Raquel Buchanan has always been a presenter. So naturally, Vlogging, via Facebook Live and YouTube Videos, became the most successful & effective way that she has marketed her private practice. Here is Raquel's Therapist Experience. The post TTE 47: Using Vlogging to Market & Grow Your Private Practice appeared first on BrighterVision.com .
Katie Lemieux was always afraid of business. But along her Therapist Experience journey, she fell in love with everything business and entrepreneurship, and learned to embrace & love the rollercoaster of being an entrepreneur. Now she runs her own private practice, Lemieux Solutions Unlimited, while also helping fellow Private Practice owners grow a business they love through The Private Practice Startup. The post TTE 46: Falling in Love with Business & Entrepreneurship with Katie Lemieu...
Kate Campbell loves being an entrepreneur, to have the freedom and flexibility to create a business she wants to have. But it wasn’t until she determined her ideal client & created a brand around that was Kate able to build the lifestyle private practice she wanted. This is Kate's therapist experience! The post TTE 45: Importance of Brand Clarity & Knowing Your Ideal Client appeared first on BrighterVision.com ....
Are you using podcasting as a marketing tool for your private practice? If the answer is No, you need to listen to this episode to learn how you can get started with one of the most under-utilized but highest value marketing tactics for private practices today! Dr. Melvin Vargeese is the founder of Selling the Couch and The Healthcasters. In this episode of The Therapist Experience, Melvin and I chat about how to: - Get started with podcasting - The equipment you need for podcasting - And the to...
Nicol Stolar-Peterson had to get creative with her networking and marketing in order to transition from CPS to private practice. But because she knew her niche, she was able to target individuals and businesses that would consistently send her a stream of referrals. And once you get known for specializing or doing good work, THAT is when you get more work from trusted colleagues. The post From CPS to Private Practice to Generating Additional Revenue Streams in Private Practice appeared first on ...
Jeff Guenther shares all his expertise on blogging with a local spin, SEO in private practice & how to take the perfect Psychology Today profile picture. When Jeff Guenther was stuck in an agency job he hated, he scheduled an interview with the Apple Store. "I can't work at the mall again," he told himself, quit his agency job, never showed up for his interview, and started his own private practice. And started seeing clients for $25/session. With such a low session rate, Jeff was able to at...
When debating her fees, Melissa’s house had a leak. A plumber came out and charged her $150 per hour and she asked herself: Is my work as valuable as the work of a master plumber? Well, of course! And if a master plumber can make $150 an hour, why should I struggle with charging that? This is the tone and free-wheeling awesomeness that encompasses our chat together. You need to listen to learn more about her amazing Therapist Experience and what she’s learned, from AdWords, to hiring consultants...
Once Elizabeth Butler started sharing her own struggles more openly, letting herself be more vulnerable to her potential clients, she found her ideal clients started relating with her more. Success followed soon after. This is her Therapist Experience. The post TTE 40: Being Vulnerable & Putting Yourself Out There for Who You Are with Elizabeth Butler appeared first on BrighterVision.com ....
Our most popular guest, Eddie Reece, returns for this episode to dive deep into the nuts and bolts of transitioning away from insurance and becoming a fully cash pay private practice. This will be controversial: If you take money from an insurance company, the insurance company is paying you. And who pays you, is who you work for. You do not work for that client. You work for that insurance company and you are now working for somebody who underpays you, under-respects you, and does not really ha...
Alison didn't plan on building a group practice. In fact, she found it daunting to even think about a group practice. But one day she decided to hire a play therapist to help meet the needs of incoming inquiries. Then she hired more therapists that worked in the same niche she did. And eventually, a group practice was formed. And guess what? It was easier than you think. The post TTE 38: Forming a Group Practice is Easier Than You Think appeared first on BrighterVision.com ....
Entrepreneurship is never a linear journey. And if you're going into private practice, you are an entrepreneur. In this episode of The Therapist Experience, Jihan Madyun from The Fulfillment Project shares her Therapist Experience and all the twists and turns of starting & growing her private practice. The post TTE 37: Starting a Private Practice is Not a Linear Journey appeared first on BrighterVision.com ....
Camille Braxton has become an expert marketer & this has allowed her to grow a thriving business. After discovering her specialty three years ago, she hired a consultant to help her understand her ideal clients (professional women struggling to find a work/life balance). From there, she strategically chose to market to professional groups where her ideal clients congregate, and her private practice exploded. The post Knowing Your Ideal Client & Strategically Mapping Out Your Time to Acqu...
I'm not sure if a private practice has ever had this kind of explosive growth. Learn how Jeff Bright took his private practice to over 60 clients in only 11 months. This is absolutely one Therapist Experience episode you don't want to miss! In this episode, we dive into how Jeff has built such an incredibly strong and thriving private practice in such a short amount of time. The post TTE 35: How Jeff Bright Went from 6 to 60 Clients in 11 Months in Private Practice appeared first on BrighterVisi...
Gigi Hamilton has authored several mental wellness books, which have served as springboards into doing local seminars and workshops. Because she's an author, people take her expertise more seriously than non-authors. Thanks to her books, she has created a detailed sales funnel that incorporates her authorship, seminars, workshops, worksheets and counseling. In this episode, we dive deep into the value of becoming an author and dissect Gigi's sales funnel for your benefit. The post TTE 34: Using ...
Karina Melvin struggled with setting up and growing her private practice in Ireland. The biggest issue she encountered was valuing herself properly. After researching online, she decided to hire Lynn Grodzky. After seeing success from that, she hired Kelly & Miranda from ZynnyMe. And Miranda pushed her to charge more for her services, to properly value her time and her experience. And ironically, once Karina charged 50% more, her private practice filled up. The post TTE 33: Raise Your Rates ...
