketing of her private practice for years, working diligently to execute a specific plan to enable her to scale and grow her practice. Her dedication & execution has allowed her private practice to flourish and allow her to focus on her niche and passions. The post TTE 78: Planting Marketing Seeds for 2 Years & Seeing Them Flourish in Year 3 appeared first on BrighterVision.com ....

Oct 10, 201732 min
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