Working with your local community centers to offer free workshops is how you get your local community to know, like and trust you. Dr. Carleah East has used that as a springboard into building a thriving private practice where she speaks at local events, national events, and hosts online webinars. Dr. Carleah East has built a thriving private practice by actively engaging her community and her niche through speaking engagements. She shares with us how nervous she was during her first speaking ev...
Shane Birkel created a Facebook group for local therapists to network on. And his referrals skyrocketed as a result. This is his Therapist Experience. Entrepreneurship is about taking well-thought out, calculated risks. Shane Birkel is no stranger to that. He recently invested in his business through Most Awesome Conference, left insurance panels and moved to a cash-based private practice, and niched into couples counseling. Thanks to his building & maintaining strong relationships with ther...
Dana McNeil is a member of three different networking groups with her fellow therapists, psychologists and MFTs. But as opposed to blending in, Dana stands out and is able to be referred to more easily thanks to her being a Gottman Method Level 3 trained therapist, something nobody else in her group can claim. This has made her unique, memorable, and makes it easier for people to refer to her. The post TTE 30: Finding a Niche Within a Niche & Standing Out From the Crowd appeared first on Bri...
Amanda Patterson started a group practice... Well, she THOUGHT she started a group practice. Instead, what she ended up forming was a Therapist Collective without even knowing it. Amanda shares her Therapist Experience of starting and growing a Therapist Collective and discusses the benefits and drawbacks of both Collectives and Group Practices so that you can understand which is best for your private practice. The post TTE 29: Should You Start a Therapist Collective or a Group Practice With Ama...
SPECIAL FOR THIS EPISODE -- Melissa and I talked a great deal about the importance of knowing your Costs of Acquiring a client per channel. I created a very basic spreadsheet on Google Drive that you can download and use in your own private practice. Click here to get the spreadsheet. Once you see the spreadsheet, just click File > Download As and you can edit it on your computer then. Be sure to add the channels that best reflect your business. And I strongly recommend using at least 6 month...
The first year in private practice for Amy Van Slambrook was a slammin' success thanks to her running a low-cost weekend retreat through her church. After that, her practice had its natural ups and downs, but ended up getting on the fast track to success again after she hired Julie Hanks, a business coach for therapists. The post TTE 27: Taking a Leap of Faith From Corporate Life Into Private Practice appeared first on BrighterVision.com ....
Imagine being in grad school and listening to a taped session of yourself. You think you're doing well, and then your teacher says, "That you, John Wayne?" And what he was getting at is that your tone was just so bland and so impersonal, the exact opposite of how you want to portray yourself as a therapist. And that lesson has stuck with Dr. Robert Pate. The lesson of being himself as a therapist. In addition to learning about the importance of being yourself, Dr. Pate shares his Therapist Exper...
Jason Polk started seeing his first clients on the weekend while working full-time at an agency. 13 months ago he left his full-time job to focus full-time on his private practice. This is his Therapist Experience about how he grew his private practice through workshops, online advertising, and networking with local non-profits. We also how he has used Kudzu for online advertising, and drill down into his real business metrics for his Cost of Acquisition, Lifetime Value of couples, and how to de...
Jayme Yodice uses creativity in private practice to generate new revenue streams that can help her scale her private practice & help more people. She recently took Dr. Sears' Wellness Curriculum and became a certified health coach. From there, she was able to create & sell health and wellness programs through the umbrella of her private practice. Here's how she did it! The post TTE 24: Using Health & Wellness Programs to Generate New Revenue Streams in Private Practice appeared first...
Sara has over 25 years of experience working with children and families. So, what did she do after opening her private practice only 3 months ago? She niched down into working with families and children through the pain of divorce, applying her years of experience to helping her grow her private practice quickly. In this episode, we go over the important lessons Sara has learned from only 3 months in private practice and provide guidance to all new private practice therapists out there to help t...
Networking with religious & spiritual leaders can be an overlooked way of growing a successful private practice. For Douglas Shoaff, it was the most natural way. Here is Doug's advice on how he uses technology to help grow his practice, and grow his referral source network through his connections to church leaders in his community. The post TTE 22: Networking with Religious Leaders to Grow a Private Practice appeared first on BrighterVision.com ....
Elizabeth Magro opened a part-time private practice in 2010. And over the next 5 years, she slowly dipped her toes more and more in the entrepreneurial water until it became a full-time business for her. Along the way, even though the practice was becoming more and more successful by the day, she constantly struggled with common entrepreneur fears: What if it doesn't work? What if everything goes away overnight? But it didn't. She continued getting referrals from clients she worked with. And tho...
Traci Lowenthal made one phone call to market her private practice when she opened: To schedule lunch with the director of a local college counseling center. And that one phone call formed the foundation of a thriving, 2 location, private practice serving the LGBTQIA community. In This Episode, You'll Learn: - The importance of location when choosing your internship and opening your private practice - How to form referral sources that will last a lifetime - Why college counseling centers WANT to...
Rajani Venkatraman Levis has mastered building a private practice that is unique to her, her history, background and cultural experiences. By both understanding who she is and remaining unique to herself, Rajani has created a thriving practice that has helped individuals overcome trauma around the world In This Episode, You'll Learn: - The importance of understanding who you are as a therapist and staying true to that identity - Why you need consistent messaging - Why you should have been taught...
Business 101 for therapists. There's no other way to describe this episode. After building and closing down one private practice, Stephanie Adams understood she needed to transition from being a generalist to a specialist. She defined her Unique Selling Proposition, understood her lifetime value, and began marketing to generate a positive return on investment for her private practice. In This Episode, You'll Learn: - What is a Unique Selling Proposition and how to write one (I even help Stephani...
